Attch 1 NRAC Performance Work Statement.pdf

PERFORMANCE WORK STATEMENT (PWS)

National Recruitment Advertising Campaign (NRAC)

Part 1

GENERAL INFORMATION

1. INTRODUCTION: The United States Secret Service, Office of Human Resources (HUM), Recruitment Division (RECDIV), is responsible for the comprehensive recruiting efforts for the United States Secret Service (USSS). The USSS has an in-house public affairs staff that produces products such as collateral sales materials (brochures, fact folders, posters, etc.), as well as authors public service broadcasting products for larger distribution including sales videos and custom radio and television public service announcements (PSAs) for local recruiters. Both tasks involve in-house writers, artists, photographers, broadcast technicians and announcers. The RECDIV works with the Communication and Media Relations staff to provide still photography for both in-housework as well as national advertisements prepared by USSS. The RECDIV coordinates with the in-house staff on various tasks, such as, but not limited to, artwork, writing and photography and will coordinate any and all verbiage contained in all recruiting advertisements. The USSS is seeking a contractor possessing efficient and effective advertising methods to manage our National Recruitment Advertising Campaign (NRAC).

This is a non-personal services contract to provide all services relating to the NRAC and to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of USSS national, regional, and local recruiting efforts. The contractor shall work with RECDIV-designated staff and shall be capable of using all available media formats, including, but not limited to; television, radio, magazine, newspaper, academia, internet, direct mail, outdoor and transit promotional material (posters, brochures, etc.), videotape, DVDs and film. The Government will not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the contractor who, in turn, is responsible to the Government.

1.1 Scope: NRAC: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform Advertising and Marketing, Recruiting, Hosting, and Media support to RECDIV, Program Manager as defined in this Performance Work Statement except for those items specified as Government Furnished Property (GFP) and services. The contractor shall utilize efficient and effective advertising methods.

1.2. Specific Tasks:

1.2.1. Advertising and Marketing

The contractor shall use an expert program manager and facilitator who focuses on customer satisfaction and assures them the highest quality of customer service. Focused advertising and marketing the USSS Brand shall include, but are not limited to, targeting areas throughout the United States with various media (i.e., television, radio, etc.), using public outlets (i.e., sponsorship, print publications, signage, etc.), working with academia (i.e., colleges, universities, foundations, etc.), and internet venues (i.e. YouTube, LinkedIn, Twitter, etc.) and any other lucrative social media outlets. The contractor shall provide the necessary personnel and services that allow advertising media and production of recruitment advertisements for USSS as specified below.

To achieve USSS recruitment objectives, the RECDIV requires a full-service advertising contractor capable of providing all necessary management, supervision, labor, material and equipment (except for Government furnished items) to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of USSS national, regional, and local recruiting efforts. The contractor shall work with RECDIV-designated staff and shall be capable of using all available media formats, including, but not limited to; television, radio, magazine, newspaper, academia, Internet, direct mail, outdoor and transit promotional material (posters, brochures, etc.), videotape, DVDs and film. Also, the contractor shall produce commercials in various time lengths. In addition, the USSS may be responsible for campaign specific sales training relating to the various requirements of different job positions.

Products and programs supporting advertising and marketing include:

Strategic planning and program development

The contractor shall provide the USSS with effective methods(s) for reaching all communities to include but not be limited to newspaper(s), magazine(s), television, radio, and internet websites. Media outlets should have a proven track record of reaching significant size (more than 10,000 people) audiences to attract the target audience as defined by the USSS per campaign. A predominant number of the advertisements will need to occur during “prime time” play, print times/runs, or locations. Prime time play refers to advertisements that are strategically placed when or where they will receive the most attention as much of the campaign’s success depends on targeting these high-impact windows or spaces.

The contractor shall prepare written documents and reports to include but not limited to advertising plans, various operational procedures and planning documents, meeting minutes, status reports, and any other documents required to complete the work.

Pre- and post-advertising research and tracking:

The contractor shall work with RECDIV to perform standard industry-accepted research and tracking activities. The contractor shall deliver reports based on information received from research and the evaluation of target audience opinions and media tracking initiatives, and creative and communications research including qualitative and quantitative research studies and surveys. Reports shall be provided to the RECDIV in accordance with specific order requirements.

