W912TF22Q0013_Amendment 3 Changes.pdf

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NH Army National Guard Media Services
Solicitation number
W912TF22Q0013
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W912TF22Q0013- Media Services

Amendment 3 Changes

1. Para 5.4 of the PWS is hereby changed:

FROM:

5.4 Social Media Support: NHARNG recruiting efforts must remain visible across various social media platforms such Facebook, Instagram, and Snap Chat. The contractor shall be required to review NHARNG’s social medial postings and advise on their content and the frequency of each posting. The contractor shall also assist NHARNG in the development and refinement of its social media strategy in regard to posting content, imaging, timing, and demographic targeting. The contractor shall also draft and create targeted advertisements and postings based on NHARNG input and upon request. In addition the contractor must provide 1,000,000 impressions as follows:

400,000 impressions on Facebook; 600,000 impressions on Instagram; and 100,000 impressions on Snap Chat throughout the performance period.

Finally, the contractor shall provide metrics to evaluate the effectiveness of NHARNG’s social media strategy via a dashboard or other method of routine reporting.

TO:

5.4 Social Media Support: NHARNG recruiting efforts must remain visible across various social media platforms such Facebook, Instagram, and Snap Chat. The contractor shall be required to review NHARNG’s social medial postings and advise on their content and the frequency of each posting. The contractor shall also assist NHARNG in the development and refinement of its social media strategy in regard to posting content, imaging, timing, and demographic targeting. The contractor shall also draft and create targeted advertisements and postings based on NHARNG input and upon request. In addition the contractor must provide 1,100,000 impressions as follows:

400,000 impressions on Facebook; 600,000 impressions on Instagram; and 100,000 impressions on Snap Chat throughout the performance period.

Finally, the contractor shall provide metrics to evaluate the effectiveness of NHARNG’s social media strategy via a dashboard or other method of routine reporting.

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