ITN Markting and Branding Agency Letter.docx
DOCX document 15 KB Posted
- Attached to
- Marketing and Branding Agency
- Solicitation number
- ITN-08137
- Issued by
- Lee County, Fruitville CDP, Florida
About this file
This document is an Invitation to Negotiate (ITN) issued by the Florida Gulf Coast University Board of Trustees, a public body corporate of the State of Florida, for the selection of a qualified and experienced Supplier to develop a comprehensive marketing campaign for the University. The selected Supplier will create a compelling tagline and establish brand pillars that capture the University's purpose and outcomes. The overall campaign will require specific sub-campaign concepts to reach target audiences. Respondents must submit written questions through the designated Bonfire portal by March 13, 2024, and Replies are due by March 22, 2024, at 3:00 PM local time.
The ITN seeks to establish a contract for the marketing and branding services, but does not provide details on pricing terms, set-asides, incumbents, funding requirements, or other salient financial information. The contract opportunity is limited to the state of Florida, specifically within Lee County and the city of Fort Myers.
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Text version
FLORIDA GULF COAST UNIVERSITY
ADVERTISEMENT FOR REPLIES
ITN 24R-008 MARKETING AND BRANDING AGENCY
Florida Gulf Coast University Board of Trustees, a public body corporate of the State of Florida, hereinafter referred to as (“University”), is seeking Replies from qualified and experienced Suppliers to develop a comprehensive marketing campaign, (“Services”). The selected Supplier will create a compelling tagline and establish brand pillars that succinctly capture the University’s purpose and outcomes for today and going forward. The overall campaign will need specific sub-campaign concepts that reach specific audiences.
If you are interested in submitting a reply to this ITN, please visit this website, https://fgcu.bonfirehub.com/portal and register. If you are already registered, please login and download the ITN and submit your reply by the ITN due date.
Timeline of Events:
Deadline for Respondents to submit written questions to the University Sole Point of Contact through Bonfire
Replies due in University Procurement Services through Bonfire March 13, 2024 3:00 PM local time
March 22, 2024, 3:00 PM local time
University Sole Point of Contact:
Florida Gulf Coast University Attn: Rick Pence 10501 FGCU Boulevard South South Village Modular I Fort Myers, FL 33965-6565 Phone: (239) 590-1133 Email: rpence@fgcu.edu
Respondents shall not communicate with any officer, agent, or employee of Florida Gulf Coast University, to include but not be limited to, any officer, agent or employee of the FGCU Board of Trustees concerning this ITN, except with the Sole Point of Contact identified in this section. If this provision is violated, the University reserves the right to reject Respondents Reply.
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