Production and placement of national, regional, and local advertisements and distribution of public service announcements:

The contractor shall work with the RECDIV to provide account management services which shall include: an annual advertising and marketing plan; target audience strategy development; consultative and presentation services; technical services/consultation; and coordination with civilian and military agencies necessary to meet USSS hiring objectives. The RECDIV will provide the contractor with approved verbiage and design for all advertisements; the exact verbiage and design provided by the RECDIV must be utilized in all advertisements. All media produced shall become the sole property of USSS. The contractor shall provide marketing strategies that communicate effectively with the target audience as described below:

Target groups for the advertisements for Special Agents must consist of: US citizen males and females aged 21-37. In addition, the target age group for applicants possessing Veterans’ Preference is between 21-40 years.

Target groups for the advertisements for Uniformed Division officers must consist of: US citizen males and females aged 21-37. In addition, the target age group for applicants possessing Veterans’ Preference is between 21-40 years.

Target groups for advertisements for Administrative, Professional and Technical positions must consist of: US citizens that are highly qualified individuals.

Additionally, marketing strategies should include the targeting of persons having or likely to have an interest in law enforcement. Specific target audiences and media outlets may be addressed during the term of the contract.

All supplies and services to be furnished under this performance contract shall be procured by issuance of task orders.

1.2.2. Recruiting

Events requirements:

The contractor shall plan and assist the USSS’ designated staff with the execution of nation-wide special recruiting events that attract qualified candidates.

Marketing and Special Recruitment The contractor shall propose integrated advertising and special events campaigns that increase national awareness of the USSS and inform local and regional audiences about current USSS job opportunities. The advertising and special events campaigns shall identify appropriate target audience(s) and shall launch recruitment messages via various media choices with the pre-approved verbiage and schedules to meet all USSS campaign objectives. The contractor shall illustrate how the campaigns shall present the intended messages to the appropriate audience via the proper media at the right time and with measurable impacts to determine their effectiveness.

1.2.3. Hosting

The contractor shall coordinate and if necessary, procure space at local venues for Entry Level Assessment Centers. If the contractor procures space, there must be signage and branding to fall under the auspice of “advertising.” Any procurement of venue space for the hosting of Entry Level Assessment Centers (ELACs,) shall be made by the contractor only after the USSS determines that government provided space is not available. The government will continue to prioritize the use of government provided space (military bases, federal office buildings, etc.) and only use non-governmental venues when no other alternatives are available.

1.2.4. Training

The contractor shall provide recruiter sales training in a classroom environment for 16 or more RECDIV personnel. RECDIV personnel shall be certified as trainers when training is complete. Recruiter sales training shall be accomplished annually or as required for new personnel. Recruiter sales training is critical to the future success of RECDIV personnel. Recruiters need to be able to follow a repeatable pattern to build rapport, generate interest, present customized solutions, overcome objections, create urgency, and ask for commitments. As the organization strives to meet and exceed hiring goals training that provides logical, repeatable and proven sales processes shall be integral.

1.2.5 Electronic Tracking

Talent management is a critical component to recruiting, thus the contractor shall provide technologies and other methods to support branding and messaging such as Yello but not limited to Yello. An event management software provides all stakeholders a clear understanding of event expectations through oversight of staffing, resources, registration and communication, allowing for better management of event attendees and post-event follow-up. The ability to view and monitor the complete lifecycle of each prospect from “hello to application.” Tracking and candidate management at each touchpoint, allows all stakeholders to have a clear picture of the candidate pipeline, history and actions.

The contractor shall provide technology so recruiters can solicit relevant information during the career fair from prospective applicants by using iPad (or similar mobile devices) and appropriate software.

1.2.6 Multimedia

The contractor shall provide reports based on “Google” G4 analytics or similar to enhance and attract candidates and track website traffic. Additionally, aligning content and design with current generation(s) job seeker expectations. Provide guidance aligning with industry, the secretservice.gov/careers website to match our current branding strategy. Landing pages are critical to the recruiting effort to create promotional and special events.

