W912TF22Q0013_Qusetions and Answers 2 MAR 2022.pdf

W912TF22Q0013- NHARNG MEDIA SERVICES

Q & A

2 MAR 2022

Q1: Our understanding is that amongst the CLINS 2,3,4, you are seeking to generate 1,000,000 impressions for each, with specific breakouts per venue on CLIN 4 (Social media). However, in the past

Q&A, you make a statement that for CLINS 2 & 3, the 1,000,000 impressions are a total covering both.

Sharing the impressions over 2 different and distinct options (CLIN 2 & 3) makes it extremely difficult to price as these are options, which can be taken together or individually.

Can you please clarify as to the above so that there can be consistency in bidding and expectations.

A: The following is a breakout by CLIN of the impressions required:

CLIN Para Description No. Impressions for the entire CLIN

0002 5.2 Website Development & Management 1,000,000

0003 5.3 Targeted Advertising on Streaming Svcs 1,000,000

0004 5.4 Social Media

a. Facebook: 400,000 1,100,000

b. Instagram: 600,000

c. Snap Chat: 100,000

On 24 February, the Government responded to an industry question on what we hoped the outcome of CLINS 0002 & CLINS 0003 where the Government explained we are looking for the contractor to help us maintain our website (and put impressions on it) and provide targeted advertising on streaming services (and put impressions there also). We stated “NHARNG is looking for 1,000,000 impressions each across these venues.” Nothing in this response should be interpreted to mean that we intend to combine the number of impressions for both CLINS.

For clarity, the Government does not intend to share the impressions over 2 different options and we anticipate that that these will be separate on the quotes.

Yesterday, on 1 March 22, we issued an amendment to update paragraph 5.4 of PWS so the math works out for the number for the amount of impressions being requested. This amendment impacts CLIN 0004 (para 5.4 of the PWS) only.