Citywide Naming Rights & Sponsorship, Rebid

The City of New Smyrna Beach, Florida, located in Volusia County, is seeking a qualified firm to provide Citywide Naming Rights and Sponsorship Services through RFP No. 16-25-LS. The procurement aims to identify, solicit, and maximize naming rights and sponsorship opportunities for city-owned facilities and assets, with a dedicated focus on generating operational revenue. The selected consultant will be responsible for tasks including identifying salable assets, determining appropriate sponsorship pricing, exploring opportunities at specific locations like the Sports Complex, Brannon Center, and pickleball courts, and creating and managing sponsor contracts. The initial contract term is one year, with potential for two additional one-year renewals, creating a maximum contract period of three years. Proposals are due by August 25, 2025, at 5:00 pm, with written questions accepted until August 5, 2025. The evaluation will be competitive, with a total possible score of 100 points distributed across experience and qualifications (35 points), scope approach and resources (30 points), fee proposal (20 points), and references (15 points).

The solicitation does not explicitly indicate specific set-aside designations for disadvantaged enterprises, though the attached Federal Contract Provisions suggest a commitment to including minority and women-owned businesses in procurement processes. The compensation structure will be based on a percentage commission per sponsorship and naming rights contract, with no hidden costs. While no incumbent vendor is mentioned, the city requires the selected firm to provide a dedicated lead representative to work directly with city staff. The contractor must also comply with various legal requirements, including providing a Certificate of Insurance within fourteen days of bid acceptance, adhering to public records management protocols, and certifying compliance with regulations related to human trafficking and equal employment opportunity. Though a specific budget range is not disclosed, the contract's compensation will be performance-based, tied directly to successful sponsorship and naming rights agreements secured for the city.