1.2.7 Products and Promotional Material and Supplies

The contractor shall provide supplies and products that display the USSS logo, such as but not limited to brochures, cups, pens, calendars, bags and flash drives for branding and distribution during recruitment events. The intent is to use this merchandise to generate interest in the USSS and start conversations. Recruiters also attract potential recruits by displaying popular and innovative USSS products at their booths.

1.2.8 Period of Performance

The period of performance will be a five (5) year ordering period.

1.3 General Information

1.3.1 Quality Control Plan (QCP)

The contractor shall develop and maintain an effective quality control program to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s quality control program is the means by which he assures himself that his work complies with the requirement of the contract. The draft QCP shall be delivered within 15 business days after contract award via email to the Contracting Officer (CO) and the Contracting Officer Representative (COR) for review. The final QCP shall be delivered via email to the CO and COR within 5 business days when changes are made based on the Governments comments. After acceptance of the final QCP the contractor shall receive the CO’s acceptance in writing of any proposed change to his QC system.

1.3.2 Quality Assurance

The Government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and the minimum acceptable defect rate(s).

1.3.3 Recognized Holidays

New Year’s Day Labor Day Martin Luther King Jr.’s Birthday Columbus Day

Presidents Day Veterans Day Memorial Day Thanksgiving Day Juneteenth Christmas Day Independence Day

1.3.4 Hours of Operation

The contractor must at all times maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons. When hiring personnel, the contractor shall keep in mind that the stability and continuity of the workforce are essential.

1.3.5 Place of Performance

The work to be performed under this contract/order will be performed at contractor’s facility with intermittent access to U.S. Secret Service Memorial Headquarters Building in Washington, D.C., the James J Rowley Training Center in Laurel, MD and any USSS controlled facilities and/or venues deemed appropriate by the RECDIV.

1.3.6 Type of Contract

The Government will award a firm fixed-price Indefinite Delivery/Indefinite Quantity contract.

1.3.7 Security Requirements

The contractor and his/her employees and sub-contractors shall be citizens of the United States.

• The US Secret Service COR or their US Secret Service designee is responsible for determining the contract employee’s position description level as being either Escort Access, Low Risk, or High Risk. The COR or their designee will also make the determination when contract employees require access to US Secret Service controlled Information Technology systems, unless otherwise stipulated within this Performance Work Statement.

• Contract employees shall undergo a Suitability Assessment as determined by the US Secret Service’s Office of Security, Personnel Vetting Division (OSC-PSV) prior to performing any work within US Secret Services controlled access facilities or on US Secret Service’s information technology systems. Additional Continuous Suitability Reviews will be required for continued work requirements as determined by OSC-PSV, but no less than once every two years.

• All contractors shall ensure that their employees are pre-cleared prior to the start of any USSS contract. Contractor employees for High Risk shall possess a current Tier 4 investigation and a Public Trust prior to performing any work within USSS controlled access facilities or on USSS information technology systems. The COR or their designee is responsible for ensuring that all employees supporting USSS contracts are compliant with USSS security requirements. Additional Continuous Suitability Reviews shall be required for continued work requirements as determined by OSC-PSV.

• At a minimum, the contractor shall submit to the COR the following completed documentation for each High-Risk contract employee requiring access to US Secret Services controlled access facilities, in order to satisfy initial and/or recurring (as requested by the COR) Continuous Suitability Reviews:

• DHS-11000-25: Form Contractor Fitness/Security Screens Request Form

• SSF 4024: US Secret Service Non-disclosure Agreement

• SSF 3230A: Disclosure and Authorization Pertaining to Consumer Reports

Pursuant To the Fair Credit Report Act

• OF 306: Declaration for Federal Employment

• When work performance requirements exceed non-sensitive standards, additional Continuous Suitability Reviews will be required prior to access being granted, specifically:

• Contract employees who provide support in Non-IT Low Risk positions must have undergone a minimum of a Tier 1/NACI (National Agency Check and Inquiries) or a higher level favorable Public Trust background investigation within the last 5 years.

• Contract employees who provide support in High-Risk positions must have undergone a minimum of a Tier 4 Public Trust or higher-level favorable background investigation within the last 5 years.

