Magic School, Inc.
Closed State & local contract opportunity Posted
- Solicitation number
- 25295-DSA-EST
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
- NIGP codes
- UNSPSC codes
- 86121803 Technical professional schools
- 86121701 Undergraduate programs
- 86121503 Private elementary or secondary schools
- 86121504 Public elementary or secondary schools
- 55101505 Comic books
- 55101506 Magazines
- 55101510 Leisure reading books
- 86121800 Professional schools
- 86121602 Technical institutes
- 86121702 Postgraduate programs
Show all 26
- 86121601 Community colleges
- 86121502 Religious elementary or secondary schools
- 55000000 Published Products
- 55100000 Printed media
- 55101500 Printed publications
- 55101507 Picture or drawing or coloring books for children
- 55101513 Trading cards
- 86121500 Elementary and secondary schools
- 86121802 Theological seminaries
- 55101502 Directories
- 55101519 Periodicals
- 55101520 Instruction sheets or booklets
- 86121600 Junior colleges
- 86121700 University and colleges
- 86121804 Non technical professional schools
- 86121501 Pre school educational services
- Points of contact
-
- Kerri Connolly kerri.connolly@hcps.net
- Erika James erika.james@hcps.net (813) 272-4357
- Ashley Ruggiero ashley.ruggiero@hcps.net
Updated .
About this opportunity
The School Board of Hillsborough County, Florida (HCPS) is conducting a single/sole source procurement for the Magic School, Inc. AI educational platform, issued pursuant to Florida Administrative Code Rule 6A-1.012(12)(d). The procurement is not a competitive solicitation and was posted on January 16, 2026, with a response deadline of seven calendar days from publication. The Magic School platform is an all-in-one, multimodal AI system designed for educational institutions, featuring over 80 AI tools for teachers and 50+ AI tools for students, including Raina (an educational AI chatbot utilizing retrieval-augmented generation technology), data analytics capabilities, student monitoring and moderation features, single sign-on (SSO) and student information system (SIS) integrations for 10+ learning management systems, customizable writing feedback guided by teacher inputs, Adobe image generation functionality, professional development sessions, and in-app chat support. The vendor asserts that no competing products or alternative vendors can provide equivalent functionality due to the platform's proprietary, copyrighted nature and exclusive manufacturing and distribution by Magic School, Inc. from Boulder, Colorado. Interested organizations must submit responses via www.myvendorlink.com within the seven-day posting period, providing clear and convincing documentation demonstrating capability to meet or exceed stated requirements, with "like" defined as equal, equivalent, and/or identical.
There are no identified set-aside designations, disadvantaged enterprise restrictions, or other limitations on respondent eligibility noted in this procurement. The documentation does not identify any incumbent vendors, current contractors, or existing infrastructure requiring integration beyond the specified SIS and learning management system compatibility requirements. Magic School, Inc. confirms there are no authorized agents or dealers and that a single price exists for the product due to exclusive distribution and marketing rights; however, no specific award value or budget range is disclosed in the procurement notice. The General Manager of Procurement Services or designee, in conjunction with the Procurement Officer, maintains sole discretion to determine whether to proceed with the single/sole source award or open the procurement to competitive bidding based on responses received during the seven-day review period.
Opportunity text
This letter shall serve as notification that a recommendation will be made to The School Board of Hillsborough County, Florida (the "School Board") to award this single or sole source procurement to the referenced vendor of the commodities or contractual services described in Exhibit A: SINGLE/SOLE SOURCE COMMODITIES OR CONTRACTUAL SERVICES. The description of the commodities or contractual services intended for purchase from a single/sole source is posted in accordance with Rule 6A-1.012(12)(d), Florida Administrative Code, will remain posted for a period of seven (7) business days. This is not a request for bids, proposals, or reply and there is no competitive solicitation available. HCPS will not consider any responses as a bid, proposal, or reply. Any responses received because of this notice will be considered solely for determining whether bona-fide competition exists. Interested firms or individuals may identify their interest and capability to respond to the requirement by uploading EXHIBIT B: RESPONSE TO PURCHASE SINGLE/SOLE SOURCE COMMODITIES OR CONTRACTUAL SERVICES and all relevant documents via www.myvendorlink.com. "Like" shall mean equal, equivalent, and/or identical. Interested firms will be considered only if they respond with clear and convincing documentation that they are capable of meeting or exceeding the requirements stated herein. All responses received within seven (7) calendar days after the date of publication of this notification will be reviewed by the District. A determination by the General Manager of Procurement Services, or designee, and the Procurement Officer not to compete this proposed action based on the responses to this notice is solely within the discretion of the General Manager of Procurement Services.
Files
| File | Type | Posted |
|---|---|---|
| vfile | — | |
| MagicSchool_Inc._Sole_Source_11.5.25.pdf |
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