W912MM-23-Q-0010_0001.pdf

W912MM - USPFO FOR SOUTH DAKOTA

ATTN: DOUGLAS HARDING

2823 WEST MAIN ST, BLDG 420

RAPID CITY SD 57702

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

This Amendment is to answ er received questions.

This Amendment changed Technical Exhibit 1 paragraph 5.7.4 to reflect a Return on Investment of 4-1.

1. CONTRACT ID CODE PAGE OF PAGES

J 1 19

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 17-Mar-2023

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street , County, State and Zip Code) X W912MM23Q0010

X 9B. DATED (SEE ITEM 11)

02-Mar-2023

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer X is extended, is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

17-Mar-2023

CODE

USPFO SD PURCHASING & CONTRACTING

2823 WEST MAIN STREET

RAPID CITY SD 57702-8186

W912MM 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE W912MM

FACILITY CODECODE

EMAIL:TEL:

W912MM23Q0010

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 30 - BLOCK 14 CONTINUATION PAGE

The following have been added by full text:

QUESTIONS AND ANSWERS

Questions & Answers

Q. Is there a specific amount of content required to be created?

A. There will be six creatives a year.

Q. Are you also looking for social media content and management?

A. This is only for TV and Radio.

Q. Can you provide the annual magnitude of this project?

A. This ties in with the six creatives a year, and monthly reports are listed in Paragraphs 5 – 5.9.2. ROI is 4-1 and the table below is examples of how many ads were broadcasted the previous year.

Media: Radio :30 Spots :60 Spots Total Spots

November 2021 2,313 1,705 4,018

December 2021 3,049 1,350 4,399

January 2022 3,495 1,397 4,892

February 2022 2,887 1,278 4,165

March 2022 3,214 1,401 4,615

April 2022

TOTALS: 14,958 7,131 22,089

Media: TV :15 Spots :30 Spots :60 Spots Total Spots Total Value

November 2021 319 618 0 937

December 2021 341 605 0 946

January 2022 406 780 0 1,186

February 2022 342 600 0 942

March 2022 357 617 0 974

April 2022

TOTALS: 1765 3220 0 4985

SECTION SF 1449 - CONTINUATION SHEET

SOLICITATION/CONTRACT FORM

The required response date/time has changed from 20-Mar-2023 12:00 PM to 22-Mar-2023 12:00 PM.

The following have been modified:

PERFORMANCE WORK STATEMENT

NCSA PERFORMANCE WORK

STATEMENT (PWS)

NCSA & PSA Media Services

1.0 General:

This contract is to provide the South Dakota Army National Guard (SDARNG) the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.

The NCSA Program is made exclusively through State Broadcasters Associations (SBAs), which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). Each state has its own SBA which represents its radio and television broadcasters. The NCSA Program broadcasts in a variety of markets (large and small) throughout a given state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time. The NCSA Program is intended to help Government agencies and nonprofit organizations deliver their important public interest messages effectively and affordably. Various state and local Government agencies use NCSAs to promote transportation and highway safety issues/initiatives, health and human services, emergency awareness and preparedness, tourism, consumer protection and education and many others.

The SDARNG uses NCSAs to broadcast its radio and television announcements in an affordable manner. The SDARNG’s objective is to have NCSA enhance SDARNG’s image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads.

This NCSA Program will further the SDARNG’s objective by increasing public awareness of SDARNG, clarifying public understanding of SDARNG’s mission, and improve the public’s perception of the Guard at the State and local level.

The SDARNG NCSA Program uses a Contractor to provide advertising/marketing services to ensure the SDARNG gets the maximum exposure and advertising value possible within each SBA. The Contractor shall NOT be required to conceptualize and produce the recorded NCSA TV and radio materials. The Contractor shall also not be required to conceptualize and produce new PSA In-Home TV and radio spots. Contractor will be required to duplicate existing both PSA In- Home and NCSA TV and radio spots media (i.e. burn CDs), design creative packaging, and send to each SBA. The Contractor negotiates and establishes an agreement (subcontract) with each SBA outlining the expectations for the airings of the NCSA materials as demonstrated in their proposal.