• For certain positions, OSC-PSV may require a contractor to complete the below electronic forms and be subject to a personnel security interview:

• Low Risk - SF 85: Questionnaire for Non-Sensitive Positions

• High Risk - SF 85P: Questionnaire for Public Trust Positions

1.3.7.1 Controlled Access Facilities / Information Systems Security

If the work will be performed within controlled access facilities or on USSS information systems include the following—tailored based on the level of risk determined by the Office of Security (OSC).

The Government will provide access to existing documentation that will include system data, configuration diagrams, operational procedures, installation guides and practices, and other technical documentation or information in whatever existing form as soon as the contractor has been approved by the USSS Office of Security-Personnel Security Vetting Division (OSC-PSV) to receive such information.

The Government will provide workspace with a telephone, a computer, and appropriate physical and cyber access privileges. The Government will provide physical access to applicable systems and sites to perform work necessary to complete activities required by this contract. At the conclusion of the contract, the contractor shall return all Government property at a USSS facility designated by the government project lead. Government property shall be returned in good condition and on the same day of separation. If Government property cannot be returned to a designated USSS facility on the same day of separation, contractor personnel must request and receive prior approval for an alternate return date from the government project lead or designee.

In accordance with the Homeland Security Acquisition Regulations - Contractor Employee Access § 3052.204-71(h), the Contractor shall have access only to those areas of DHS/USSS information resources explicitly stated in this contract or approved by the COR in writing as necessary for performance of the work under this contract. Any attempts by contractor personnel to gain access to any information resources not expressly authorized by the terms and conditions within this contract, or as approved in writing by the COR, are strictly prohibited. In the event of violation of this provision, DHS/USSS will take appropriate actions with regards to the contract and the individual(s) involved.

Contractor access to DHS/USSS networks from a remote location is a temporary privilege for mutual convenience while the Contractor performs business for DHS/USSS.

It is not a right, a guarantee of access, a condition of the contract, or government-furnished equipment (GFE).

Contractor access will be terminated for unauthorized use. The Contractor agrees to hold and save DHS/USSS harmless from any unauthorized use and agrees not to request additional time or money under the contract for any delays resulting from unauthorized use or access.

In accordance with HSAR 3052.204-71 Contractor Employee Access, the USSS COR is responsible for determining the contract employee’s position sensitivity level in accordance with the USSS Office of Security guidelines and procedures for contractor facility access. The COR will provide documentation applicable to the sensitivity level as being either Non-Sensitive-Low Risk, Non-Sensitive-Moderate Risk, or Non-Sensitive- High Risk and submit the appropriate level of background investigation for each position.

The COR will also make the determination when contract employees require access to USSS controlled Information technology systems and USSS facilities unless otherwise stipulated within.

1.3.7.2 Secret Facility Clearance

The contractor shall possess and maintain a [Insert level of clearance] facility clearance from the Defense Counterintelligence and Security Agency (DCSA). The contractor’s employees, performing work in support of this contract shall have been granted a [Insert level of clearance] security clearance from the Defense Industrial Security Clearance Office. The DD 254 is provided as Attachment [Insert the attachment number].

1.3.7.3 Privacy Act

Personnel who have access to Privacy Information shall adhere to the Privacy Act, Title 5 of the U.S. Code, Section 552a and applicable agency rules and regulations.

1.3.7.4 Physical Security

The contractor shall be responsible for safeguarding all Government equipment, information and property provided for contractor use. At the close of each work period, Government facilities, equipment, and materials shall be secured.

1.3.7.5 Badge/Key Control

The contractor shall establish and implement methods of making sure all badges, keys, and/or key cards issued to the contractor by the Government are not lost or misplaced and are not used by unauthorized persons. No keys issued to the contractor by the Government shall be duplicated. The contractor shall develop procedures covering badge/key control that shall be included in the Quality Control Plan. Such procedures shall include turn-in of any issued keys by personnel who no longer require access to locked areas. The contractor shall immediately report any occurrences of lost badges, lost or duplicate keys/key cards to the CO.

In the event keys, are lost or duplicated, the Government can bill the contractor the total cost of re-keying or the replacement of the lock or locks. In the event a master key is lost or duplicated, all locks and keys for that system shall be replaced by the Government and the total cost deducted from the monthly payment due the contractor.

