PUR7776_ Crossmark, Inc.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICE

TITLE: Crossmark, Inc. (Product Connections)

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer

Marketing Program

CONTACT

Name: Brittany Harvey

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 59

Date posted: 08/24/2026 Last day for receipt of information: 09/15/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities

80171603 - Publicity and marketing advisory service

80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of Execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing intends to purchase promotional advertising for the “Fresh From

Florida” brand through its grocery retailer marketing partner Crossmark, Inc. (Product

Connections). The full suite of services for Product Connections includes digital and traditional retail events and demos, experiential marketing and sponsorship activation, and omni-channel shopper marketing, along with robust video production and creative studios. They are the exclusive provider of nationwide in-store sampling programs in participating grocery retailers, including Publix, Food Lion, Hannaford, Spartan Nash, and Giant Eagle. Pursuant to section

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital media. All promotional use of the “Fresh From

Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

Crossmark, Inc. (Product Connections)

Estimated Dollar Amount:

Approximate Contract Amount: $235,000.00

Approximate Contract Amount up to: $350,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Crossmark,Inc. (DBA Product Connections), a WIS International Company headquartered in

Bentonville, AR, is an integrated marketing agency specializing in high-impact consumer engagement services. They are the only known vendor able to:

1. Execute in store samplings across the full geographic footprint of participating major grocery retailers, including Publix, Food Lion, Hannaford, SpartanNash, and Giant Eagle.

2. Provide comprehensive in-store sampling services, including event setup, product preparation, staffing, and shopper interation in participating grocery retailers.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Director, Division of Marketing and Development

Whitney Lett, Development Representative Supervisor, Division of Marketing and Development

Mike Burke, Development Representative I, International Trade and Development

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.