Funding for the NCSA Program does not directly pay TV or radio stations within a state; rather the funding is provided to the SBAs (stations are members of their SBA). The SBAs then use the funding to provide the radio stations with member services such as: professional education, regulatory, compliance programs, and advocacy at the state and federal level.

1.1 Scope: The Contractor shall provide all personnel, equipment, tools, materials, supervision and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform SDARNG NCSA Program with PSA services as defined in this PWS.

1.2 Background: ARNG established the national NCSA and PSA

programs in 1995. Initially, NCSA and PSA programs were a task order that fell under the Traditional Advertising Indefinite Delivery Indefinite Quantity (IDIQ) contract. The National Guard expanded the NCSA and PSA programs nationally in 1996 after trying it in several states and has been using it ever since. The Army National Guard is the only organization that uses NCSAs on a national basis. In 2001, the determination was made to create a separate IDIQ contract for the NCSA and PSA programs (funding amount changes every year) and the first long-term IDIQ was awarded in 2002 (DAHA-90-02-D-0001). A second long-term IDIQ followed in November of 2008 (W9133L- 09-D-0001).

1.3 Period of Performance (POP): The POP for this Task Order is 12 months, and the anticipated start date of performance is 1 April 2023.

Four (4) option periods are possible.

1.4 General Information:

1.4.1 Quality Control (QC): The Contractor shall create and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The Contractor shall create and implement procedures to identify, prevent and ensure non-recurrence of defective services. The

Contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the Contractor shall create QC procedures that address the areas identified in Technical Exhibit 2, Performance Requirements Summary (PRS).

1.4.2 Quality Assurance (QA): The Government shall evaluate the Contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the Contractor has performed in accordance with the performance standards. It defines how the performance standards shall be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)).

1.4.3 Recognized Holidays: The Contractor shall determine the manner in which the requirements set forth in this PWS are to be accomplished. However, the Contractor is being notified the Government may not be available on recognized Federal Holidays, with the exception of any automated system generated airtime. A list of federally recognized holidays is available on http://www.opm.gov/policy-data-oversight/snow-dismissal-procedures/federal- holidays.

1.4.4 Place and Performance of Services: The Contractor shall have a point of contact (POC) available between the hours of 9:00 AM to 5:00 PM MST Monday through Friday, except on recognized U.S. holidays.

Contractor’s place of performance shall be at the Contractor’s facility.

However, the Contractor is allowed to have in-person meetings with Government personnel, and at a location other than the Contractor’s facility, if they determine the meetings are needed to ensure the below tasks are met. The Government will provide the Contractor with any necessary Government personnel rosters upon award. The Contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS. When hiring personnel, the Contractor shall keep in mind that the stability and continuity of the work force are essential.

1.4.5. Reserved

1.4.6. Physical Security: The Contractor shall safeguard all

Government property provided for Contractor use. At the close of each work period, and materials shall be secured.

1.4.7. Post Award Conference/Periodic Progress Meetings: The

Contractor agrees to attend any post award conference convened by the KO in accordance with Federal Acquisition Regulations Subpart 42.5.

The KO, COR, and other Government personnel as appropriate, may meet periodically with the Contractor to review the Contractor’s performance. At these meetings, the KO will apprise the Contractor of how the Government views the Contractor’s performance and the Contractor shall apprise the Government of problems, if any, being experienced. The Contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.8. Contract Manager (CM): The Contractor shall designate a CM who shall ensure performance under this contract. The name of this person and an alternate, who shall act for the Contractor when the CM is absent, shall be designated in writing to the KO. The CM or alternate shall have full authority to act for the Contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the KO if a COR is not assigned), to resolve issues, receive technical instructions and ensure adequate performance of services. The CM shall ensure that Contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO.

The CM shall ensure Contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the Contractor.

1.4.9 Shipping Costs: The Contractor will NOT be reimbursed for the costs of shipping. The Contractor shall propose shipping costs as part of the proposal. The proposed shipping cost will be part of the Contractor’s overhead within the firm-fixed pricing provided.