The contractor shall prohibit the use of Government issued badges, keys, and/or key cards by any persons other than the contractor’s employees. The contractor shall prohibit the opening of locked areas by contractor employees to permit entrance of persons other than contractor employees engaged in the performance of assigned work in those areas, or personnel authorized entrance by the CO.

1.3.7.6 Lock Combinations

The contractor shall establish and implement methods of ensuring that all lock combinations are not revealed to unauthorized persons. The contractor shall ensure that lock combinations are changed when personnel having access to the combinations no longer have a need to know such combinations. These procedures shall be included in the Contractor’s Quality Control Plan.

1.3.8 Post Award Conference/Periodic Progress Meetings

The contractor agrees to attend any post award conference convened by the contracting activity or contract administration office in accordance with Federal Acquisition Regulation Subpart 42.5. The CO, COR, and other Government personnel, as appropriate, may meet periodically with the contractor to review the contractor's performance. At these meetings the contracting officer will apprise the contractor of how the Government views the contractor's performance and the contractor will apprise the Government of problems, if any, being experienced. Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the Government.

1.3.9 Contracting Officer’s Representative (COR)

The COR will be identified by separate letter. The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: assure that the contractor performs the technical requirements of the contract/order: perform inspections necessary in connection with contract performance:

maintain written and oral communications with the contractor concerning technical aspects of the contract/order: issue written interpretations of technical requirements, including Government drawings, designs, specifications: monitor contractor's performance and notifies both the CO and contractor of any deficiencies; coordinate availability of GFP, and provide site entry of contractor personnel. A letter of appointment issued to the COR, a copy of which is sent to the contractor, states the responsibilities and limitations of the COR, especially with regard to changes in cost or price, estimates or changes in delivery dates. The COR is not authorized to change any of the terms and conditions of the resulting order.

1.3.10 Key Personnel

The following personnel are considered key personnel by the Government: [Contract Manager.] The contractor shall provide a contract manager who shall be responsible for the performance of the work. The name of this person and an alternate who shall act for the contractor when the manager is absent shall be designated in writing to the CO. The contract manager or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The contractor must at all times maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons. When hiring personnel, the contractor shall keep in mind that the stability and continuity of the workforce are essential.

1.3.10.1 Key Personnel Qualifications

Project Leader:

• Level of Education: minimum 4 year degree, preferably with focus on Project Management (BS or BA)

• Year of Experience: 5 years minimum with a focus in the recruitment and advertising/marketing fields.

Market Analyst:

• Level of Education: minimum 4 year degree, preferably with focus on marketing, business administration, statistics, economics or communications (BS or BA)

• Years of Experience: 3 years minimum with a focus in the recruitment and advertising/marketing fields; involving complex analysis and independent project management.

Marketing Coordinator:

• Level of Education: minimum 4 year degree, preferably with focus on marketing, communications, business administration, or public relations (BS or BA)

• Years of Experience: 3 years minimum in marketing coordination

1.3.11 Contractor Travel

Contractor will be required to travel CONUS and within the National Capital Region (NCR) during the performance of this contract to attend meetings, conferences, and training. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this PWS. Contractor will be authorized travel expenses consistent with FAR 31.205-46, the substantive provisions of the Federal Travel Regulation (FTR), and the limitation of funds specified in this contract. All travel requires Government approval/authorization and notification to the COR.

1.3.12 Other Direct Costs

To be identified in each Task Order.

1.3.13 Data Rights

The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the CO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.3.14 Organizational Conflict of Interest

Contractor and subcontractor personnel performing work under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent Organizational Conflict of Interests (OCI) as defined in FAR Subpart 9.5. The contractor shall notify the CO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the CO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the CO and in the event the CO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the CO may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.3.15 Phase In /Phase Out Period

To minimize any decreases in productivity and to prevent possible negative impacts on additional services, the contractor shall have personnel on board, during the thirty (30) day phase in/ phase out periods. During the phase in period, the contractor shall become familiar with performance requirements in order to commence full performance of services on the contract start date.

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1. CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this procurement refers to the prime contractor.

