Media Marketing and Communication Services

The Connecticut Department of Administrative Services is soliciting qualified contractors to provide Media Marketing and Communication Services on an as-needed basis through Statements of Work under Contract 26PSX0039, with responses due July 20, 2026 at 2:00 PM EDT. DAS intends to award to multiple responsive, responsible, and qualified respondents under a lowest responsible qualified bidder methodology. A price preference of up to 10% is available for micro-businesses with gross revenues not exceeding $3 million, or up to 15% for veteran-owned micro-businesses, provided documentation is submitted by the response deadline.

Contractors may provide one or more of nine service categories: Account Management & Project Management Services; Media Planning, Buying, Placement, and Fulfillment Services; Creative, Branding, and Content Development Services; Digital Marketing and Communication Services; Public Relations & Communications Services; Market Research & Analytics Services; Event Planning, Public Outreach and Engagement Services, and Multicultural Communications Services; Multimedia and Production Services; and Integrated Marketing Services. Services are delivered to Connecticut State agencies and authorized users under individual SOWs and Purchase Orders, with no guaranteed minimum work volume. For services exceeding $5,000, client agencies should obtain three competitive quotes from awarded contractors where practicable.

The contract carries a three-year initial term, with DAS retaining sole discretion to extend for additional terms not to exceed the original three-year period. No estimated total contract value is specified. Pricing is structured according to four labor rate tiers (Executive/Strategy, Management/Professional, Technical/Creative, and Junior/Support), with Media Services Fees applied to Actual Net Cost Media Placement Costs and pass-through costs itemized separately. All pricing remains firm and fixed during the contract term. Contractors must comply with WCAG 2.1 Level AA accessibility standards for digital solutions, disclose any use of Artificial Intelligence in proposed deliverables, and extend pricing and terms to political subdivisions, schools, and not-for-profit organizations. Respondents have ten days after notice of award to accept or refuse the contract.

Questions are due July 2, 2026 at 2:00 PM EDT. Evaluation factors in descending order of importance are pricing, conformity to specifications, past performance, and financial responsibility. All submissions must be made electronically through CTsource.