C4341-111135_Model_Contract.pdf

2. The term of this Agreement is:

Agreement [number] Page 1 of 19 California Conservation Corps/[Contractor Name]

Exhibit A

(Standard Agreement)

(V.0720)

SCOPE OF WORK

A. Purpose

California Conservation Corps is charged with increasing awareness of and improving our natural resources, and as importantly, instilling basic skills and a healthy work ethic in California youth, building their character, self-esteem, and self-discipline, and establishing within them a strong sense of civic responsibility and understanding of the value of a day's work for a day's wages.

State law requires California Conservation Corps to conduct outreach and education activities to inform Californians about the value and benefits offered youth through enrollment in the California Conservation Corps.

Specifically, California Public Resources Code Section 14302 states “Young adults shall be selected for participation in the corps program on the basis of motivation for hard work, personal development, and public service, and without regard to their prior employment or educational background. Participation shall be for a period of one year, which may be extended,” followed by Section 14306 that states the CCC may “(c) Execute contracts containing the terms and conditions that are deemed necessary and desirable for the enrollment of Corpsmembers.”

In supporting the above, the Contractor agrees to serve the following roles and provide California Conservation Corps with the following services:

1. Serve as a collaborative partner that will support California Conservation

Corps’ mission, goals, objectives, and priorities. Contractor will support California Conservation Corps’ commitment to increase the number of Corpsmembers enrolled from targeted segments, including but not limited to women, non-diplomaed adult youth, foster youth, historical achievement gap groups (African American, Latino, Southeast Asian, lower income White), LGBTQ+.

2. Develop and create graphics, imagery, and video for use in Salesforce, social media, and other platforms for digital campaigns focused on recruitment of CCC Corpsmembers and staff, general awareness of the CCC, and promotion of conservation, climate change, and other activities and areas of focus of the CCC and the State of California.

3. Design, develop, and deliver a style guide aligned with the CCC website, social media presence, existing collateral, messaging, and owned media.

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4. Develop, execute and manage digital ad buys across Meta, TikTok, YouTube, Google, and other social media and internet platforms; provide weekly analysis of performance; make weekly recommendations for modifying budget allotments and campaign strategies.

5. Serve as a strategic partner that shall develop, support, and execute comprehensive paid and organic digital strategies to acquire and retain enrollment, build brand awareness, and ensure a large California Conservation Corps presence in California’s corps movement.

6. Oversee and implement Scope of Work deliverables and strategic guidance of any necessary subcontractors, consultants, and vendors used to achieve multi-market, culturally relevant, in-language deliverables detailed in the Scope of Work.

7. Track, analyze, and routinely report on measured results and outcomes from undertaken paid and organic digital media activities.

8. Provide strategic guidance on maintaining and enhancing California Conservation Corps’ standing as a leader in youth workforce development, conservation, and diversity, equity, and inclusion across stakeholders, and policymakers.

9. Provide an account team to consult on paid and organic digital media strategies and graphic design and video production activities and provide comprehensive account management services across all paid and organic digital media services described herein.

10. Support California Conservation Corps’ continuous growth and build on its ability to perform a wide range of paid and organic digital media activities and content creation in-house through continuous knowledge transfer throughout the duration of the contract.

B. Amendment

The preferred due date for all services to be delivered is December 31st, 2027.

CCC is including the option, at its sole discretion, to extend the term of the contract for one year via an approved amendment.

On an annual basis, California Conservation Corps will determine the budget allocated for paid and organic digital media services performed by Contractor, which shall not exceed $467,000.00 per fiscal year with a minimum of $300,000.00 of the annual budget dedicated to media buying or $233,500.00 for half a fiscal year with a minimum of $150,000.00 dedicated to media buying (this

Agreement [number] Page 3 of 19 amount should not include company overhead, commissions or service fees; only for advertising products such as, but not limited to, broadcast time and print space) for the term of the Agreement, including in an option year. In collaboration with California Conservation Corps, Contractor shall annually develop a strategic paid and organic digital media plan that can be adequately supported by the annual budget amount allocated for digital media services and that enables California Conservation Corps to meet its paid and organic digital media goals and objectives for the year. While the budget will not exceed $467,000 per fiscal year or $233,500.00 for half a fiscal year, total spending on these services will be limited by Contractor’s cost proposal, which is incorporated into Exhibit B – Attachment 1.

This Agreement may be amended by mutual consent of the parties. No alteration or variation of the terms of this Agreement shall be valid unless made in writing and signed by the parties. No oral understanding or agreement not incorporated in the Agreement is binding on any of the parties.

