Magic School, Inc.

Closed State & local contract opportunity Posted

Solicitation number
25295-DSA-EST
State
Florida
Responses due

Opportunity facts

Jurisdiction
UNSPSC codes
Show all 26
Points of contact

Updated .

About this opportunity

The School Board of Hillsborough County, Florida (HCPS) is conducting a single/sole source procurement for the Magic School, Inc. AI educational platform, issued pursuant to Florida Administrative Code Rule 6A-1.012(12)(d). The procurement is not a competitive solicitation and was posted on January 16, 2026, with a response deadline of seven calendar days from publication. The Magic School platform is an all-in-one, multimodal AI system designed for educational institutions, featuring over 80 AI tools for teachers and 50+ AI tools for students, including Raina (an educational AI chatbot utilizing retrieval-augmented generation technology), data analytics capabilities, student monitoring and moderation features, single sign-on (SSO) and student information system (SIS) integrations for 10+ learning management systems, customizable writing feedback guided by teacher inputs, Adobe image generation functionality, professional development sessions, and in-app chat support. The vendor asserts that no competing products or alternative vendors can provide equivalent functionality due to the platform's proprietary, copyrighted nature and exclusive manufacturing and distribution by Magic School, Inc. from Boulder, Colorado. Interested organizations must submit responses via www.myvendorlink.com within the seven-day posting period, providing clear and convincing documentation demonstrating capability to meet or exceed stated requirements, with "like" defined as equal, equivalent, and/or identical.

There are no identified set-aside designations, disadvantaged enterprise restrictions, or other limitations on respondent eligibility noted in this procurement. The documentation does not identify any incumbent vendors, current contractors, or existing infrastructure requiring integration beyond the specified SIS and learning management system compatibility requirements. Magic School, Inc. confirms there are no authorized agents or dealers and that a single price exists for the product due to exclusive distribution and marketing rights; however, no specific award value or budget range is disclosed in the procurement notice. The General Manager of Procurement Services or designee, in conjunction with the Procurement Officer, maintains sole discretion to determine whether to proceed with the single/sole source award or open the procurement to competitive bidding based on responses received during the seven-day review period.

Opportunity text

This letter shall serve as notification that a recommendation will be made to The School Board of Hillsborough County, Florida (the "School Board") to award this single or sole source procurement to the referenced vendor of the commodities or contractual services described in Exhibit A: SINGLE/SOLE SOURCE COMMODITIES OR CONTRACTUAL SERVICES. The description of the commodities or contractual services intended for purchase from a single/sole source is posted in accordance with Rule 6A-1.012(12)(d), Florida Administrative Code, will remain posted for a period of seven (7) business days. This is not a request for bids, proposals, or reply and there is no competitive solicitation available. HCPS will not consider any responses as a bid, proposal, or reply. Any responses received because of this notice will be considered solely for determining whether bona-fide competition exists. Interested firms or individuals may identify their interest and capability to respond to the requirement by uploading EXHIBIT B: RESPONSE TO PURCHASE SINGLE/SOLE SOURCE COMMODITIES OR CONTRACTUAL SERVICES and all relevant documents via www.myvendorlink.com. "Like" shall mean equal, equivalent, and/or identical. Interested firms will be considered only if they respond with clear and convincing documentation that they are capable of meeting or exceeding the requirements stated herein. All responses received within seven (7) calendar days after the date of publication of this notification will be reviewed by the District. A determination by the General Manager of Procurement Services, or designee, and the Procurement Officer not to compete this proposed action based on the responses to this notice is solely within the discretion of the General Manager of Procurement Services.

Files

File Type Posted
vfile —
MagicSchool_Inc._Sole_Source_11.5.25.pdf PDF

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