Louisiana Air National Guard Recruiter Advertising
Closed Pre-Solicitation Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- F8J0CC5210A001
- Agency
-
Louisiana National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Belle Chasse, Louisiana, United States
- Points of contact
-
- Kirshell LaCroix 159msg.msc.solicitations@us.af.mil
- Kirshell LaCroix 59.fw.fal.msc.contracting@us.af.mil
Notice details come from SAM.gov. Updated .
About this opportunity
The Louisiana Air National Guard (LAANG) is seeking to procure a comprehensive 6-month advertising recruitment campaign targeting the New Orleans and surrounding parishes market through radio stations and other digital platforms. The contracting agency is the Department of the Army Louisiana Army National Guard, which aims to reach young adults aged 17-24 in a competitive job market through a multi-faceted approach that extends beyond traditional recruitment methods. The campaign's primary objectives include increasing awareness of LAANG opportunities, attracting qualified individuals to fill critical roles, maintaining operational readiness, and strengthening the LAANG's presence in the community. This procurement falls under NAICS code 541810 (Advertising Agencies) and PSC code R701 (Support-Management: Advertising). The pre-solicitation notice was posted on August 12, 2025, with a due date of August 18, 2025, providing potential contractors with a six-day response window.
This opportunity does not utilize any set-aside designations, making it open to all qualified contractors regardless of size or socioeconomic status. No incumbent contractors or current service providers are identified in the pre-solicitation notice. The contract duration is specified as 6 months, though no award values or budget ranges are disclosed at this stage of the procurement process. The campaign will focus on the specific geographic market of New Orleans and surrounding parishes, targeting a narrow demographic range of individuals between 17 and 24 years old. The multi-platform approach will encompass both traditional radio advertising and modern digital platforms to maximize reach and effectiveness in the recruitment effort.
Notice text
The Louisiana Air National Guard (LAANG) seeks to procure a 6-month advertising recruitement campaign in the New Orleans and surrounding parishes market via radio stations and other digital platforms. Reaching potential recruits in a competitive job market requires a multi-faceted approach that goes beyond traditional recruitment methods. As such, the goal is to reach the desired target demographic (young adults, 17-24 years old) and achieve significant recruitment results by attracting qualified individuals to fill critical roles and maintain operational readiness. The campaign should increase awareness of LAANG opportunities, ultimately driving recruitment and strengthening the LAANG's presence in the community.
Notice history
| Notice | Type | Posted |
|---|---|---|
| Louisiana Air National Guard Recruiter Advertising | Award Notice | |
| Louisiana Air National Guard Recruiter Advertising | Solicitation | |
| This notice | Pre-Solicitation |
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