National Recruitment Advertising Campaign Services (NRAC)
Closed Solicitation Posted
- Solicitation number
- 70US0926R70093666
- Agency
-
Secret Service
Department of Homeland Security
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Laurel, Maryland 20708, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The U.S. Secret Service seeks a full-service recruiting and advertising vendor to execute its National Recruitment Advertising Campaign across media channels including television, radio, print, digital, social media, and direct mail, with proposals due May 8, 2026, at 4:00 PM EDT. This is a total small business set-aside procurement under NAICS 541810.
The procurement is a firm fixed-price IDIQ contract with a $90 million ceiling and $1,000 minimum guarantee, running July 1, 2026, through June 30, 2031. Task orders will be issued as needed. Place of performance includes the contractor's facility with intermittent access to USSS facilities in Washington, D.C., Laurel, Maryland, and other USSS-controlled venues.
The vendor must demonstrate capability to reach 70,000-plus applicants annually through active job boards (Indeed, LinkedIn, Clearance Jobs, Zip Recruiter), programmatic advertising, streaming video, streaming audio, and pre-roll video. The contractor will not develop original creative content; the USSS provides all advertising creatives. Key personnel include a Project Leader (minimum 5 years recruitment or advertising experience, 4-year degree), Market Analyst (minimum 3 years, 4-year degree), and Marketing Coordinator (minimum 3 years, 4-year degree). All contractor personnel must undergo suitability assessments and continuous background reviews; contractor employees require Tier 4 background investigations for high-risk positions.
Performance standards require 99 percent quarterly customer satisfaction and no more than three reported strategy or responsiveness deficiencies annually. Evaluation uses best value tradeoff with three equally weighted non-price factors—Technical Capability (12 pages), Past Performance (6 pages, evaluated on recency within five years and relevancy to scope and complexity), and Price—with non-price factors collectively more important than price. Price proposals must include labor category rates for the base year, all ordering years, a six-month extension, and separate pricing for Quality Control Plan, Post Award Conference, and a sample task order. Questions are due April 17; government responses were published May 1 on sam.gov. Amendment 4, posted October 16, 2026, clarified that the government is not requesting revised proposals and is not reopening competition in response to Amendment 3; the questions period has closed.
Notice text
5 versions
Update #5 · Latest ·
The purpose of this solicitation amendment 4 is to clarify that the Government is not requesting a revised proposal and the Government is not reopening the competition to allow proposals from new offerors in response to Amendment 3. Per this amendment, the questions period for this solicitation ends.
Update #4 ·
The purpose of this soliciation amendment 3 is to upload the Combined Synopsis Solicitation 70US0926R70093666 Amend 3 with changes in red.
Update #3 ·
The purpose of this soliciation amendment 2 is to upload the Q&A, upload the PWS Rev 1, upload the revised Attch 2 Provisons and Clauses Rev 1, upload the Attch 4 Direct Labor Matrix Rev 1, and upload the Combined Synopsis Solicitation 70US0926R70093666 Amend 2.
Update #2 ·
The purpose of this soliciation amendment 1 is to update the due date of the proposals to no later than 4:00 PM Eastern Daylight Time (EDT), May 8, 2026, and update the Government responses to the contractor questions publish due date on sam.gov to no later than April 29, 2026, at 4:00 PM. EDT.
Update #1 ·
The United States Secret Service (USSS,) Office of Human Resources (HUM,) seeks to establish a contract to award varied recruiting, marketing, and advertising projects. This contract will provide HUM with the management and professional support services required to meet the USSS national recruitment objectives. HUM requires a full-service recruiting and advertising vendor capable of providing all necessary management, supervision, labor, material, and equipment to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of the U.S. Secret Service.
Files
Show all 13
On GovTribe
Work this opportunity
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity