Digital Market for MD ARNG Recruiting and Retention Battalion (RRB)

The Maryland Army National Guard Recruiting and Retention Battalion is seeking comprehensive digital marketing services to enhance recruiting efforts, optimize digital outreach, and improve brand visibility. The procurement encompasses account management, training and consulting for recruiters, market research and analytics, marketing strategy support, local search engine optimization for 32 recruiting locations, and recruiter support tools including custom landing pages, digital business cards, and QR codes. Key deliverables include two in-person training conferences, four online training sessions, monthly consulting, quarterly Geographic Information System studies, and custom recruiting maps. Evaluation will prioritize price and digital marketing capabilities as outlined in the Statement of Work, with the government seeking to award a single purchase order to the most advantageous, responsible offeror. Questions regarding the solicitation must be submitted to Cory Silfies by August 26, 2025, at 4:00 PM EST, with quotes due September 3, 2025, at 5:00 PM.

This procurement is designated as a Total Small Business set-aside, with the solicitation document also indicating a Women-Owned Small Business classification and a size standard of $25.5 million under NAICS code 541810. The previous incumbent contractor was Bluf Agency LLC, with the most recent award valued at $149,490.00. The contract period spans 12 months from September 15, 2025, to September 14, 2026, structured as a firm fixed-price arrangement with quarterly invoicing. Services will be performed primarily in Baltimore, Maryland, focusing on supporting recruiting efforts across Maryland counties including Anne Arundel, Baltimore, Carroll, Harford, Howard, and Queen Anne's. All offerors must maintain current registration in the System for Award Management (SAM) and submit comprehensive quotes not exceeding 10 pages that remain valid until September 30, 2025.