Magic School, Inc.

The School Board of Hillsborough County, Florida is issuing a Notice of Intent to Purchase Single/Sole Source Commodities and Services from Magic School, Inc., an education-specific artificial intelligence software-as-a-service platform. This is not a competitive solicitation but rather a sole-source procurement notification posted in accordance with Florida Administrative Code Rule 6A-1.012(12)(d). The platform being procured is Magic School AI, a K-12 focused system designed to serve both educators and students with over 80 AI tools for teachers and 50+ AI tools for students, including an educational AI chatbot called Raina with Retrieval-Augmented Generation (RAG) technology, data analytics capabilities, customizable writing feedback features, built-in Adobe image generation approved for school use, and student monitoring capabilities within classroom and district parameters. The platform integrates with multiple district systems including Canvas, Classlink, and 10+ learning management systems and student information systems through single sign-on functionality. The procurement notice was posted on January 16, 2026, with a seven-business-day response period extending through January 30, 2026, and a three-business-day protest period from January 30 through February 3, 2026. Interested vendors capable of supplying comparable or equivalent commodities or services must submit responses via www.myvendorlink.com using Exhibit B forms with clear and convincing documentation demonstrating their capability to meet or exceed the stated requirements by January 30, 2026.

This procurement has no specific set-aside designations for disadvantaged enterprises or restrictions limiting organizational types from responding; however, the district justifies the sole-source designation based on Magic School's unique features and proprietary copyrighted technology, the absence of competing similar products, exclusive distribution by Magic School, Inc., and its specialized integration capabilities with the district's existing learning management and student information systems. The documentation confirms that Magic School, Inc. is the exclusive manufacturer and distributor of the product with no authorized agents or dealers, and the product must be purchased directly from the company's Boulder, Colorado headquarters. The determination to waive competitive solicitation and proceed with the sole-source purchase remains at the discretion of the District's General Manager of Procurement Services and Procurement Officer based on whether qualifying "like" commodities or services exist from competing vendors during the posting period. No specific pricing, contract term length, renewal options, or funding source information is disclosed in the posted notices; these details would be subject to negotiation between Hillsborough County Public Schools and Magic School, Inc. following School Board approval. The vendor provides in-application support Monday through Friday from 8:00 a.m. to 5:00 p.m. Mountain Time.