6462_Apr_14_25_solicitation_doc.pdf

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Attached to
Marketing Study
Solicitation number
6462
Issued by
Middlesex County, Connecticut

About this file

This Request for Proposal (RFP) is issued by the Estuary Transit District, involving a marketing study for the merger of Middletown Transit District and Estuary Transit District into a single entity. The solicitation, numbered 6462, was released on February 15, 2022, with proposals due by March 17, 2022, at 3:00 PM EDT. The primary objective is to procure consulting services to develop a comprehensive public relations and marketing study that will establish consistent public messaging about the merger and create a regional marketing campaign. A vendor Q&A period was scheduled from March 3-8, 2022, to allow potential bidders to seek clarification. The RFP is open to all vendors, with the study to be procured as a single unit (1.00).

The solicitation does not specify an estimated total contract value or budget range. Payment terms are set at Net 30 days, and the contract is focused on developing a strategic marketing approach for the transit district merger. Supporting documentation includes marketing clauses, two addenda, and survey summaries from LCRV XtraMile and RiverCOG On-Board surveys. The contact person for the solicitation is Mutez Ennab, located at 91 N Main St in Middletown, CT, who can be reached at 860-510-0429 or emutez@estuarytransit.org. No specific set-asides, incumbent vendor information, or detailed funding sources are explicitly outlined in the available documentation.

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Text version

Solicitation Number: 6462

Marketing Study

Request for Proposal (RFP)

Estuary Transit District

February 15, 2022 - March 17, 2022

Page:2

General Header Information

This bid has no questions defined.

No. 6462 Title: Marketing Study Start Date: February 15, 2022 at 8:00:00 AM EST End Date: March 17, 2022 at 3:00:00 PM EDT Vendor Q&A Start Date: March 03, 2022 at 8:00:00 AM EST Vendor Q&A End Date: March 08, 2022 at 3:00:00 PM EST Estimated Total Value:

Who can respond to this bid? : All Vendors Description: Middletown Transit district and Estuary transit district are merging into one entity , so we are seeking a consultant to perform a study for the Public relation / marketing study . a public relation / marketing study needed to establish consistent public messaging about the merger , to create a regional marketing campaign

Delivery Terms: N/A: Not Applicable Payment Terms: Net 30 Days Contact Information: Estuary Transit District

Mutez Ennab 91 N Main St Middletown CT, 06457 United States Tel: 8605100429 Fax:

emutez@estuarytransit.org

Contact Details: If you have any questions, please contact:

Mutez Ennab 91 N Main St Middletown CT, 06457 United States Tel: 8605100429 Fax:

emutez@estuarytransit.org

Selected Categories:

Page:3

Documents:

ETD Marketing study RFP 2sd updated.doc

Marketing clauses.pdf

Addendum 1.pdf

Addendum 1 Marketing Study 2022.pdf

Addendum 2 Marketing Study 2022.pdf

LCRV XtraMile Survey Summary 010620.pdf

RiverCOG On-Board Survey Summary.pdf

Page:4

Item Specifications

No. Item Alternative Supplier Part No Mfr.

Name

Mfr. No Del

Date

Unit Unit Bid Qty. Total

1 MARKETING STUDY each 1.00

Item Specification for MARKETING STUDY

Description: MARKETING STUDY

Specification Number: 1

Allow Vendor to Enter Negative Value : No

Exclude Line Item from Bid Total : No

Page:5

File details come from the government source that posted it. Updated .