1.4.10 Data Rights: The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government-owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the Contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

2.0 Definitions and Acronyms:

2.1 Definitions:

2.1.1 CONTRACTOR: A supplier or vendor awarded a contract to

provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER (KO): A person with authority to enter into, administer, and or terminate contracts/contracts, and make related determinations and findings on behalf of the Government. Note: The only individual who can legally bind the Government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR): An

employee of the U.S. Government designated by the KO to monitor Contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE: A service output that does not meet the standard of performance associated with the PWS.

2.1.5 DELIVERABLE: Anything that can be physically

delivered and includes non- manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 PHYSICAL SECURITY: Actions that prevent the loss or

damage of Government property.

2.1.8 QUALITY ASSURANCE: The Government procedures to

verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 QUALITY ASSURANCE SURVEILLANCE PLAN (QASP):

An organized written document specifying the surveillance methodology to be used for surveillance of Contractor performance.

2.1.10 QUALITY CONTROL: All necessary measures taken by the

Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11 SUBCONTRACTOR: One that enters into a contract with a

prime Contractor. The Government does not have privity of contract with the Subcontractor.

2.1.12 WORK DAY: The number of hours per day the Contractor

provides services in accordance with the contract.

2.1.13 WORK WEEK: Monday through Friday, unless specified otherwise.

2.2 ACRONYMS:

AQL Acceptable Quality Level AR Army Regulation SDARNG Army National Guard AT Awareness Training AUP Acceptable Use Policy CAC Common Access Card CFP/M/E Contractor Furnished Property, Materials, Equipment CID Campaign Identifications CM Contract Manager CMRA Contractor Manpower Reporting Application COMSEC Communications Security COR Contracting Officer Representative DAM Digital Access Management

HQDA Headquarters, Department of the Army DEERS Defense Enrollment Eligibility Reporting System DFARS Defense Federal Acquisition Regulation Supplement DMA Designated Marketing Area DoD Department of Defense DTM Directive Type Memorandum

FAR

Federal Acquisition Regulation

FDO

GFP/M/E/S

Fee Determining Official Government Furnished Property, Material, Equipment and Services

IA Information Assurance IDIQ Indefinite Delivery Indefinite Quantity IS Information Systems IT Information Technology JTR Joint Travel Regulation KO Contracting Officer MSR Monthly Status Report NASBA National Alliance of State Broadcasters Associations NCSA Non-Commercial Sustaining Announcements NGR National Guard Regulations OCI Organizational Conflict of Interest OPSEC Operations Security PEP Public Education Partnership PII Personally Identifiable Information

POC Point of Contact PoP Period of Performance PRS Performance Requirements Summary PSA Public Service Advertising PWS Performance Work Statement QA Quality Assurance QAE Quality Assurance Evaluator QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program ROI Return on Investment SBA State Broadcasters Associations SRSC Strength Support Readiness Center

3.0 Government Property, Material, Equipment and Services (GFP/M/E/S): The Government will provide, incidental to services being provided, the following: (1) National Guard Regulations (NGR) 601-1; (2) SDARNG Style Guide/Graphic Standards (“Style Guide”);

(3) Electronic Roster of RRC’s and State contacts; (4) National Guard-specific trademarked logos; (5) Marketing Non-commissioned Officer contact roster and (6) all pre-recorded radio and television commercials.

4.0 Contractor Furnished Property, Material, Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the Contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1 and throughout this PWS.

5.0 Requirements: The Contractor shall perform the following tasks: General: The following Section 5.1 to 5.10.2 are relevant for BOTH the “NCSA tasks” and “PSA In-Home.

5.0.1 This contract is to provide the Army National Guard (SDARNG) the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.

5.1 The Contractor shall comply with: (1) SDARNG Style Guide/Graphic Standards (“Style Guide”), and (2) Electronic and Information Technology Accessibility Standards (Section 508) which is viewable online http://www.access-board.gov/guidelines-and-standards/communications-and-it/about-the-section-508-standards/section-508-standards. This Style Guide will provide all SDARNG Approved Logo(s).

