Statement of Objectives_W50S7Z25QL004.pdf
PDF 116 KB Posted
- Solicitation number
- W50S7Z26QL004
About this file
This Statement of Objectives (SOO) outlines an advertising services contract for the Louisiana Air National Guard (LANG) to support recruitment efforts in the New Orleans market. The primary purpose is to attract qualified individuals to fill critical roles and maintain operational readiness through a comprehensive recruitment campaign targeting young adults, career changers, and their influencers.
The campaign will run from October 1, 2025, to March 30, 2026, focusing on the New Orleans broadcasting and listening area. Key performance objectives include reaching a diverse audience across Southern Louisiana, effectively communicating LANG opportunities, associating the organization with trusted media outlets, tracking campaign performance through spot tracking and website analysis, strengthening community ties, and maximizing recruitment impact through an integrated media platform. The strategy emphasizes leveraging radio station networks and digital platforms to increase awareness and drive recruitment in a competitive job market.
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Other files
| File | Type | Posted |
|---|---|---|
| Provisions and Clauses_W50S7Z25QL004.pdf | ||
| Recruiter Advertsing Combo.pdf |
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Text version
STATEMENT OF OBJECTIVES (SOO)
FOR
Advertising Services
Purpose:
Attract qualified individuals to the Louisiana Air National Guard (LANG) to fill critical roles and maintain its operational readiness.
Scope or Mission:
The recruitment campaign should offer a strategic and effective solution to address the Louisiana Air National Guard's recruitment needs. By leveraging extensive reach, diverse platforms, and community engagement. This campaign should significantly increase awareness of LANG opportunities and drive recruitment efforts in the New Orleans market.
Period and Place of Performance:
1 Oct 2025 – 30 Mar 2026; New Orleans, LA broadcasting and listening area
Background:
There is a need to effectively communicate the benefits and opportunities offered by the LANG to the target demographic and their influences within the Southern Louisiana community by way of a comprehensive recruitment campaign for the LANG in the New Orleans and surrounding parishes market. Reaching potential recruits in a competitive job market requires a multi-faceted approach that goes beyond traditional recruitment methods. Through leveraging extensive reach and influence of radio stations networks and digital platforms, the campaign should increase awareness of LANG opportunities among young adults, career changers, and their influencers (parents, grandparents, teachers, siblings), ultimately driving recruitment and strengthening the LANG's presence in the community.
Performance objectives:
• Reach a large and diverse audience across Southern Louisiana.
• Effectively communicate with the desired demographic and their influencers.
• Associate the LANG with trusted and respected media outlets.
• Track campaign performance through spot tracking, website traffic analysis, and recruitment data.
• Strengthen the LANG's ties to the local community.
• Maximize recruitment impact through a strategic investment in integrated media platform.
Operating constraints:
N/A
File details come from the government source that posted it. Updated .