Mountain Parks Electric (RFP) for Marketing Services

Mountain Parks Electric (MPE), an electric distribution cooperative located in Granby, Colorado, is seeking professional marketing services through a Request for Proposal (RFP) issued on May 13, 2025, with proposals due by May 29, 2025. The cooperative, serving 18,400 members across 4,000 square miles of Rocky Mountain terrain in Gilpin County, requires comprehensive marketing support including monthly member newsletters, annual reports, social media management across Facebook, Instagram, and LinkedIn, website content strategy, and community event coordination. Evaluation criteria will focus on vendors' relevant experience, quality of previous work, strategic approach, and cost-effectiveness. Proposals must include an executive summary, company profile, key personnel details, case studies, proposed methodology, detailed pricing, and estimated timeline. Vendor selection is planned for June 12, 2025, with the project anticipated to commence on July 1, 2025. The selected marketing firm or consultant will be responsible for brand strategy, publication design, content creation, social media management, website optimization, and analytics reporting.

The RFP does not explicitly mention specific set-aside designations or restrictions on responding organizations. While no specific disadvantaged enterprise requirements are noted, the document suggests flexibility in vendor selection based on capabilities and proposed approach. The scope of work can be scaled according to the vendor's specialties, allowing for diverse marketing firms to submit proposals. No incumbent vendors are identified in the documentation, and there are no explicit references to existing technological infrastructure requiring integration. The budget is to be proposed by the vendor, with MPE seeking a cost-effective solution that meets their communication and branding objectives. The cooperative appears open to tailored proposals that can effectively reach their membership across a complex geographical region, indicating potential for a comprehensive and adaptable marketing services contract.