5.2 The Contractor shall draft a Monthly Status Report (MSR). The Contractor shall draft a summary of all tasks undertaken during the previous month and any specified tasks identified in the PWS into a MSR. The written report shall be submitted monthly to the COR and KO no later than the end of every following month via email. A sample of the MSR shall be submitted to the COR and KO for review and approval within seven (7) business days after award. The MSR shall, at a minimum, consist of the following: (1) a section breaking down monthly activities by state,; (2) a detail of tasks accomplished performance standard and task;

(3) deliverables completed; (4) critical actions/issues; (5) problems/issues encountered; (6) program recommendations; (7) breakdown of spots aired by Designated Marketing Area (DMA); (8) list of digital media placement; (9) any tasks referencing the MSR below.

5.3 The Contractor shall use only Army National Guard specific trademarked logos. The Government will also make available the current video/photo library, a library containing approved creative pictures, banners, electronic imagery, and videos for Contractor use. The COR will provide access to current site library at the Post-Award Meeting. The library is managed by the Government. All Contractor created advertising shall be approved by the COR prior to any posting. All Contractor approved imagery and videos shall be uploaded to the library by the Contractor on a monthly basis. All advertising and content produced and using the National Guard trademarked logos shall be the property of the SDARNG.

5.4 The Contractor shall also use the Army National Guard’s “Return on Investment

(ROI) Tracking Tool” for all online banner media placement. The ROI Tracking Tool is a custom built Web-based campaign management portal exclusively designed for the National Guard providing a transparent, collection control, and tracking of ROI data for all SDARNG marketing and advertising campaigns. The COR will provide access permission to the ROI Tracking Tool at the Post-Award Meeting. The Contractor shall use the ROI Tracking Tool to create and track campaigns and programs by Campaign Identifications (CIDs). The ROI Tracking Tools provides a standardized and controlled way of creating a campaign URL, which appends a unique tracking tag in the query string of the URL targeting http://www.nationalguard.com. The Government will provide orientation on the ROI tracking Tool within fourteen (14) days after contract award. The ROI Tracking Tool will generate Monthly Reports that will be available to the Contractor. The Contractor shall create reports within the ROI tool as needed.

5.5 The Contractor shall ensure “NATIONALGUARD.com” and/or “1-800-GO-GUARD” is advertised on all advertising placements. All digital advertisements will have an embedded hyperlink to www.nationalguard.com. The Contractor shall also use specialized embedded hyperlinks to specific pages within www.nationalguard.com. An example is: a “campaign” to target college-bound high school students who seek information on college tuition would be sent to http://www.nationalguard.com/college instead of the NationalGuard.com home page.

Specialized embedded hyperlinks will be part of CIDs for tracking ROI.

5.6 The Contractor shall work with the Government POC to ensure updated usage agreements for any relevant release of rights/claims are established and correctly reflected in the traffic instructions prior to distribution. The Government will provide talent releases to Contractor for verification that all talent has been cleared/verified. The Contractor shall keep a record of all agreements and a full list shall be included in the contract’s first MSR and only changes to that list in the follow-on MSRs.

5.7 The Contractor shall distribute announcements or spots in different languages (English and Spanish - depending on individual SBA agreements and/or State requests approved by the COR). The Contractor shall confirm any additional announcements/ materials requested meet contractual requirements.

5.7.1 The Contractor shall provide usage arrangements for NCSA and PSA In-home materials to be allowed for web-streaming after Government verifies in writing that all Government-created spots use talent approved for web-streaming . The Contractor shall indicate in the traffic instructions which materials being provided to the SBAs and PSA In-home Media Providers are suitable for web streaming. All web-streaming creative materials shall use the ROI Tracking tool (see also Section 5.4).

5.7.2 The Contractor shall maintain a Contact Log Report of all SBAs and PSA Media Providers contact information including: (1) name; (2) email addresses; (3) phone numbers; (4) fax number; and (5) street addresses (for deliveries). The Contractor will provide Contact Log Report as an attachment to the MSR.

