South Dakota National Guard Non-Commercial Sustaining Announcements
Closed Pre-Solicitation Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- W912MM-23-Q-0010
- Agency
-
South Dakota National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Rapid City, South Dakota 57701, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The South Dakota National Guard seeks to procure Non-Commercial Sustaining Announcements services through a firm fixed price contract. The objective is to advertise at the state and local level using public service and paid hybrid announcements targeting 17-24 and 25-35 year-olds. The solicitation will follow within two weeks and result in award under a total small business set-aside. Proposals will be evaluated based on the offeror's ability to broadcast announcements in markets throughout South Dakota, with priority for repeated airtime between 6:00AM and 12:00AM local time.
The opportunity is designated as a total small business set-aside. It has NAICS code 519130 and PSC code R499. The pre-solicitation was posted by the Department of the Army South Dakota Army National Guard with no incumbent or budget identified. The requirement is for an indefinite quantity of public service announcements broadcast over an indefinite delivery period to advertise National Guard opportunities at the state and local levels.
Notice text
The South Dakota National Guard has a requirement for Non-Commercial Sustaining Announcements (NCSA). This will give the South Dakota National Guard the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising called Non-Commercial Sustaining Announcements (NCSA) Program or Public Education Partnership (PEP) Program. The primary objective is to reach the SDARNG target demographic of 17-24 year-olds, then 25-35 year-olds.
The NCSA Program is made exclusively through State Broadcasters Associations (SBAs), which are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). Each state has its own SBA which represents its radio and television broadcasters. The NCSA Program broadcasts in a variety of markets (large and small) throughout a given state, while giving priority treatment for available airtime, receiving repeated air-time through a campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00 AM (Midnight) local standard time.
The Solicitation will be a Total Small Business Set-aside resulting in a Firm Fixed Price award.
The Solicitation will follow this PreSolicitation notice within two weeks.
Notice history
| Notice | Type | Posted |
|---|---|---|
| South Dakota National Guard Non-Commercial Sustaining Announcements | Award Notice | |
| South Dakota National Guard Non-Commercial Sustaining Announcements | Solicitation | |
| This notice | Pre-Solicitation |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| Sdarng ngrf annual training meals | South Dakota National Guard | Total Small Business |
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