C. Strategic Digital Media Services Plan Development

In collaboration with California Conservation Corps staff, and subject to final approval by California Conservation Corps, Contractor shall annually develop and implement a year-round multi-faceted, multi-segment, multi-lingual cohesive strategic digital media services plan (“strategic plan”) to reach all California Conservation Corps target audiences. The overarching strategic plan must address broad California Conservation Corps goals and objectives and specific paid and organic digital media marketing strategies that integrate with California Conservation Corps’ Communications, Outreach, Recruitment and Enrollment (CORE), and other program area work. The strategic plan shall focus on promoting Corpsmember recruitment and enrollment; attracting targeted segments to the California Conservation Corps enrollment portal and owned media, engaging and partnering with relevant stakeholders, and advancing California Conservation Corps’ standing as a leader in conservation and youth development.

In the development of the annual strategic plan, Contractor shall ensure that costs to implement the plan can be adequately supported by, and not exceed, the annual budget amount allocated by California Conservation Corps for paid and organic digital media services as outlined. Contractor shall scale the annual strategic plan in accordance with the annual budget allocation while maximizing effectiveness of the plan’s elements.

D. Digital Media Services Strategy Development and Execution

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As a part of the overall strategic digital media services plan, Contractor will develop and work with California Conservation Corps to execute a comprehensive, annual paid and organic digital media strategy garnering views, followers, and conversions from social media and internet platforms throughout the state and maximizing online exposure. The digital media strategy shall be multi-faceted leveraging a variety of tactics to maximize reach and impact. In addition to general online platforms, Contractor will work with California Conservation Corps to obtain views from online consumers in the following targeted segments: 18 – 25-year-old and U.S. military veterans through age 29 who are LatinX, Asian American, African American, and LGBTQ+., no diplomaed, foster youth, and persons who historically fall into the academic achievement gap (African American, Latino, Southeast Asian, lower income White).

Contractor will also perform routine analysis of paid and organic media to aid California Conservation Corps in its evaluation of digital media outcomes and results.

As directed by California Conservation Corps, Contractor will perform the following services and produce the associated deliverables:

1. Contractor shall develop culturally relevant, paid and organic digital media and content creation strategies targeting general, multi-cultural, and in-language markets designed to effectively promote enrollment, and drive awareness of timely and important California Conservation Corps developments and key messaging..

a. As a part of these strategies, the Contractor shall develop specific strategies and tactics designed to engage and attract targeted segment media including, but not limited to: women, non-diplomaed adult youth, foster youth, historical achievement gap groups (African American, Latino, Southeast Asian, lower income White), LGBTQ+.

b. If required to fulfill the Scope of Work, Contractor shall oversee qualified subcontractors to strategically engage these communities

2. Create and present integrated strategy for publicizing the California

Conservation Corps paid and organic digital media.

3. Complement existing and future opportunities/events/strategies and research for the California Conservation Corps’ communications, outreach and digital marketing program such as but not limited to:

a. Developing, budgeting, strategizing, implementing and managing digital media buys

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b. Developing, strategizing, and providing counsel on CCC organic social media outreach and content marketing

c. Coordinate with CCC and CCC publicity contractors to provide paid and organic social media and internet outreach for recruitment events and campaigns targeting non-diploma young adults; high school graduates who did not complete A-G requirements; emphasizing African American, Latino, Southeast Asian communities, justice-involved, foster youth.

4. Provide advice, counsel and recommendations to the California Conservation

Corps regarding maximizing recruitment and enhancing outreach and education of targeted segments of consumers with special emphasis on the following geographic regions:

a. Shasta county

b. Inland Empire- San Bernardino, Riverside, Rialto communities

c. Los Angeles County (east of I-405 and south of Sunset Blvd.)

d. Los Angeles County- (southern/eastern San Fernando Valley)

e. Fresno County

f. San Diego County

g. Solano County

h. Monterey County

i. Sacramento County

5. Understanding public perception of the California Conservation Corps’ and reputation in California communities, sharing feedback from targeted communities and segments; and developing strategies, tactics and content production that result in outcomes promoting the California Conservation Corps and its programs; such as, but not limited to:

a. Creative and content development relevant to targeted segments

b. Campaigns publicizing the California Conservation Corps projects within targeted communities along with the benefits of joining the corps

c. Conducting research, analyzing findings, and developing data driven strategies to enhance enrollment in the CCC

d. Create graphics for paid advertising digital campaigns, which can include digital advertisement landing pages, their look and feel, along with graphics linking to CCC videos

6. Creative design, development and production for digital media and content marketing campaigns in coordination – and aligned with – CCC and its community partners owned media; such as CCC website and social media;

community partner website and social media.

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7. Contractor shall make recommendations for media engagement based on California Conservation Corps’ annual goals and objectives and remain informed of the policy and political environment relative to fire, forestry, youth workforce development, and State of California youth career trends impacting California Conservation Corps to guide those recommendations. Contractor shall participate with various California Conservation Corps program areas on strategic planning and support as required by California Conservation Corps.

