Q and A Set 3 RRB.docx
DOCX document 39 KB Posted
- Solicitation number
- W912K625QA013
About this file
This document is a Questions and Answers (Q&A) set for a Maryland Army National Guard (MDARNG) Recruiting and Retention Battalion (RRB) digital marketing solicitation. The Q&A covers key details about a comprehensive marketing program aimed at enhancing recruiting efforts through digital outreach, with a one-year performance period. Specific services include account management, training, market research, marketing strategy support, local SEO, and recruiter support tools.
Notable details from the Q&A include requirements for the contractor to provide ESRI mapping licenses, create standalone micro-sites, develop 8-hour training blocks and 60-minute training modules, and produce custom landing pages. The government will provide email addresses and contact information, expect advance approval of training materials, and prefer Microsoft Teams for online training. The contract will fully obligate funding at award, focuses on generating recruiter leads that convert to enlistments, and will involve both government and contractor printing. The contractor can develop custom recruiting tools and will need Battalion Commander approval for video and photography content.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| Q and A Set 2 RRB.docx | DOCX document | |
| RRB Digital Marketing Questions and Answers (s).docx | DOCX document | |
| Solicitation Amendment W912K625QA0130001 SF 30.pdf | ||
| Wage Determinations.pdf | ||
| Solicitation - W912K625QA013.pdf | ||
| Statement of Work (SOW) -RRB Digital Marketing.pdf |
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Text version
Maryland Army National Guard Recruiting and Retention Battalion (RRB)
Q
| RFP Doc |
| Pg/Section |
| Questions/Comments |
| 1 |
| SOW |
| Pg 2 / 4.3.3 |
| Q: The SOW specifies “high-resolution custom maps” and “GIS analytic studies”. Can the Government clarify whether ESRI licenses will be Government-furnished, or if the contractor must provide/purchase these tools? |
A: The contractor must provide/ purchase these tools.
| 2 |
| SOW |
| Pg 3 / 4.6.3 |
| Q: Will the landing pages require integration with existing ARNG systems (e.g., GoArmy.com, Guard recruitment systems), or are they standalone micro-sites? |
A: These will be stand-alone micro sites.
| 3 |
| SOW |
| Pg 3 / 4.6.2 |
| Q: Are there requirements for specific DAM software or security features (FedRAMP, CAC-accessible, etc.)? |
A: There are no requirements.
| 4 |
| SOW |
| Pg 4 / 8 |
| Q: If one exists, can the Government provide details on current data sources, APIs, or systems it integrates with? If new, are there preferred technologies? |
A: We would like new technologies and there is no preference.
| 5 |
| SOW |
| Pg 4 / 8 |
| Q: Will the vendor receive direct access to MDARNG recruiting production data (mentioned in Section 8.1.1 of SOW)? If so, under what security protocols? |
A: No.
| 7 |
| SOW |
| General |
| Q: Beyond confirming access to an email platform, are there restrictions (e.g., DoD365, GovDelivery, or MilSuite systems) on what platforms may be used for outreach? |
A: We are looking for the vendor to provide us with platforms.
| 8 |
| SOW |
| Pg 2 / 4.2 |
| Q: Will the Government require advance approval of training materials/modules before delivery? |
A. Yes.
| 9 |
| SOW |
| Pg 2 / 4.2 |
| Q: Approximately how many recruiters and leaders are expected to attend the in-person and online trainings? |
A: Roughly 60-80 personnel.
| 10 |
| SOW |
| Pg 2 / 4.2 |
| Q: For online training, does the Government have a preferred platform (e.g., MS Teams, ZoomGov), or must the contractor provide the hosting? |
A: MS Teams is preferred.
| 11 |
| SOW |
| Pg 3 / 5.3 |
| Q: Can the Government provide a copy of the referenced QASP to ensure proposals align with monitoring expectations? |
A: We will provide a copy once the vendor is chosen.
| 12 |
| SOW |
| General |
| Q: Are there specific performance metrics or outcomes from the incumbent contract that the Government considered successful and wants to see continued or improved? |
A: Recruiter leads that turn into enlistments.
| 13 |
| Solicitation |
| General |
| Q: Given the SCA Wage Determination, will the Government confirm acceptable mappings for key roles (e.g., Marketing Analyst, Media Specialist, Technical Writer)? |
A: N/A.
