SS 26 27 47 PUR 7776_Piggly Wiggly .pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Piggly Wiggly Alabama Distribution Center Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer Marketing Program

CONTACT

Name: Edward Rondeau Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahasseee, FL 32399 Telephone: (850) 617-7181 Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 47

Date posted: August 24, 2026 Last day for receipt of information: September 15, 2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities 80171603 – Publicity and marketing advisory service 80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of execution through June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing and Development intends to purchase promotional advertising for the "Fresh From Florida" brand through its grocery retailer partnership with Piggly Wiggly Alabama Distribution Center including authorized use of the "Fresh From Florida" logo across Piggly Wiggly's circular advertisements and ad placements; providing in-store signage and displays to identify Florida products; and promoting Florida commodities digitally on Piggly Wiggly's website or social media platforms. Pursuant to section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

media. All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

Piggly Wiggly Alabama Distribution Center

Estimated Dollar Amount:

Approximate Contract Amount: $35,000.00 Approximate Amount up to: $60,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Piggly Wiggly Alabama Distribution Center, founded in 1959, is a co-operative of independently owned grocery stores connected together and serviced by a centralized distribution center and network, giving their members the tools, pricing, and expertise needed to grow more profitable businesses. Piggly Wiggly Alabama Distribution Center operates over 250 stores across 6 southeastern states. They are the only known vendor able to:

1. Plan, print, and publish in print and online Piggly Wiggly's weekly sale flyers featuring the "Fresh From Florida" logo next to Florida product on-ad.

2. Plan, print, and distribute in-store signage with the "Fresh From Florida" logo to all its individual store locations.

3. Plan and publish digital content on Piggly Wiggly's website and social media platforms, featuring the "Fresh From Florida" logo.

4. Plan and execute in-store samplings and special display promotions of Florida product, featuring the "Fresh From Florida" logo.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Lisa Sumner, Development Representative, Division of Marketing and Development Whitney Lett, Development Representative Supervisor, Division of Marketing and Devlopment Yolanda Roundtree, Chief, Bureau of Seafood and Agriculture Susan McKinley, Director, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.