BIA Charter School Marketing RFP-2025-001

BIA Charter Academy in Norcross, Georgia, is soliciting proposals for a comprehensive marketing and public relations contract through RFP-2025-001, seeking a full-service marketing agency to develop and execute strategies for promoting the K-8 public charter school. The primary objectives include increasing student enrollment, raising statewide awareness, and implementing targeted marketing initiatives such as search engine optimization, social media campaigns, and thought leader appearances. The RFP requires a detailed marketing plan that encompasses communication planning, media strategy, online advertising, branding, and email marketing services. Proposals are due by April 15, 2025, at 5 p.m. EST, with finalist interviews scheduled for April 21-25, 2025, and an anticipated contract award date of April 30, 2025. The evaluation process will utilize a 100-point scoring system, with points distributed across proposed marketing plan (25 points), past experience (20 points), interview performance (15 points), financial stability (10 points), personnel qualifications (5 points), and pricing (25 points), with the lowest-priced proposal receiving maximum points.

The RFP does not explicitly mention specific set-aside designations or restrictions for disadvantaged enterprises. The contract term is up to two years, with services expected to commence around May 15, 2025, and total annual marketing services costs to be negotiated based on agreed-upon services. No incumbent vendors are identified in the documentation. The contract includes a critical contingency clause allowing BIA to cancel the agreement if the school's charter is terminated. While a specific budget range is not provided, the procurement suggests flexibility in pricing and service scope. Potential vendors should be prepared to demonstrate comprehensive marketing capabilities, experience with educational institutions, and a strategic approach to student recruitment and brand awareness.