Social Media Management

The Department of Defense Education Activity seeks a web-based social media management platform for public affairs operations, with proposals due August 20 at 10:00 AM EST. The procurement is not set aside; it will be awarded on a Lowest Price Technically Acceptable (LPTA) basis to a firm fixed price contract.

Place of performance is Alexandria, VA. The solution must support the Department of War Education Activity school system across three geographic regions (Americas, Europe and Middle East, and Pacific) and manage up to 200 Facebook pages and 200 Instagram accounts with 360 concurrent users. The platform must include social media monitoring covering 25–40 active queries across Facebook, Instagram, X, YouTube, TikTok, Reddit, blogs, forums, and news sites with 12 months of historical data; content scheduling and approval workflows; real-time crisis alerting within two hours; and digital asset management with monthly reporting. The contractor must achieve FedRAMP Moderate authorization or Department of War Education Cloud Computing Security Requirements Guide Impact Level 2 compliance, CMMC Level 2 requirements, and Section 508 accessibility compliance. All contractor personnel with access to school data must be U.S. citizens. Initial access is due within three business days of order; full operational capability must be achieved prior to the anticipated September 14, 2026 award. The contract includes a 12-month base year, four 12-month option years, and one 6-month extension option under FAR 52.217-8, extending through March 2032.

Technical evaluation assesses compliance with the Performance Work Statement on an Acceptable/Unacceptable basis; only technically acceptable quotations proceed to price evaluation. Quoters must submit three volumes: Administrative Cover Letter (10 pages), Technical Capability (10 pages), and Price Quote (unlimited pages), with completed pricing sheets covering all base and option CLINs. All quoters must be registered in SAM.gov and acknowledge Amendments 0001–0004. Questions were due July 21; Amendment 0004 (August 12) addresses FedRAMP baseline equivalencies, alternative security documentation pathways for non-FedRAMP platforms, and pricing treatment of bundled SaaS services. The NAICS code is 516210.