8. Contractor shall make recommendations to help inform the type of analytics, surveys, focus groups, and data collection performed by California Conservation Corps that may help inform digital media strategies.

9. If requested, Contractor shall develop and execute digital media strategies at a national level using variety of tactics including, but not limited to, online media engagement, stakeholder engagement, events, and digital media initiatives.

10. Contractor shall develop communication strategies that are:

a. Youth and influencers of youth focused, evidence-based, and effective for each target audience;

b. Multi-focused and multi-faceted to reach diverse audiences on a statewide, national, regional, and demographic basis; and,

c. Designed to maintain trust and confidence in California Conservation

Corps by targeted audiences.

d. Developed in a cost-effective and scalable way taking into consideration potential changes in the level of budget available to the CORE Division.

11. Contractor shall, in collaboration with California Conservation Corps, monitor, report and provide suggested responses to any breaking news articles or social media posts which directly conflict with California Conservation Corps news releases, public statements, or stated mission and goals. Contractor shall be prepared to react quickly or work after normal business hours, including weekends and holidays.

12. Contractor shall, in collaboration with California Conservation Corps, determine and implement a framework to evaluate the effectiveness of its digital media performance, and provide strategic recommendations for applying learnings to future digital media work. The evaluation will examine the content and impact, and effectiveness of paid and organic digital media, including the following:

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a. A comprehensive digital media performance analysis at the end of each campaign period. The analysis should include:

i. A summary of paid digital media, including media platforms engaged, reach, frequency, impressions, and value;

ii. Evaluation of cost efficiency as compared to industry standards and California Conservation Corps benchmarks; and

iii. An assessment of campaign effectiveness in achieving California Conservation Corps’ goals and objectives.

b. Contractor shall provide thorough analysis of digital media on an ongoing basis and at intervals requested by California Conservation Corps. Contractor shall integrate this analysis with the overall campaign performance analysis of all digital media activities for each campaign period. The analysis shall include an assessment of the value of coverage, high-target media outlets engaged, high-target media outlets not engaged, reach to target populations, and recommendations on strategies to ensure engagement with high-value platforms, and ensuring California Conservation Corps’ reach throughout the state.

c. If California Conservation Corps uses specific tools, platforms, or systems to measure its digital media results, Contractor shall conform to such tools, platforms or systems to enable consistent metrics analysis and performance evaluation.

E. Event Management

Media events may be one component to the full complement of California Conservation Corps’ digital media strategies. The number and scale of media events may vary annually depending on the digital media strategies developed by the CCC. Media events may include national, statewide, regional, or local events depending on the target audiences identified by California Conservation Corps.

The Contractor shall collaborate with the event planning contractor and CCC to promote events that will maximize digital media exposure as needed to achieve California Conservation Corps’ goals and objectives. Events may be in-person throughout California, or take place virtually depending on California Conservation Corps’ direction.

The Contractor shall collaborate with California Conservation Corps to successfully execute all media events, including message and content development, pitching, and event execution. Contractor may be required to provide the following services:

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a. Execution of virtual events using virtual platforms. Contractor shall have the capacity to manage the technical aspects of virtual events independently of, or in collaboration with, California Conservation Corps.

b. Multi-language media support, including translations when required

F. Advertising Creative Development

As directed by California Conservation Corps, the Contractor shall:

1. Develop culturally relevant, strategic, general market and in-language multi-cultural marketing tailored to designated target populations.

2. Oversee qualified subcontractors to develop culturally relevant, strategic in-language multi-cultural marketing tailored to designated target populations.

3. Develop, pre-test, and evaluate creative concepts for California Conservation Corps.

4. Evaluate existing California Conservation Corps creative assets and campaign derivatives and analyze the ability to leverage, modify, or update for continued use, if strategically advisable.

5. Conduct a review of California Conservation Corps’ current creative platforms to familiarize itself with the past and present campaign directions, understand key insights, and provide strategic recommendations for future activities based on internal and external research.

6. Review California Conservation Corps’ brand platform to determine if it remains in strategic alignment with California Conservation Corps’ goals and objectives and, as necessary, make recommendations to adjust or change the brand platform.

7. Contractor shall facilitate and execute the testing and evaluation of messages, creative concepts, and campaign results, then customize the approach to best reach designated target populations, specified by California Conservation Corps, based on research findings. Contractor shall also be involved in any subcontractor testing efforts, providing strategic input to align subcontractors’ work to successfully address the goals and objectives of California Conservation Corps.

8. Contractor shall provide copies of scientific studies, research and calculations used to substantiate the facts used in ads, if necessary and as requested by

Agreement [number] Page 9 of 19

California Conservation Corps.

9. Contractor shall perform content placement analysis that will further the development of new or derivative executions across multiple channels, optimize the current campaign, and apply lessons learned to future efforts.

