MPE RFP Marketing.pdf

Request for Proposal (RFP) for Marketing Services Issued by: Mountain Parks Electric, Inc. (MPE) Date Issued: May 13, 2025

1. Introduction MPE is seeking proposals from qualified marketing firms or consultants in Colorado to provide professional marketing services to help achieve our co-op communication goals and branding objectives. This RFP outlines the requirements, selection criteria, and submission guidelines.

2. Company Overview MPE is a member-owned electric distribution cooperative headquartered in Granby, Colorado, serving more than 18,400 members across 4,000 square miles of Rocky Mountain terrain. The Member Relations & Communications team is small, yet dedicated to consistent, professional, modern messaging to its diverse member groups.

3. Project Goals & Objectives We are looking to partner with a marketing agency to:

• Production (graphic design and some content generation) of MPE’s monthly member newsletter, which has been delivered as a four-page bill insert for those receiving paper bills, as well as shared via email (vendor will be responsible for formatting newsletter content to go out via email) and on our website

• Assist in production of the annual report and in graphic design of the employee newsletter and other publications and marketing materials

• Plan, coordinate, and execute management of MPE’s social media outlets – primarily Facebook, Instagram, and LinkedIn – including monitoring and responding to member’s social media responses/questions to outage posts and other general inquiries

• Assist in management of MPE’s website (www.mpei.com), which is hosted by Touchstone Energy Cooperatives’ Co-op Web Builder platform. Work would include content development, analytics, SEO optimization, usability and accessibility, etc.

• Assist in conceptualizing and marketing MPE community/member events, such as the annual meeting, member appreciation events, etc.

• Coordinate and help facilitate one primary campaign annually, focused on a timely and relevant topic for our co-op, such as solar, wildfire mitigation, community engagement, or grid resilience

4. Scope of Work The selected vendor will be responsible for delivering some or all of the following services:

• Brand strategy and positioning

• Publication design and content creation

• Social media management and content creation

• Website content strategy and optimization

• Website and social media analytics and reporting

Work may be scaled up or down based on vendors’ specialties/abilities http://www.mpei.com/

5. Timeline RFP Issued May 13, 2025 Questions Due from Bidders May 22, 2025 Proposals Due May 29, 2025 Vendor Selection June 12, 2025 Project Start Date July 1, 2025

6. Budget Budget to be proposed by vendor.

7. Proposal Requirements Proposals should include the following:

• Executive summary

• Company profile and key personnel

• Case studies or relevant electric cooperative work samples

• Proposed approach and methodology

• Detailed pricing

• Estimated timeline

8. Evaluation Criteria Proposals will be evaluated based on the following:

• Relevant experience and expertise

• Quality of previous work

• Strategic approach and understanding of the project

• Cost-effectiveness

9. Submission Instructions All proposals must be submitted via email to astreet@mpei.com by 5 p.m. (MST) on May 29, 2025.

Please direct all questions to:

Aaron Street MPE Vice President of Member Relations & Communications astreet@mpei.com 970-887-7001 mailto:astreet@mpei.com mailto:astreet@mpei.com