W912TF22Q0013 Amendment 2 Changes.pdf

W912TF22Q0013- AMENDMENT #2

Media Services

1. The response date is hereby changed

FROM:

28 February 2022 at 4:00 PM EST

TO:

3 March 2022 at 4:00 PM EST

2. Para 5.3 of the performance work statement is changed:

FROM:

5.3 Targeted Advertising on Digital Streaming Services: NHARNG seeks to maintain a robust presence on digital streaming services such as Hulu, Netflix, Amazon Prime, and Apple +, etc. Consequently, the contractor shall provide one million (1,000,000) impressions across these venues during the performance period. The contractor must also have the ability to purchase digital advertising segments on these venues. Digital advertising efforts must be optimized to ensure the greatest visibility during prime viewing hours. The Contractor shall also incorporate metrics to analyze viewing behavior, geo tagging, targeting, and cost per impression so NHARNG can evaluate the ROI of its digital streaming marketing campaign.

TO:

5.3 Targeted Advertising on Digital Streaming Services: NHARNG seeks to maintain a robust presence on digital streaming services such as Hulu, Apple +, or any other platform the contractor recommends provided NHARNG reaches its targeted audience. The contractor shall provide one million (1,000,000) impressions across these venues during the performance period. The contractor must also have the ability to purchase digital advertising segments on these venues. Digital advertising efforts must be optimized to ensure the greatest visibility during prime viewing hours. The Contractor shall also incorporate metrics to analyze viewing behavior, geo tagging, targeting, and cost per impression so NHARNG can evaluate the ROI of its digital streaming marketing campaign.