10. Contractor shall use commercially reasonable efforts to negotiate the most cost-effective digital media buys.

11. Contractor’s production planning shall include taggable versions of ads for use in later campaign stages to be easily adaptable for continued use.

12. Contractor shall provide copies of all produced advertising files, final scripts, and all releases to California Conservation Corps for purpose of continued use and archiving. Creative working files of all graphics, collateral print, out-of-home, social and digital ads will be sent to California Conservation Corps for future use. Contractor will take responsibility for existing California Conservation Corps assets and will transfer assets to new Contractor as directed by California Conservation Corps prior to the expiration of this Agreement. Contractor will keep California Conservation Corps informed as to where assets are stored.

G. Content Creation, Website, and Social Media Services

California Conservation Corps has a video production unit within the CORE Division producing various content throughout the year, including video storytelling of California Conservation Corps Corpsmembers, project work, and CCC civil service staff. The CORE Division is also responsible for design and content for California Conservation Corps’ public-facing website, CCC.ca.gov.

As directed by California Conservation Corps, the Contractor may be required to:

1. Make recommendations for video and other visual strategies involving ccc.ca.gov, CCC social media, and other content as needed;

2. Assist in the distribution of video content on digital platforms, social media, Power Point presentations, infographics, or other media as needed;

3. Provide or subcontract for video production services to meet California Conservation Corps’ video production needs, as required;

4. Perform graphic design services, as requested;

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5. Have capacity to--directly or through subcontract--create, develop, and implement content creation and creative content for paid and organic social media.

H. Specialized Projects and Research Services

At California Conservation Corps’ discretion, Contractor may be required to provide services in support of California Conservation Corps that are within the Agreement’s Scope of Work, but not specifically addressed. All specialized services will require submission of a work order prior to the start of any work.

Submission of the work order shall comply with the process outlined in Section K below. Examples of specialized projects include, but are not limited to:

1. Training and California Conservation Corps Staff Development Activities

As requested, the Contractor shall provide services for California Conservation Corps to the Communications, Outreach, Recruitment, and Enrollment Division (CORE) that support ongoing internal growth, development, and independent execution digital media activities.

I. Pre- and Post- Advertising/Marketing Campaign Effectiveness and Research

1. Advise on how California Conservation Corps may improve its reach to younger Californians, or other diverse populations which may be successfully reached, using emerging marketing platforms. This advice should be supported by verifiable research and include specific examples of past work of the Contractor and the results of those examples.

2. Recommend, coordinate, and execute methods to quantitatively and qualitatively test message and campaign resonance, as well as attitudinal and behavioral changes, as part of the creative development process with specific and relevant target audience members. Learnings will be applied to the draft creative concepts and the campaigns to strengthen the outcome of messaging. Topline and final summary reports of the learnings will be prepared and presented to California Conservation Corps.

3. Contractor shall develop, implement, and maintain procedures for ongoing evaluation of the advertising campaign’s effectiveness. The evaluation will examine the content and impact of the campaign’s strategic components

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4. Contractor shall provide California Conservation Corps with access to all data related to California Conservation Corps’ marketing campaigns (including raw data and data modified for analyses and modeling) and information produced, delivered, or otherwise used under this Agreement.

All information and data collected related to California Conservation Corps will be made available upon California Conservation Corps’ request.

J. Work Orders

Contractor shall perform all services under this Agreement according to the work order procedures in this section.

1. Work orders are the detailed descriptions of services and deliverables to be provided pursuant to this Agreement, which must include a comprehensive plan, budget, and timeline for providing each service or deliverable. Billings will be tracked on a project basis and will require the submission and approval of a work order for all elements in this scope of work that will result in billed costs. Work orders for ongoing activities will be due within thirty (30) calendar days of the start of this Agreement and on June 1 of each state fiscal year (July 1 through June 30) thereafter.

Work orders for intermittent activities, special projects, production and media buy will be developed and submitted as requested by the California Conservation Corps representative listed in this Exhibit or designee and must be signed by the California Conservation Corps representative or designee. Any work performed by Contractor or its subcontractors, consultants or vendors that is not covered by a signed approved work order is undertaken at Contractor's own risk.

2. Contractor is responsible for submitting work orders for all work performed under this Agreement, including any services and deliverables performed or provided in whole or in part by subcontractors, consultants, or vendors.

Subcontractors, consultants, and vendors shall not submit work orders directly to California Conservation Corps. Work orders for work to be completed by subcontractors, consultants and vendors shall be signed and submitted by Contractor for review and approval by California Conservation Corps.