2.1.2. CONTRACTING OFFICER (C.O.). A person with authority to enter into, administer, and or terminate contracts/orders, and make related determinations and findings on behalf of the Government. Note: The only individual who can legally bind the Government.

2.1.3. CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the CO to administer the contract/order. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the contractor as long as that direction is within the scope of the contract/order, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract/order.

2.1.4. DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5. DELIVERABLE. Anything that can be physically delivered but may include non-manufactured items such as meeting minutes or reports.

2.1.6. KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract/order by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the people that are listed in the proposal.

2.1.7. PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8. QUALITY ASSURANCE (QA). The Government procedures to verify that services being performed by the contractor are performed according to acceptable standards.

2.1.9. QUALITY ASSURANCE SURVEILLANCE PLAN (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10. QUALITY CONTROL. All necessary measures taken by the contractor to assure that the quality of an end product or service shall meet contract/order requirements.

2.1.11. SUBCONTRACTOR. One that enters into a contract with a prime contractor.

The Government does not have privity of contract with the subcontractor.

2.1.12. WORK DAY. The number of hours per day the contractor provides services in accordance with the contract/order.

2.1.12. WORK WEEK. Monday through Friday, unless specified otherwise.

2.2. ACRONYMS:

CO Contracting Officer CONUS Continental United States (excludes Alaska and Hawaii) COR Contracting Officer Representative CPFF Cost Plus Fixed Fee FAR Federal Acquisition Regulation FFP Firm Fixed Price GFP Government Furnished Property HSAR Homeland Security Acquisition Regulation LH Labor Hour NCR National Capital Region NRAC National Recruitment Advertising Campaign OCI Organizational Conflict of Interest OCONUS Outside Continental United States (includes Alaska and Hawaii) ODC Other Direct Costs PIPO Phase In/Phase Out POC Point of Contact PM Program Manager PWS Performance Work Statement QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program RECDIV Recruitment Division TE Technical Exhibit T&M Time and Material TPOC Technical Point of Contact

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

(This section should identify those items such as property, information and/or services that will be provided for the contractor’s use (without cost to the contractor) to allow them to provide the required services, such as materials, facilities, training, etc. Examples provided below.)

3. GOVERNMENT FURNISHED ITEMS AND SERVICES:

The Government will provide access to existing documentation that will include system data, configuration diagrams, operational procedures, installation guides and practices, and other technical documentation or information in whatever existing form as soon as the contractor has been approved by the USSS Personnel Security Vetting Division (PSV) to receive such information. Documentation shall be provided at the Task Order level.

The Government will provide a telephone, a computer, and appropriate physical and cyber access privileges. The Government will provide physical access to applicable systems and sites to perform work necessary to complete activities required by this contract. At the conclusion of the contract, the contractor shall return all Government property at a USSS facility designated by the government project lead. Government property shall be returned in good condition and on the same day of separation. If Government property cannot be returned to a designated USSS facility on the same day of separation, contractor personnel must request and receive prior approval for an alternate return date from the government project lead or designee.

In accordance with the Homeland Security Acquisition Regulations - Contractor Employee Access § 3052.204-71, the Contractor shall have access only to those areas of DHS/USSS information resources explicitly stated in this contract or approved by the COR in writing as necessary for performance of the work under this contract. Any attempts by contractor personnel to gain access to any information resources not expressly authorized by the terms and conditions within this contract, or as approved in writing by the COR, are strictly prohibited. In the event of violation of this provision, DHS/USSS will take appropriate actions with regards to the contract and the individual(s) involved.

Contractor access to DHS/USSS networks from a remote location is a temporary privilege for mutual convenience while the Contractor performs business for DHS/USSS.

It is not a right, a guarantee of access, a condition of the contract, or government-furnished equipment (GFE).

Contractor access will be terminated for unauthorized use. The Contractor agrees to hold and save DHS/USSS harmless from any unauthorized use and agrees not to request additional time or money under the contract for any delays resulting from unauthorized use or access.

