RRB Digital Marketing Questions and Answers (s).docx
DOCX document 18 KB Posted
- Solicitation number
- W912K625QA013
About this file
This document is a Questions and Answers (Q&A) file for a Digital Marketing contract with the Maryland Army National Guard (MDARNG) Recruiting and Retention Battalion (RRB). The Q&A reveals key details about the procurement, including expected outcomes of digital marketing training to enable Recruiting NCOs to develop organic leads and manage social media campaigns. The contract involves both paid social media ads and search media optimization, with the previous incumbent being Bluf Agency LLC.
The solicitation seeks a comprehensive marketing program to enhance recruiting efforts, optimize digital outreach, and improve brand visibility. The contract period is 1 year, with services including account management, training, consulting, market research, marketing strategy support, local SEO, and recruiter support tools. The most recent award value was $149,490.00, and evaluation priorities will focus on price and digital marketing capabilities as outlined in the Statement of Work. Potential vendors must be registered in the System for Award Management (SAM) and can submit questions to Cory Silfies until August 26, 2025, at 4:00 PM EST.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| Q and A Set 3 RRB.docx | DOCX document | |
| Q and A Set 2 RRB.docx | DOCX document | |
| Solicitation Amendment W912K625QA0130001 SF 30.pdf | ||
| Statement of Work (SOW) -RRB Digital Marketing.pdf | ||
| Solicitation - W912K625QA013.pdf | ||
| Wage Determinations.pdf |
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RRB Digital Marketing Q&A
1. What are the expected outcomes of the trainings?
The expected outcomes of Digital Marketing (DM) training from this contract would be to enable Recruiting NCOs, and RRB leaders with a full-spectrum understanding of digital marketing strategies, market, and important pitfalls to avoid. This will in the long-term position the MDARNG RRB to defeat its peers in other service components and neighbor states.
2. Is there an anticipated overall budget?
Yes
3. Do you have a media spend budget for marketing materials?
Yes
4. How does the focus of the trainings on marketing material differ from the digital marketing that the selected agency will be handling?
The digital marketing training will enable Recruiting NCOs to manage individual and team social media / digital marketing campaigns that foster organic leads development independent of the digital marketing contract.
5. Are you looking for paid social campaigns, or just search media?
Both (Social media ads and search media optimization)
6. Is there existing creative available to pull from for designing marketing materials?
Yes
7. Previous Incumbent – Could you share the name of the previous contract holder for this requirement?
Bluf Agency LLC
8. Maximum Budget – Is there a maximum budget or funding ceiling allocated for this procurement?
Cannot provide specific budgeting information
9. Historical Volume Data – If available, could you provide any historical workload metrics (e.g., number of campaigns run, ad spend range, or volume of creative assets produced)?
N/A
10. Performance Reports – Are any past performance evaluations (e.g., CPARS) for the incumbent available for review?
N/A
11. Past Award Value – What was the total value of the most recent award (including all options, if applicable)?
$149,490.00
12. Evaluation Priorities – While Section M outlines evaluation factors, could you clarify whether the Government places greater emphasis on past performance in recruitment-focused campaigns or overall digital marketing capabilities?
Price and what the Government has established within the SOW Section 4 (Digital Marketing Capabilities).
File details come from the government source that posted it. Updated .