3. The work order must include, at a minimum, the following information:

a. Agreement number, Contractor's name, date submitted, and a unique work order name and number assigned by Contractor;

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b. A description of the target audience(s) and the strategy and objective of the services and deliverables to be provided by Contractor under the work order;

c. A detailed description of the services and deliverables to be provided, including detail of associated expenses, as well as identification of any service(s) or deliverable(s), including detail of associated expenses, to be provided by a subcontractor or consultant;

d. The time period covered by the work order and a detailed timeline for completion of the service or deliverable;

e. A detailed description and estimate of expenses associated with the deliverables subject to the work order.

f. Contractor Representative's printed or typed name and signature and date signed;

g. Blank spaces for the California Conservation Corps Representative’s printed or typed name and signature and date signed.

4. The California Conservation Corps Representative shall review Contractor’s proposed work order and may require Contractor to revise portions or all of the proposed work order to the satisfaction of the California Conservation Corps Representative.

5. The California Conservation Corps Representative’s signature approval of the work order shall constitute Contractor’s authorization to provide the work order’s service or deliverable under this Agreement. Approved work orders shall become a part of this Agreement without the need for a formal amendment, and, as such, the terms and conditions of this Agreement shall apply to the services performed under these work orders. Any approved work orders may be changed by mutual agreement of the parties without a formal amendment to this Agreement.

6. The California Conservation Corps Representative may terminate a work order in whole or in part for any reason and at any time, including after it has been approved by providing two (2) days prior written notice to Contractor. Termination shall occur if California Conservation Corps no longer desires the service(s) or deliverable(s), due to program changes or

Agreement [number] Page 13 of 19 lack of funding, or other circumstances. The California Conservation Corps Representative shall notify Contractor in writing whenever a work order is terminated and shall negotiate in good faith with Contractor to determine the payment for any deliverables completed or in process and services provided under the work order prior to termination. California Conservation Corps shall also reimburse Contractor for expenses incurred in accordance with this Contract prior to the termination date. The notice of termination shall include the effective date of termination of the work order.

7. Contractor shall track, and report approved budgets specified on work orders and actual spend amounts on invoices on a monthly basis, which are reconciled by the close of each state fiscal year.

8. Contactor’s efforts shall be undertaken in a strategic, proactive manner in order to attain the best utilization of budget dollars, including timelines with prominent deadlines that are adhered to with notification to California Conservation Corps staff of their status.

K. Progress Reports and Meetings

1. Contractor shall, upon request, develop a management and monitoring plan for keeping California Conservation Corps apprised of all campaign activities, current personnel and subcontractors or vendors responsible for activities, and an evaluation of the effectiveness and cost efficiency of these activities.

2. Contractor shall, at intervals determined by California Conservation Corps, provide updates of open projects, work orders, and timelines. Contractor will also provide updates regarding interim findings impacting California Conservation Corps efforts, and special problems so that the parties can rapidly develop remedies.

3. Contractor shall hold ongoing meetings with California Conservation Corps where Contractor will present findings, conclusions, and comprehensive final reports of efforts and recommendations on how learnings should be applied moving forward.

L. Reporting Headquarters Location

The Contractor is required to ensure critical staff implementing the requirements of this Agreement are located in California. The California Conservation Corps

Agreement [number] Page 14 of 19 office is located at 1719 24th Street, Sacramento, California, 95816. Contractor may be required to travel to California Conservation Corps’ office if requested by California Conservation Corps. Travel and expenses for reporting to this headquarters location shall not be reimbursed.

M. Reassignment of Personnel

1. The personnel specifically identified in Exhibit F – Resumes are considered

“Key Staff” to the work being performed under this agreement.

2. California Conservation Corps shall have final approval of Key Staff.

3. The Contractor shall not reassign nor substitute Key Staff assigned to the contract during the contract term without prior written approval of California Conservation Corps. If a Contractor employee is unable to perform duties due to illness, resignation, or other factors beyond the Contractor’s control, the Contractor shall make every reasonable effort to provide suitable substitute Key Staff.

4. California Conservation Corps reserves the right to request a Contractor employee be removed from performing any work on the contract and, on written notice to the Contactor, the Contractor shall assign a substitute employee.

N. Contractor’s Roles and Responsibilities

The Contractor shall:

1. Designate a person to whom all project communications may be addressed and who has the authority to act on all aspects of the contract. This person will be responsible for the overall project and will be the contact for all invoicing and Contractor staffing issues.

2. Provide written reports for review and approval by California Conservation Corps and formally respond to California Conservation Corps review findings as necessary.

3. Meet as required with California Conservation Corps staff to discuss progress.

4. Make its best efforts to maintain staff continuity throughout the life of the project. If, however, a substitution becomes necessary, the Contractor must submit resumes for review, in advance, for all proposed personnel

Agreement [number] Page 15 of 19 substitutions. All Contractor personnel substitutions must be approved in writing by California Conservation Corps Representative. Failure to receive the required approvals may result in termination of the contract.

