History and Practice of Public Diplomacy: Development and Delivery of Introductory Module

Development and Delivery:

"The History and Practice of Public Diplomacy" 
Introductory Module 

Background:
PY100 forms the core of public diplomacy training and establishes a foundation on which to build specialization and expertise in public diplomacy tradecraft. The course is designed to provide participants with an understanding of public diplomacy as an instrument of U.S. foreign policy and an introduction to the tools, resources, knowledge and skills required for creating and implementing successful Public Diplomacy strategies overseas. It addresses the development of public diplomacy at the Department of State, provides an overview of selected topics in U.S. society, history and culture that will enable officers to effectively represent U.S. interests abroad, and describes the various public diplomacy tools that can be employed in missions to promote national interests and fulfill mission and Public Diplomacy goals.

In order to give the students an outside unbiased perspective on Public Diplomacy, on day 1 of each PY100 course session, the students are provided a 4-hour introduction to the history and practice of Public Diplomacy by a leading outside academic authority. FSI/SPAS/PD is therefore seeking quotes from an outside academic authority (referred to as "contractor" hereon) to design and lead the 4-hour module and present it to the class at FSI.