5.7.3 The Contractor shall ensure that: DMA plays and prime time and late evening plays are met as stated in Attachment 1.

5.8 NCSA Agreement Specific Services:

5.8.1 The Contractor shall project and track performance metrics, and conduct campaign analysis via the NCSA Monthly Performance Tracking Report. The Contractor shall propose, then adhere to the performance metrics in their proposal optimizing the Government’s ability to obtain the best ROI. The Performance Tracking Report shall include, at a minimum the following: (1) Total investment in each SBA; (2) Length of advertisements; (3) Total ROI for each State and DMA based on time and dates of plays (4) Total Dollar value received had the Government purchase the individual commercial; (5) percentage of advertisements on radio;

(6) and percentage of advertisements on television. Any additional information in the Performance Tracking Report shall be incorporated from the Contractor’s proposal. The Monthly Performance Tracking Report shall be provided to the COR as an attachment to the

MSR.

5.9 NCSA Program Performance Analysis:

5.9.1 The Contractor shall analyze SBA Monthly Reports and verify station affidavits of airtime received using third-party media tracking tools. The Contractor shall provide the Government with access (e.g. password) to any tracking system they utilize. The Contractor shall propose the type(s) of third-party media tracking tools in their proposal. The Contractor shall provide a NCSA Television Frequency Breakdown Report analyzing NCSA program performance and calculate metrics including: (1) the name of commercials aired; (2) the date (to include the day of the week) and exact times the commercial aired; (3) the name of the commercial which aired, (4) Designated Market Area (DMA), (5) the Station where the commercial aired (6) the Network where the commercial aired; (7) the Daypart the commercial aired, and (8) Daypart Percentages. The NCSA Television Frequency Breakdown Report shall be provided to the COR as an attachment to the MSR.

5.9.2 The Contractor may make recommendations to the COR for improvements to the NCSA Program.

6.0 Applicable Publications: Publications applicable to this PWS are listed below. The Contractor must abide by all applicable regulations, publications, manuals, and local policies and procedures.

Publication (Chapter/Page)

Date of Publication

Mandatory or

Advisory

Website/Location

NGR 601-1

9-15-97

Mandatory http://www.apd.army.mil/

JTR 2012

(Updated monthly)

Mandatory http://www.defensetravel.dod.mil/site/refer ence.cfm#J

SDARNG Style Guide/graphic standards

Current Mandatory COR will provide

TECHNICAL EXHIBIT 1

Performance Requirements Summary (PRS)

This PRS includes performance standards. The Government will use these standards to determine Contractor performance and shall compare Contractor performance to the Acceptable Quality Level (AQL) and Performance Standards.

PWS

Paragraph

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method / By Whom

5.1 The Contractor shall comply

with: (1) NGR 601-1; (2) SDARNG Style Guide/Graphic Standards (“Style Guide”), and (3) Electronic and Information Technology Accessibility Standards

The Contractor shall comply 100% of the time

The Contractor shall comply 98% of the time

QA Plan and monitored by a Government Rep

5.2 The Contractor shall draft a Contractor shall Contractor shall COR/KO will Monthly Status Report submit a sample submit a sample review monthly (MSR) MSR at the post- MSR at the post- reports award meeting. award meeting.

The written report shall be submitted monthly to the COR and KO no later than the end of every following month via email.

MSRs will be submitted NLT the end of

The each month. No contractor must more than 1 time include the shall the MSRs additional data as stated in PWS will be submitted later than the 12th

Paragraph 5.11.1 business day of as an attachment to each month. The the MSR. The contractor shall

MSR must be comply 99.5% of submitted timely the time.

and must be accurate 99.95% of the time.

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method / By Whom

5.3 The Contractor shall use

only National Guard specific trademarked logos and material available through the current National Guard media library

A contractor shall use COR Approve material 99% of the time.

A contractor shall comply 95% of the time

COR will approve all created advertising prior to posting.