O. California Conservation Corps’ Roles and Responsibilities

California Conservation Corps shall:

1. Designate the California Conservation Corps Representative to whom all

Contractor communications may be addressed and who has the authority to act on all aspects of the contract.

2. Provide access to business and technical documents as necessary for the Contractor to complete the tasks identified in this Agreement.

3. Ensure appropriate resources are available to perform assigned tasks, attend meetings, and answer questions.

4. Ensure that decisions are made in a timely manner.

5. Provide work areas and meeting rooms as needed.

6. Identify and provide access to Subject Matter Experts to assist in the development of technical requirements.

P. Contract Deliverables

1. The Contractor understands that all recommendations and contract deliverables must comply with the California Public Resources Code 1400

2. The Contractor shall provide all deliverables within the timeframe specified and required by California Conservation Corps.

3. The Contractor understands and acknowledges that all deliverables must be reviewed, approved and accepted by California Conservation Corps.

4. The Contractor understands that any California Conservation Corps requested revisions to any deliverable shall be incorporated by the Contractor within seven (7) calendar days from the date in which California Conservation Corps provided its feedback, unless a different timeframe is required and specified by California Conservation Corps.

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5. In the event the California Conservation Corps requires additional refinements and modifications for any deliverable which occurs after that deliverable has been previously accepted by the California Conservation Corps, the Contractor shall be required to make the additional revisions until the revised deliverable is accepted and approved by the California Conservation Corps.

6. The Contractor shall be paid for services rendered under this Agreement in accordance with Exhibit B – Budget Detail and Payment Provisions.

Q. Deliverable Acceptance Criteria

1. All concluded work must be submitted to the California Conservation Corps for review and approval or rejection. It will be the California Conservation Corps’ sole determination as to whether any tasks have been successfully completed and are acceptable.

2. Throughout the term of the contract, the California Conservation Corps will review and validate services performed. In addition, the California Conservation Corps representative will verify and approve the Contractor’s invoices. Signed acceptance is required from the California Conservation Corps representative to approve each invoice for payment.

3. Contractor’s recommendations and contract deliverables must comply with the PRC 14000-14300.

4. Deliverable acceptance criteria shall include, but not be limited to, the following:

a. Deliverable-specific work was completed as specified and the final deliverable product or service was rendered to the satisfaction of the California Conservation Corps;

b. Plans, schedules, designs, documentation, digital files, photographs and reports (deliverables) were completed as specified and approved;

c. All goods/equipment delivered conform to specifications and quantities, including requirements for special handling and packaging; and operability and functionality;

d. All deliverable documentation and artifact gathering have been completed and delivered; and

e. All deliverables are in a format useful to California Conservation Corps.

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5. California Conservation Corps reserves the right to review and inspect all deliverables following Contractor’s delivery of each deliverable to California Conservation Corps, and to determine whether the deliverables are satisfactory and conform to California Conservation Corps’ specifications.

California Conservation Corps may, in its sole discretion, either: a) reject a deliverable if it fails to conform to the specifications and meet California Conservation Corps’ satisfaction or has defects (collectively, “errors”); or b) may accept each deliverable if it has no such errors (“acceptance”).

California Conservation Corps shall have not less than ten (10) business days from the receipt of the deliverable to either accept or reject the deliverable, unless the parties mutually agree to an alternative deadline.

6. If California Conservation Corps rejects a deliverable, California Conservation Corps will notify the Contractor in writing via email or otherwise to Contractor’s representative with the reason for the rejection and a list of deficiencies. The Contractor shall promptly correct the stated deficiencies and resubmit the corrected deliverable within five (5) business days of receipt of the written notice and list of deficiencies, unless an extension is requested in writing by the Contractor and approved by California Conservation Corps.

Contractor shall respond to all of California Conservation Corps’ comments, and as appropriate and necessary, incorporate such responses into its resubmission of the deliverable.

7. After receipt of a corrected deliverable, California Conservation Corps shall again have the opportunity to review the resubmitted deliverable and will provide Contractor with an acceptance of that deliverable or give a notice of continuing deficiency within ten (10) business days. If notice of a continuing deficiency is given, California Conservation Corps will provide the Contractor a description of the deficiencies that continue. If Contractor fails to meet all criteria within the specified timeframes, California Conservation Corps reserves the right to; a) modify timeframes as necessary (in California Conservation Corps’ sole discretion) until California Conservation Corps is satisfied that all deliverables comply with California Conservation Corps’ specifications as required by the Agreement; or b) terminate this Agreement for cause.

