Louisiana Air National Guard Recruiter Advertising

The Louisiana Air National Guard's 159th Mission Support Contracting Squadron is seeking an advertising agency to develop and execute a comprehensive 6-month recruitment campaign targeting the New Orleans and surrounding parishes market through radio stations and digital platforms. The campaign aims to attract qualified individuals to fill critical roles and maintain operational readiness by reaching young adults, career changers, and their influencers across Southern Louisiana. Key objectives include effectively communicating LANG opportunities, associating the organization with trusted media outlets, tracking campaign performance through spot tracking and website analysis, and maximizing recruitment impact through integrated media platforms. The solicitation will be evaluated on a best value basis considering both price and the contractor's ability to meet specification requirements. The response deadline is August 27, 2025 at 11:00 AM CST, with the performance period running from October 1, 2025 to March 30, 2026.

This opportunity is designated as a total small business set-aside under NAICS code 541810 (Advertising Agencies) with a size standard of $25.5 million. No incumbent contractors or current service providers are identified in the solicitation documents. While specific budget ranges or award values are not disclosed, the government has confirmed that funds are currently available for this procurement. The contract spans a six-month performance period focused specifically on recruitment advertising services rather than tangible goods or quantities. All work will be performed in the New Orleans, Louisiana market area, with the campaign designed to reach audiences throughout the New Orleans broadcasting and listening area and surrounding Southern Louisiana parishes.