COR/KO will periodically check

DAM

5.4 Contractor shall use the

National Guard “Return on Investment (ROI) Tracking Tool” to create and track campaigns and programs by Campaign Identifications (CIDs).

The performance level for this task shall be determined via the Performance Matrix.

The performance level for this task shall be determined via the Performance Matrix.

COR will review Nationalguard.com ROI report periodically. COR will periodically check the ROI Tracking Tool.

5.5 The Contractor shall ensure

“NATIONALGUARD.com” and/or “1-800-GO-GUARD” is advertised on all advertising placements.

99.9% of placed content will comply with this task and meet the standards described in the Performance Matrix

99.5% of placed content will comply with this task and meet the standards described in the Performance Matrix

COR will review monthly ROI and NationalGuard.com reports

5.6 The Contractor shall ensure

updated usage agreements with radio and television stations for any relevant release of rights/claims) are established and correctly reflected in the traffic instructions prior to distribution.

The Contractor shall keep a record of all updated agreements 100% of the time

The Contractor shall keep a record of all updated agreements 98% of the time

The COR will reviewed with submission of MSR

5.7 The Contractor shall

distribute announcements or spots in different languages.

The Contractor shall comply 100% of the time

The Contractor shall comply 95% of the time

The COR will randomly inspect

5.7.1 Contractor shall provide

usage arrangements for NCSA and PSA materials to be allowed for web-streaming.

The performance level for this task shall be determined by the terms of the Contractor’s proposal.

The performance level for this task shall be determined by the terms of the Contractor’s proposal.

COR will review all SBA agreements to ensure usage arrangements for NCSA and PSA materials to be allowed for web-streaming

Task Performance Standard

Acceptable Quality Levels

(AQL)

Surveillance Method / By Whom

5.7.2 The Contractor shall maintain

a Contact Log Report of all SBAs and PSA Media Providers contact information including

Contractor shall submit a Contact Log Report as part of the MSR.

The Contractor shall comply 95% of the time

COR/KO will review monthly reports attached to the MSR

5.7.4 The Contractor shall ensure

that: State Wide Play totals, DMA plays and prime time and late evening plays are met with an ROI of 4-1

The Contractor must be in compliance 100% of the time

The Contractor shall ensure that at least 80% of the State Wide Play totals with an ROI of 4-1 and 30% of those plays must be prime time and late evening

COR/KO will review monthly

5.8.1 The Contractor will be held

to the proposed ROI attachment for day parts and total airtime contained within their proposal. The proposed ROI will become the performance standard for this section.

The Contractor shall comply 100% of the time

The Contractor shall comply 95% of the time

The COR/KO will review monthly

5.8.1 Contractor shall submit a

NCSA Monthly Tracking Report

Contractor shall submit an NCSA Monthly Agreement Report as part of the

MSR.

Contractor shall submit an NCSA Monthly Agreement Report as part of the

MSR.

COR/KO will review monthly reports attached to the MSR

5.9.1 Contractor shall analyze

SBA metrics and provide a NCSA Television Frequency Breakdown Report.

Contractor shall insure the information submitted in the MSR is accurate and complete.

Contractor shall insure the information submitted in the MSR is accurate and complete

COR/KO will review Monthly data provided by the Contractor and Nationalguard.com and compare with the MSR.

5.9.2 The Contractor shall make

recommendations for improvements to the NCSA Program to the COR

When required When required Reviewed as submitted by the Contractor

TECHNICAL EXHIBIT 2

Deliverables Schedule

Deliverable

Task Frequency Number of

Copies

Medium/Format

Submit To

1.4.1 QC Plan (QCP)

Proposal 1 Electronic Submission COR/KO

5.2 Monthly Status Report

(MSR)

Monthly 1 Electronic Submission COR/KO

5.7.2 Contact Log Report

Monthly 1 Electronic Submission COR/KO

5..8.1 NCSA Monthly Tracking Report

Monthly 1 Electronic Submission COR/KO

5.9.1 NCSA

Television/Radio Frequency Report

Within 30 days of award

1 Electronic Submission COR

(End of Summary of Changes)