8. In the event California Conservation Corps fails to review and accept or reject a deliverable within ten (10) business days of receipt or such additional time as the parties may agree, the Contractor shall notify California Conservation Corps of the late response and proceed with performance as if acceptance had been received from California Conservation Corps. However, such failure by California Conservation Corps to respond shall not constitute a

Agreement [number] Page 18 of 19 formal acceptance of the deliverable by California Conservation Corps. If, in such circumstances, California Conservation Corps subsequently requires material changes to the deliverable, the parties shall fairly consider and mutually agree as to the effect of the untimely rejection or acceptance on the delivery or implementation schedules. In no event shall the Contractor be entitled to any price increase due to the need to correct deficient deliverables as identified by California Conservation Corps.

Such reviews and resubmissions shall not be construed as a waiver of any deliverable or obligation to be performed under this Agreement, nor of any scheduled deliverable due date, nor any rights or remedies provided by law or through this Agreement. Additionally, California Conservation Corps’ waiver of, or lack of objection to, a deficiency with respect to a particular deliverable or obligation shall not be construed to be a waiver of the same or a similar deficiency or obligation with respect to any other deliverable.

9. As used in this section, the term “continuing deficiency” shall be limited to:

a. Inadequate resolution, in the reasonable judgment of California Conservation Corps, of the items raised during the previous California Conservation Corps review;

b. Related issues which were tied to or created by the method of resolving the previous California Conservation Corps comments;

c. Items which could not be thoroughly tested or reviewed by California Conservation Corps because of an inadequate, incorrect or incomplete deliverable, previously submitted, which was identified as inadequate, incorrect or incomplete by California Conservation Corps’ previous written comments; and

d. Omissions of parts of a deliverable.

10. Unless otherwise agreed upon by California Conservation Corps, Contractor shall not delay the resubmission of a previously rejected deliverable to include the introduction of new items identified by the Contractor during subsequent reviews. Any such new items, including those items which could have been identified by a thorough review of a previously submitted deliverable, shall be considered separately under the following review process. In such circumstances, Contractor shall introduce new items to California Conservation Corps for review, and if the parties mutually agree upon the material revision of a deliverable, the parties shall fairly consider and mutually

Agreement [number] Page 19 of 19 agree as to the effect of the new items on the deliverable(s) or implementation schedules.

11. If deliverables are not submitted to the satisfaction of California Conservation Corps and California Conservation Corps terminates the contract, the Contractor may be held liable for any additional costs, including, but not limited to, the costs of administration and rebidding of the work to be completed. Unless otherwise agreed upon by California Conservation Corps, in no event shall the Contractor be entitled to any price increase due to any rejections, delays, resubmissions, or agreed-upon modifications of deliverables pursuant to this Section.

R. Project Representatives

The representatives for this project, during the term of this Agreement, shall be:

California Conservation Corps Representative:

Contractor Representative:

Dana Howard California Conservation Corps 1719 24th Street Sacramento, CA 95816

(916) 591-4659 Dana.Howard@ccc.ca.gov

(Representative’s Name) (Contractor’s Name) (Address) (City, State and Zip)

(916) XXX-XXXX

(Email Address)

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EXHIBIT B

BUDGET DETAIL AND PAYMENT PROVISIONS

A. Invoicing and Payment

1. The maximum amount payable under this agreement shall not exceed $00.00.

2. For services satisfactorily rendered, and upon receipt and approval of the invoice(s), the State, agrees to pay the Contractor for deliverables as detailed in Exhibit B, Attachment 1.

The Contractor shall submit an invoice supported by a report which summarizes completed tasks, and all contract deliverables.

Travel and related expenses shall not be reimbursed under this Agreement.

3. Invoices shall include the Agreement Number and shall be submitted in triplicate not more frequently than monthly in arrears to:

California Conservation Corps Attn: [Agency Representative]

1719 24th Street Sacramento, CA 95825

Invoices shall:

a. Be prepared on agency/company letterhead. If invoices are not on agency/company letterhead, invoices must be signed by an authorized official, employee, or agent certifying that the expenditures claimed represent actual expenses for the service performed under this Agreement.

b. Bear the Contractor’s name as shown on the Agreement.

c. Identify the billing and/or performance period covered by the invoice.

d. Itemize the costs for the billing period in the same or greater level of detail as indicated in this Agreement. Only those costs and/or cost categories expressly identified as allowable in this agreement may be reimbursed.

Any invoices submitted without the above-referenced information may be returned to the Contractor for further re-processing.

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B. Prompt Payment Clause

Payment will be made in accordance with, and within the time specified in Government Code Chapter 4.5, commencing with Section 927.

C. Review

The California Conservation Corps reserves the right to review service levels and billing procedures as they impact charges against this Agreement.

D. Final Billing

Invoices for services must be received by the State within 30 days following each state fiscal year, or 30 days following the end of the contract term, whichever comes first. The final invoice must include the statement “Final Billing.” The final invoice must include a completed Form 700 Leaving Office Statement of Economic Interest properly completed for every Designated Filer in the Contractor’s group. The final invoice will not be considered complete or accurate unless it is submitted with a Form 700 Leaving Office Statement of Economic Interest for Designated Filers.