PART 4

DELIVERABLES SCHEDULE

Deliverable Frequency # of Copies Medium/Format Submit To Quality Control Plan

(QCP) (PWS 1.4.1)

Within 15 calendar days after contract award , a draft QCP shall be submitted to the Contracting Officer (CO) and the Contracting Officer Representative (COR) for review. The final QCP shall be submitted to the CO and COR within 5 business days after the CO and COR submit comments on the draft QCP

1 PDF CO and

COR

Post Award Conference/Periodic Progress Meetings

(PWS 1.4.8)

The contractor agrees to attend any post award conference convened by the contracting activity or contract administration office in accordance with Federal Acquisition Regulation Subpart 42.5.

The CO, COR, and other Government personnel, as appropriate, NA NA CO and

COR

may meet periodically with the contractor to review the contractor's performance.

PART 5

Performance Requirements Summary (PRS)

The contractor service requirements are summarized into performance objectives that relate directly to mission essential items. The performance threshold briefly describes the minimum acceptable levels of service required for each requirement. These thresholds are critical to mission success.

Performance Objective

(The Service required—usually a shall statement)

Performance Standard

Acceptable Quality Level (This is the maximum error rate. It could possibly be “Zero deviation from standard”)

Method of Surveillance

Customer Satisfaction

The contractor develops and executes advertising campaigns that appropriately pursue the USSS hiring goals and NRAC objectives.

Customer satisfaction would include:

Whether the contractor provides skilled personnel together with the supervisory, managerial and administrative services necessary to successfully meet the requirements as described in the PWS. Whether personnel assigned by the contractor to perform work on this contract are acceptable to the Government in terms of personal and professional conduct and technical knowledge.

Whether contractor maintains successful personnel interaction with REC and USSS representatives with timely, courteous, accurate and reliable information in performance of the duties as required. NOTE: Pre-and post-situation reports may be used by the Government for review by RECDIV/ASAIC and executive management to pinpoint and conflict of interests for the Government.

These reports may be supported by the applicant surveys, recruiting staff comments and written documents, and by the RECDIV/ASAIC and/or designated counterpart.

99% Quarterly customer satisfaction rate.

Based on COR monthly checklist, per task order (TO) customer surveys.

Both RECDIV staff and contractor will collaborate on methods to capture and improve recruiting efforts.

Each TO assessment shall be evaluated using a synergistic campaign perspective. The NRAC objectives will be weighted by the COR and RECDIV ASAIC on all TO for a total score (%). Weighted values on each objective are:

•Brand: 20% •Attract: 70% •Remember/Innovate: 10%

The COR will evaluate the contractor’s compliance with the Performance Work Statement (PWS). The COR will document reviews of the contractor’s performance and will provide the contractor with the opportunity to comment on any deficiency reports.

Strategy The contractor is required to provide strategies that keep pace with changing marketing opportunities and target audience(s) demographics ensuring USSS/RECDIV marketing campaigns are presented as defined and agreed upon PWS’s with RECDIV COR pre-approved verbiage.

No more than 3 reported deficiencies annually (fiscal year).

A deficiency is defined as a strategy requiring considerable improvements (greater than 50% rework on proposals for Task Orders) or the contractor’s performance does not meet expectations as defined in their strategy.

Based on quarterly RECDIV and Post recruitment event reports, and quarterly reviews.

[The COR will evaluate the contractor’s compliance with the Performance Work Statement (PWS). The COR will document reviews of the contractor’s performance and will provide the contractor with the opportunity to comment on any deficiency reports.

Responsiveness (The contractor is required to meet timeliness as described in the PWS and be responsive to recruiting challenges. Deliverables include but are not limited to:

Meeting deadlines for broadcast &/or written advertisement for each recruiting event.

- Accurately completing invoice requirements in a timely manner.

Providing accurate information & feedback to assigned USSS CORs &/or lead as requested.

(No more than 3 reported deficiencies annually (fiscal year).

A deficiency is defined as a failure to meet a scheduled event, scheduled either by the USSS RECDIV, contractual, or by the Service Provider.

Based on quarterly RECDIV and COR Post recruitment event reports, and quarterly reviews.

[The COR will evaluate the contractor’s compliance with the Performance Work Statement (PWS). The COR will document reviews of the contractor’s performance and will provide the contractor with the opportunity to comment on any deficiency reports.