PUR7776_ Barfoots of Botley.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICE

TITLE: Barfoots of Botley

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer

Marketing Program

CONTACT

Name: Brittany Harvey

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 58

Date posted: 08/24/2026 Last day for receipt of information: 09/15/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities

80171603 - Publicity and marketing advisory service

80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of Execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing intends to purchase promotional advertising for the “Fresh From

Florida” brand through its grocery retailer marketing partnership with Barfoots of Botley, for a minimum 2-week promotional campaign for Florida sweet corn in Waitrose stores located in the

United Kingdom. This will include creation and implementation of "Fresh From Florida" identifier (sticker or label) to be placed on private-label packaged sweet corn that originating from Florida; promotion of Florida sweet corn at a discounted price in all participating Waitrose stores; provide sales data of sweet corn in Waitrose stores during and prior to promotion to

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

demonstrate sales-lift results; and provide photographs showing Florida sweet corn with the

"Fresh From Florida" logo identifier on the packaging as proof of performance. Pursuant to section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital media. All promotional use of the “Fresh

From Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

Barfoots of Botley

Estimated Dollar Amount:

Approximate Contract Amount: $45,000.00

Approximate Contract Amount up to: $60,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Barfoots of Botley is the sole distributor of fresh vegetables, including fresh sweet corn, to

Waitrose Supermarkets in the United Kingdom. Barfoots is a multi-faceted company: they operate farms in the United Kingdom, import fresh produce from across the globe, operate two packaging sites in the United Kingdom, and distribute fresh produce to the grocery retail market.

As the sole distributor of fresh vegetables to Waitrose stores, they are the only known vendor able to:

1. Supply Waitrose stores in the United Kingdom with sweet corn from Florida.

2. Create and adhere a "Fresh From Florida" identifier/logo to private label packaged sweet corn for Waitrose stores.

3. Plan and execute the in-store sweet corn campaign in Waitrose stores.

4. Collaborate with Waitrose to provide sales data for Florida sweet corn during and prior to the promotion.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Director, Division of Marketing and Development

Whitney Lett, Development Representative Supervisor, Division of Marketing and Development

Jonathan McDaniel, Development Representative II, International Trade and Development

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.