6462_Mar_24_25_solicitation_doc.pdf
PDF 16 KB Posted
- Attached to
- Marketing Study
- Solicitation number
- 6462
- Issued by
- Middlesex County, Connecticut
About this file
This document is a Request for Proposal (RFP) issued by the Estuary Transit District for a Marketing Study, involving the merger of Middletown Transit District and Estuary Transit District. The solicitation, numbered 6462, was released on February 15, 2022, with proposals due by March 17, 2022, at 3:00 PM EDT. A vendor Q&A period was scheduled from March 3-8, 2022. The primary objective is to hire a consultant to perform a comprehensive public relations and marketing study to establish consistent public messaging about the merger and create a regional marketing campaign. The RFP is open to all vendors, with a quantity of 1.00 unit for the marketing study.
The solicitation does not specify an estimated total contract value or budget range. Payment terms are set at Net 30 days, and the contact person is Mutez Ennab at the Estuary Transit District, located at 91 N Main St, Middletown, CT 06457. Supporting documentation includes marketing clauses, addenda, and survey summaries from LCRV XtraMile and RiverCOG On-Board surveys. No specific set-asides, incumbent vendor information, or funding source details are provided in the document. The RFP focuses on obtaining a strategic marketing approach to communicate the transit districts' merger effectively to the public and stakeholders.
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Text version
Solicitation Number: 6462
Marketing Study
Request for Proposal (RFP)
Estuary Transit District
February 15, 2022 - March 17, 2022
Page:2
General Header Information
This bid has no questions defined.
No. 6462 Title: Marketing Study Start Date: February 15, 2022 at 8:00:00 AM EST End Date: March 17, 2022 at 3:00:00 PM EDT Vendor Q&A Start Date: March 03, 2022 at 8:00:00 AM EST Vendor Q&A End Date: March 08, 2022 at 3:00:00 PM EST Estimated Total Value:
Who can respond to this bid? : All Vendors Description: Middletown Transit district and Estuary transit district are merging into one entity , so we are seeking a consultant to perform a study for the Public relation / marketing study . a public relation / marketing study needed to establish consistent public messaging about the merger , to create a regional marketing campaign
Delivery Terms: N/A: Not Applicable Payment Terms: Net 30 Days Contact Information: Estuary Transit District
Mutez Ennab 91 N Main St Middletown CT, 06457 United States Tel: 8605100429 Fax:
emutez@estuarytransit.org
Contact Details: If you have any questions, please contact:
Mutez Ennab 91 N Main St Middletown CT, 06457 United States Tel: 8605100429 Fax:
emutez@estuarytransit.org
Selected Categories:
Page:3
Documents:
ETD Marketing study RFP 2sd updated.doc
Marketing clauses.pdf
Addendum 1.pdf
Addendum 1 Marketing Study 2022.pdf
Addendum 2 Marketing Study 2022.pdf
LCRV XtraMile Survey Summary 010620.pdf
RiverCOG On-Board Survey Summary.pdf
Page:4
Item Specifications
No. Item Alternative Supplier Part No Mfr.
Name
Mfr. No Del
Date
Unit Unit Bid Qty. Total
1 MARKETING STUDY each 1.00
Item Specification for MARKETING STUDY
Description: MARKETING STUDY
Specification Number: 1
Allow Vendor to Enter Negative Value : No
Exclude Line Item from Bid Total : No
Page:5
File details come from the government source that posted it. Updated .