Professional Fire Prevention Advertising Campaign

Closed Solicitation Posted

Solicitation number
140L3725Q0022
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

Notice details come from SAM.gov. Updated .

About this opportunity

The Bureau of Land Management (BLM) National Interagency Fire Center is seeking a professional fire prevention advertising campaign to reduce human-caused wildfires across western states. The solicitation, RFQ 140L3725Q0022, requests comprehensive advertising services targeting gas stations and outdoor recreationalists in Arizona, California, Colorado, Idaho, and other western states. Key contract requirements include producing six 30-second fire prevention PSA videos, generating 45 million video views, creating 1,500,000 social media impressions annually, and distributing 250,000 fire prevention messages on firewood bundles. The evaluation will use a competitive best value tradeoff source selection method, assessing technical approach, technical experience, and price. Important dates include a question submission deadline of April 24th, 2025 at 10:00am Mountain Time and a quote submission deadline of May 8th, 2025 at 10:00am Mountain Time.

The procurement is an unrestricted acquisition under NAICS code 541850 (Outdoor Advertising) with a $30.5 million size status. The contract has a base performance period of five months from June 1st to October 31st, 2025, with options to extend two additional years through October 31st, 2027. Advertising will be conducted across a minimum of 425 stores, utilizing gas pump TVs, in-store digital media, social media platforms, and firewood bundle messaging. The campaign will focus on the "Spark Safety, Not Wildfires" messaging strategy, targeting outdoor enthusiasts and travelers during peak fire season months. The solicitation indicates the contract will be a single firm fixed-price award, with the successful contractor responsible for developing creative materials, managing gas station relationships, and tracking campaign performance metrics across multiple western states.

Notice text

Pursuant to Federal Acquisition Regulation (FAR) 12.603(a) and 13.106, the Contracting Officer is issuing a combined synopsis/solicitation for the acquisition of Fire Prevention Advertising Campaign Services.

(i) This is a combined synopsis/solicitation for the acquisition of commercial services prepared in accordance with the format in FAR Subpart 12.6 and 13.1, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

(ii) Solicitation Number140L3725Q0022 is being issued as a Request for Quote (RFQ). This solicitation will utilize the policies contained in FAR Part 12 in conjunction with the policies and procedures for evaluation and award prescribed in FAR Part 13, Simplified Acquisition Procedures, as appropriate for this acquisition.

(iii) The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2025-03 effective January 3rd, 2025.

(iv) This solicitation is being issued on an unrestricted basis. The North American Industry Classification System (NAICS) code associated with this solicitation is 541850 (Outdoor Advertising) ($30.5 Million Size Status).

(v) See the specific tasks and deliverables (Section 2 of the RFQ) for detailed service requirements.

(vi) The services to be acquired through this combined synopsis/solicitation are for Fire Prevention Advertising Campaign Services in accordance with the requirements and terms and conditions outlined in RFQ 140L3725Q0022.

(vii) Delivery requirements are provided within the RFQ (Section 2.2).

(viii) FAR Provision 52.212-1, Instructions to Offerors ¿ Commercial, applies to this acquisition. Potential firms shall read and comply with all terms and conditions. See Section 6 of the RFQ ¿ Addendum FAR 52.212-1 for additional instructions.

(ix) FAR 52.212-2, Evaluation ¿ Commercial Items, applies to this acquisition, see Section 7 of the RFO for detailed evaluation criteria. The basis of award will be a competitive best value tradeoff source selection.

(x) Firms shall ensure that their Representations and Certifications are up to date in the System for Award Management (SAM) which can be accessed through https://www.sam.gov. Firms shall ensure that this acquisition NAICS Code of 541850 is listed in FAR 52.212-3, Offeror

Representations and Certifications ¿ Commercial Items. Firms that do not have access to SAM shall print the full FAR Provision 52.212-3 and complete the required entries and include with their quote.

(xi) FAR Clause 52.212-4, Contract Terms and Conditions ¿ Commercial Items applies to this acquisition. This clause is incorporated by reference (See Section 4 (Exhibit 1) of the RFQ- Clauses).

(xii) FAR Clause 52.212-5, Contract Terms and Conditions Required to Implement Statutes or Executive Orders ¿ Commercial Items, applies to this acquisition. See Section 4 (Exhibit 1) of the RFQ, FAR Clause 52.212-5 for additional information.

(xiii) Additional FAR clauses that apply to this acquisition are provided in Section 4 (Exhibit 1) of the RFQ. All FAR clauses will be incorporated into the successful firms¿ award. Additional provisions that apply to this acquisition are provided in Section 4 (Exhibit (1) of the RFQ. These provisions are incorporated into this solicitation but will not be incorporated into the successful firms¿ award.

(xiv) The Defense Priorities and Allocations System (DPAS) does not apply to this acquisition.

(xv) Quotes are due no later than 10:00am Mountain Time (MT) on Thursday, May 8th, 2025. Quotes shall be submitted via electronic mail to the point of contact listed below in section xvi.

(xvi) Interested parties may submit questions relating to this RFQ via electronic mail to the point of contact listed below. Questions are due no later than 10:00am MT on Thursday, April 24th, 2025.

The following individual is the point of contact for this combined synopsis/solicitation.

Kelly Houghton, Contracting Officer
Department of Interior, BLM
National Interagency Fire Center, Boise ID, 83705
khoughton@blm.gov

The following documents are hereby incorporated into this combined synopsis/solicitation:
Document 1- RFQ 140L3725Q0022
Document 2- RFQ 140L3725Q0022- Exhibit 1 (Clauses and Provisions)
Document 3- RFQ 140L3725Q0022- Exhibit 2 (Price Workbook)

Files

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