| 14 |
| SOW |
| Pg 4 / 7.0 |
| Q: Are there specific DoD/ARNG cybersecurity compliance frameworks required (e.g., NIST SP 800-171, CMMC Level 2)? |
| 15 |
| Solicitation |
| General |
| Q: Without disclosing exact ceiling, can the Government indicate whether funding is fully obligated at award, or incrementally funded? |
A: Funding is fully obligated at award.
| 16 |
| Solicitation |
| Evaluation |
| Q: Beyond “Price and SOW Section 4”, can the Government clarify how much weight will be placed on recruiting-specific past performance versus commercial/private sector digital marketing past performance? |
A: We will put a lot of weight on this.
| 17 |
| Q&A |
| Q5 |
| Q: Q&A’s were released yesterday, 8/25. The answer to Q. 5 stated “[paid] social media ads…”? What is your anticipated budget for paid social advertising? |
A: The budget for social media advertising will vary.
| 18 |
| Q&A |
| Q11 |
| Q: Q.11 stated past award value of $149,490.00. Is the scope of this contract – period of performance, deliverables – similar to the referenced “past award value”? |
A: Yes.
| 19 |
| SOW |
| Pg 2 / 4.1.2. |
| Q: What KPIs are and/or have been used? |
A: N/a.
| 20 |
| SOW |
| Pg 2 / 4.1.4. |
| Q: Does this dashboard currently exist? If yes, what technology/ platform is used for it? |
A: N/A.
| 21 |
| SOW |
| Pg 2 / 4.2.1 |
| Q: How many hours is this training? |
A: 8-hour training blocks.
| 22 |
| SOW |
| Pg 2 / 4.2.4. |
| Q: What is the anticipated duration of these modules in minutes or hours? |
A: 60-minute modules.
| 23 |
| SOW |
| Pg 2 / 4.3.2. |
| Q: RE: Do these maps currently exist or will the vendor have access to these maps; or is it the government’s intent that the vendor will build esri maps to support this program? |
A: The vendor will build esri maps to support our mission.
| 24 |
| SOW |
| Pg 2 / 4.4.1 |
| Q: Does an existing marketing plan exist or would this be created as new? |
A: We have one but we would be interested in one being created.
| 25 |
| SOW |
| Pg 3 / 4.5.4. |
| Q: Does ARNG have access to an email platform? If so, which one? Also are we correct to assume that email addresses and SMS numbers would be provided to us? |
A: Yes, we will provide you with that information.
| 26 |
| SOW |
| Pg 2 / 4.3.3 |
| Q: RE: 4.6.3. Are we correct to assume that these custom landing pages would be only one page each? |
A: Yes.
| 27 |
| SOW |
| General |
| Q: Have studies been conducted on the recruiting population that the ARNG has access to and would those be provided? |
A: We do not have information from previous studies.
| 28 |
| Solicitation |
| General |
| Q: Is this program to augment existing staff or to backfill vacancies? |
A: Augment existing staff.
| 29 |
| SOW |
| Pg 3 / 4.6.1 |
| Q: Is the contractor responsible for printing costs or will printing be completed by GPO? |
A: There will be a combination of both.
| 30 |
| SOW |
| Pg 3 / 6.1 |
| Q: For the 2 in-person training conferences, can the government confirm those are 1-day events? |
A: Yes, one day events.
| 31 |
| SOW |
| Pg 2 / 4.1.3 |
| Q: Is there a template or previous report we are using as a reference point? |
| 32 |
| SOW |
| Section 1.1 |
| Q: Is there another website that the Recruiters in Maryland use other than the primary Army National Guard website? |
A: No.
| 33 |
| SOW |
| Section 1.4.6 |
| Q: Our partners at Fastport developed a highly effective recruiting tool that has been used by the Air Force with great success. Can we include a customized version of this product for MD ARNG in our proposal? |
A: Yes.
| 34 |
| SOW |
| Section 4.5.1 |
| Q: Are we able to shoot video and still photography at each of these centers? And can we do on camera interviews with Recruiting staff and active members of the MD ARNG? Our proposal includes 24 days of planned production during the contract period. |
A: Yes, we would have our Battalion Commander confirm the content prior to release.
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