Social Media Analytics
Closed Solicitation Posted
- Solicitation number
- M00318MCBHSOCIALMEDIA
- Agency
-
Marine Corps
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Place of performance
- Mcbh Kaneohe Bay, Hawaii 96863, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The U.S. Marine Corps is seeking to establish a contract for a comprehensive social media analytics and monitoring service for the Marine Corps Forces, Pacific (MARFORPAC) Communication Strategy and Operations (COMMSTRAT) division. The purpose is to provide COMMSTRAT with essential tools and insights to monitor, analyze, and enhance the unit's online presence, supporting key capabilities such as research, analysis, assessment, engagement, issue management, and product creation. The contract will be a firm fixed price award focused on best value to the government. Offerors must submit a technical capability statement, pricing, and past performance information. The evaluation criteria include technical capability, price, and past performance. The offer due date is July 29, 2024.
The solicitation is set aside for small businesses. There is an incumbent contractor, but additional details are not provided. The contract includes a base period of September 16, 2024 to September 15, 2025 with one option year. The service must be web-based and accessible anywhere with an internet connection. The target audience includes U.S. domestic, foreign domestic, regional allies and partners, and regional competitors, requiring monitoring and analysis in multiple languages common to the Indo-Pacific region.
Notice text
3 versions
Update #3 · Latest ·
= = = UPDATE EFFECTIVE JULY 29, 2024: = = =
*** EXTENDED UNTIL 1400 HST 29 JUL 24 ***
= = = UPDATE EFFECTIVE JULY 3, 2024: = = =
- The offer due date has been extended to 29 July 1200 PM HST.
- The question period ends 10 July 1200 PM HST.
= = = = = = = = = = = = =
Please see FAR PROVISION 52.212-1 INSTRUCTIONS TO OFFERORS starting on page 26 of the attached solicitation for details on submission requirements.
The purpose of this requirement is to establish access to a comprehensive social media analytics and monitoring service for the U.S. Marine Corps Forces, Pacific (MARFORPAC) Communication Strategy and Operations (COMMSTRAT). This service will equip COMMSTRAT with the essential tools and insights necessary to monitor, analyze, and enhance the unit’s online presence. The service plays a pivotal role in supporting COMMSTRAT’s execution of various core competencies, including research and analysis, assessment and evaluation, engagement, issue management and crisis communication, and product creation. It is a critical capability essential for COMMSTRAT to efficiently achieve the commander’s communication objectives and provide vital support to the MARFORPAC campaign plan.
Update #2 ·
= = = UPDATE EFFECTIVE JULY 3, 2024: = = =
- The offer due date has been extended to 29 July 1200 PM HST.
- The question period ends 10 July 1200 PM HST.
= = = = = = = = = = = = =
Please see FAR PROVISION 52.212-1 INSTRUCTIONS TO OFFERORS starting on page 26 of the attached solicitation for details on submission requirements.
The purpose of this requirement is to establish access to a comprehensive social media analytics and monitoring service for the U.S. Marine Corps Forces, Pacific (MARFORPAC) Communication Strategy and Operations (COMMSTRAT). This service will equip COMMSTRAT with the essential tools and insights necessary to monitor, analyze, and enhance the unit’s online presence. The service plays a pivotal role in supporting COMMSTRAT’s execution of various core competencies, including research and analysis, assessment and evaluation, engagement, issue management and crisis communication, and product creation. It is a critical capability essential for COMMSTRAT to efficiently achieve the commander’s communication objectives and provide vital support to the MARFORPAC campaign plan.
Update #1 ·
Please see FAR PROVISION 52.212-1 INSTRUCTIONS TO OFFERORS starting on page 26 of the attached solicitation for details on submission requirements.
The purpose of this requirement is to establish access to a comprehensive social media analytics and monitoring service for the U.S. Marine Corps Forces, Pacific (MARFORPAC) Communication Strategy and Operations (COMMSTRAT). This service will equip COMMSTRAT with the essential tools and insights necessary to monitor, analyze, and enhance the unit’s online presence. The service plays a pivotal role in supporting COMMSTRAT’s execution of various core competencies, including research and analysis, assessment and evaluation, engagement, issue management and crisis communication, and product creation. It is a critical capability essential for COMMSTRAT to efficiently achieve the commander’s communication objectives and provide vital support to the MARFORPAC campaign plan.
Files
| File | Type | Posted |
|---|---|---|
| M0031824Q0011 Q A 3.pdf | ||
| Clarifications 2 M0031824Q0011.pdf | ||
| Social Media Analytics QA_MFP.pdf | ||
| P0001-Social Media Analytics.pdf | ||
| M0031824Q0011.pdf |
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