Further, a final invoice submitted without all of the required Form 700 filings will automatically be considered a “disputed” invoice. Disputed invoices are not subject to Government Code Section 927 prompt payment requirements until the dispute is resolved.

E. Nonresident Tax Withholdings Payments to all nonresidents may be subject to withholding. Nonresident payees performing services in California or receiving rent, lease, or royalty payments from property (real or personal) located in California will have seven percent of their total payments withheld for state income taxes. However, no withholding is required if total payments to the payee are $1,500.00 or less for the calendar year.

F. Contract Written Prior To Approval of The Budget Act

a. It is mutually understood between the parties that this Agreement may have been written prior to approval of the Budget Act for the mutual benefit of both parties in order to avoid program and fiscal delays.

b. This Agreement is valid and enforceable only if sufficient funds are made available by the Budget Act for the Fiscal Year(s) involved for the purposes of this program. In addition, this Agreement is subject to any additional restrictions, limitations, or conditions enacted by the Legislature and contained in the Budget Bill or any statute enacted by the Legislature which may affect the provisions, terms, or funding of this Agreement in any manner.

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c. It is mutually agreed that if the Budget Act of the current year and/or any subsequent years covered under this Agreement does not appropriate sufficient funds for the program, this Agreement shall be of no further force and effect. In this event, the State shall have no liability to pay any funds whatsoever to the Contractor or to furnish any other considerations under this Agreement and the Contractor shall not be obligated to perform any additional provisions of this Agreement.

d. If funding for any fiscal year is reduced or deleted by the Budget Act for purposes of this program, the State shall have the option to either cancel this Agreement with no liability occurring to the State, or offer an agreement amendment to the Contractor to reflect the reduced amount.

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(V.0420)

EXHIBIT B, Attachment 1

COST WORKSHEET

Key Position Hourly Rates Please identify the key positions with descriptions and fully loaded hourly rates for each position provided during the entire term of the Agreement. Fully loaded hourly rates must include indirect costs (fringe, overhead, as well as general and administrative expenses), profits, and other fees. Please remove positions not applicable, and add positions not identified but proposed to service the Agreement. This list and corresponding rates will be incorporated verbatim into the Agreement.

Position Description Fully Loaded Hourly Rate

President and CEO $

Partner $

Senior Vice President $

Vice President $

Senior Account Executive $

Director $

Account Manager $

Video Production Manager $

Digital Media Manager $

Financial Analyst $

Clerical Support $

Contract Subtotal Amount:

Subcontractor Rates

Please identify the key positions with descriptions and fully loaded hourly rates for each subcontracted paid and organic digital media services position provided during the entire term of the Agreement. Fully loaded hourly rates must include indirect costs (fringe, overhead, as well as general and administrative expenses), profits, and other fees. Please remove positions that are not applicable, and add positions not identified but proposed to service the Agreement. This list and corresponding rates will be incorporated verbatim into the Agreement.

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Position Description Fully Loaded Hourly Rate

President and CEO $

Partner $

Senior Vice President $

Vice President $

Senior Account Executive $

Director $

Account Manager $

Video Production Manager $

Digital Media Manager $

Financial Analyst $

Clerical Support $

Subcontractor Subtotal Amount:

Earned Media Event Costs

Please identify costs related to earned media events and paid digital media buys used to sustain a targeted campaign such as recruitment for women and other targeted segments. Costs shall be based on the requirements for media events as outlined in the Exhibit A, Scope of Work, and reflect full-service event planning for in-person earned media events.

Service Description Cost

FY24/25

January 1st 2025 – June 30th 2025

(Half a Fiscal Year)

FY25/26

July 1st 2025 – June 30th 2026

(Full Fiscal Year)

FY26/27

July 1st 2026 – June 30th 2027

(Full Fiscal Year)

FY27/28

July 1st 2027 –

December 31st 2027 (Half a Fiscal Year)

Earned Media Event Subtotal Amount:

TOTAL CONTRACT AMOUNT: ____________________

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Notes

1. Any additional hourly costs, due to key staff promotions during the period from submittal of the cost proposal through the first year of the Agreement, shall be borne by the Contractor.

2. Contractor must submit a work order pursuant to Section J of Exhibit A that outlines the cost estimate and specification detail for each project. Contractor may only commence work once California Conservation Corps has executed a work order.

3. In order to be considered and fairly evaluated, Contractor must offer competitive pricing.

General Terms and Conditions (GTC 04/2017)

EXHIBIT C

1. APPROVAL: This Agreement is of no force or effect until signed by both parties and approved by the Department of General Services, if required. Contractor may not commence performance until such approval has been obtained.

2. AMENDMENT: No amendment or variation of the terms of this Agreement shall be valid unless made in writing,…