Attch 5 Sample Task Order SOW.pdf
PDF 137 KB Posted
- Solicitation number
- 70US0926R70093666
About this file
This is a Statement of Work for a sample task order issued to the United States Secret Service for a national recruiting and advertising campaign to procure new applicants for Law Enforcement Officer positions. The period of performance is twelve months from task order issuance. The Office of Human Resources, Recruitment Division, requires comprehensive multi-media advertising services coordinated with in-house public affairs staff regarding all creative content, artwork, writing, and photography.
The contractor must deliver a national recruiting campaign utilizing four primary media channels: (1) Active Job Channels—maintaining presence on programmatic job advertising, search engine marketing, SEO-AI, Indeed, LinkedIn job slots, and geo-paid advertising to generate 41,250 or 52% of new Law Enforcement Officer applicants needed to achieve agency hiring goals; (2) Streaming Video—non-skippable video ads during episodic programming on Direct TV, Disney, Max, Peacock, Tubi, and similar platforms targeting individuals ages 20-39 and 364-days who are Law Enforcement Officials, Military, or Veterans in select states (TX, CA, FL, DC, VA, PA, MD, NC, NY, NJ, GA) with 84 million impressions desired in year one; (3) Streaming Audio—30-second radio spots on Pandora, Spotify, and comparable platforms with the same targeting criteria and 140 million impressions desired in year one; and (4) Pre-Roll—30-second skippable video ads on YouTube nationwide targeting the same demographic with 25 million impressions desired in year one. Additional deliverables include a 12-month marketing plan and monthly reports evaluating target audience opinions, media tracking metrics, creative performance, and communications research including qualitative and quantitative studies and surveys. States and media allocations may be adjusted based on tracked return on investment during the campaign.
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Other files
| File | Type | Posted |
|---|---|---|
| Combined Synopsis Solicitation 70US0926R70093666 Amend 2.pdf | ||
| Attch 4 Direct Labor Matrix Rev 1.xlsx | XLSX spreadsheet | |
| Solicitation 70US0926R70093666 Q and A.xlsx | XLSX spreadsheet | |
| Attch 1 PWS Rev 1.pdf | ||
| Attch 2 Provisons and Clauses Rev 1.pdf | ||
| Combined Synopsis Solicitation 70US0926R70093666 Amend 1.pdf | ||
| Combined Synopsis Solicitation 70US0926R70093666.pdf | ||
| Attch 1 NRAC Performance Work Statement.pdf | ||
| Attch 3 Past Performance Questionaire.doc | DOC document | |
| Attch 4 Direct Labor Matrix.xlsx | XLSX spreadsheet | |
| Attch 2 Provisons and Clauses.pdf |
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Text version
Statement of Work
Sample Task Order for
National Recruiting and Advertising Campaign
1. General Information
a. This task order is being issued to provide for the initial work required in order to procure new applicants for positions with the US Secret Service.
b. Background:
The Office of Human Resources (HUM), Recruitment Division (RECDIV), is responsible for the comprehensive recruiting efforts for the United States Secret Service (USSS). The USSS has an in-house public affairs staff that produces products such as, collateral sales materials (brochures, fact folders, posters, etc.), as well as authors public service broadcasting products for larger distribution including sales videos and custom radio and television public service announcements (PSAs) for local recruiters. Both of these tasks involve in-house writers, artists, photographers, broadcast technicians and announcers. The RECDIV works with the Communication and Media Relations staff to provide still photography for both in-house work as well as national advertisements prepared by USSS. The RECDIV coordinates with the in-house staff on various tasks, such as, but not limited to, artwork, writing and photography and will coordinate any and all verbiage contained in all recruiting advertisements.
c. The Period of Performance for this Task Order shall be twelve (12) months.
2. Deliverables
a. Utilize various media outlets to promote the US Secret Service Brand as follows:
1. ACTIVE JOB CHANNELS: Maintain robust presence within active job channels such as programmatic job advertising, search engine marketing, SEOAI, indeed, LinkedIn job slots, GEO paid advertising, to provide 41,250 or 52% of agency new LEO applicants in the next 12 months needed to achieve new hire goal.
2. STREAMING VIDEO: Non-skippable video ads, running during episodic programming (Direct TV, Disney, Max, Peacock, Tubi, and more) targeting individuals age 20- 39- and 364-days who are Law Enforcement Officials, Military, or Veterans. The ads will run in Select States (i.e. TX, CA, FL, DC, VA, PA, MD, NC, NY, NJ, GA) - states to be adjusted based on tracked ROI during campaign; initial states selected based on historic performance; 84 million impressions desired in the first year.
3. STREAMING AUDIO: 30 sec radio spots running on streaming audio platforms like Pandora, Spotify, and more. Targeting individuals age 20-39- and 364-days Law Enforcement Officials, Military, or Veterans, Select States (i.e. TX, CA, FL, DC, VA, PA, MD, NC, NY, NJ, GA) - states to be adjusted based on tracked ROI during campaign; initial states selected based on historic performance. 140 million impressions desired in the first year.
4. PRE-ROLL: :30 sec skippable video ads on YouTube. Targeting age 20- 39 and 364-days, LEO, Military, Vet; Nationwide. 25 million impressions desired in the first year.
b. Provide a marketing plan for the 12 months following issuance of the task order.
c. Provide monthly reports based on information received from research and the evaluation of target audience opinions and media tracking initiatives, and creative and communications research including qualitative and quantitative research studies and surveys
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