South Dakota National Guard Non-Commercial Sustaining Announcements
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W912MM-23-Q-0010
- Agency
-
South Dakota National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Rapid City, South Dakota 57701, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The South Dakota Army National Guard seeks to procure non-commercial sustaining announcement services to conduct public service and paid advertising campaigns targeting individuals aged 17-24 and 25-35 at the state and local level. Offerors must coordinate placements with state broadcasters associations to run advertisements on radio and television in various South Dakota markets between 6:00AM and 12:00AM. Evaluation will consider technical acceptability, past performance references, and pricing. Questions are due by March 13th and proposals are due by March 22nd.
The acquisition is a total small business set-aside under NAICS code 519130 with a period of performance of one base year and four option years. Services will include NCSA program management, media placement, and monthly reporting. The solicitation provides for a firm fixed price contract with award by March 2023. The place of performance is Rapid City, South Dakota.
Notice text
2 versions
Update #2 · Latest ·
17March2023 Amendment 0001 - Answers to questions and Extension until 22March23 12PM. Please Acknowledge the Amendment
The South Dakota National Guard has a requirement for Non-Commercial Sustaining Announcements (NCSA). This will give the South Dakota National Guard the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.
The NCSA Program is made exclusively through State Broadcasters Associations (SBAs), which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). Each state has its own SBA which represents its radio and television broadcasters. The NCSA Program broadcasts in a variety of markets (large and small) throughout a given state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time.
The Solicitation is a Total Small Business Set-aside resulting in a Firm Fixed Price award.
All offerors must have an ACTIVE SAM registration by closing of solicitation.
Questions may be submitted to douglas.w.harding.civ@army.mil by 12:00pm on 13 March 2023.
Update #1 ·
The South Dakota National Guard has a requirement for Non-Commercial Sustaining Announcements (NCSA). This will give the South Dakota National Guard the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.
The NCSA Program is made exclusively through State Broadcasters Associations (SBAs), which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). Each state has its own SBA which represents its radio and television broadcasters. The NCSA Program broadcasts in a variety of markets (large and small) throughout a given state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time.
The Solicitation is a Total Small Business Set-aside resulting in a Firm Fixed Price award.
All offerors must have an ACTIVE SAM registration by closing of solicitation.
Questions may be submitted to douglas.w.harding.civ@army.mil by 12:00pm on 13 March 2023.
Files
| File | Type | Posted |
|---|---|---|
| W912MM-23-Q-0010_0001.pdf | ||
| W912MM-23-Q-0010.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| South Dakota National Guard Non-Commercial Sustaining Announcements | Award Notice | |
| This notice | Solicitation | |
| South Dakota National Guard Non-Commercial Sustaining Announcements | Pre-Solicitation |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| Sdarng ngrf annual training meals | South Dakota National Guard | Total Small Business |
On GovTribe
Work this opportunity
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity