W912TF22Q0013 _Questions and Anwers 24 FEB 22.docx

W912TF22Q0013

Questions & Answers

24 FEB 2022

Q1: What is your current website url?

A1: NHARNG’s URL is Nharmyguardrecruiting.com

Q2: What is the desired outcome for the advertising in CLIN 0002 & 0003?

A2. Please see PWS for a complete description of the desired outcome for these CLINS. IAW Para 5.2 (CLIN 0002) NHARNG is looking for the contractor to ensure that our online content is findable using multiple search engines when potential recruits search for NHARNG recruiting online. NHARNG is also looking for the contractor to ensure that the site functions as designed. IAW para 5.3 (CLIN 0003), NHARNG is seeking digital advertising on streaming services. As part of this, NHARNG requires 1,000,000 impressions each across these venues. Interested parties are also reminded that CLINS 0002 and 0003 are options are will only be exercised if doing so is determined to be within the best interest of the Government.

Q3: How do you prefer to see proof-of-performance? Any attribution metrics? How often?

A3: Please see Technical Exhibit #1, Performance Requirements Summary, for a description as to how performance will be measured across the contract.

Q4: To be clear, you want a total of 2 or 3 million ads (1 million each for 5.2, 5.3 & 5.4)?

A4: NHARNG requests 1 million adds on each location as described in paragraphs 5.2, 5.3, and 5.4 of the PWS.

Q5: For 5.2 Website Development & Management, what are the total # pages of content to be updated? How frequently?

A5: NHARNG has 73 pages of online content. NHARNG expects the contractor to update five pages per month.

Q6: Contractor is required to partner with Zip Recruiter, Indeed, Simply Hired, and GlassDoor in such a way that NHARNG maintains a strong presence on job recruitment sites. Is this through paid advertising or posting content? How frequently?

A6: Content should be posted in paid advertisings as well as posted content. The frequency of unpaid postings should be no less that once a week.

Q7: Do you prefer to see a breakdown of the costs for the website development, website management and 1 million ads?

A7: Although potential offerors are not required to provide pricing detail beyond that specified on the pricing sheet, they are free to provide an additional breakout if they want. The additional detail is desirable and encouraged.

Q8: Do you have existing banner ad creative or do you need the contractor to provide?

A8: NHARNG has all banner creatives and there is no need for contractor to supply them.

Q9: For 5.3 Digital Streaming Ads, do you have existing ad creatives (video and what length)?

A9: NHARNG has 3 videos for use. See the links below:

https://www.youtube.com/watch?v=8eUONuPfF3k https://www.youtube.com/watch?v=897DCZUtAlI https://www.youtube.com/watch?v=J67PcKwvHBk&list=PLBMP1mGfH08rO1k81p2aP-mEJ-5oBTsYO&index=3

Q10: For 5.4 Social Media Support, are the impressions to be purchased ads?

A10: Yes, the impression are to be purchased ads for the Social Media support as described in paragraph 5.4 of the PWS.

Q11. If not, is the Contractor responsible for posting content until those thresholds are met for each platform?

A11: Not applicable as the impressions are to be purchased ads as described in the response to question #10

Q12: Item 5.2 states that the contractor must provide NHARNG with the means to assess ROI on its digital advertising strategy – what is considered the “investment” here? Is it the website plus the cost of advertising? Or just the cost of advertising to provide 1 million impressions to the website?

A12: NHARNG’s intent is for the contractor to help develop a method to evaluate the effectiveness of the advertising money spent on website development.

Q13: In item 5.3 & 5.4, in order to most effectively advertise on these streaming services, we should run 30 sec video commercials. Is this commercial something that the contractor will? Or NHARNG provide?

A13: NHARNG will provide the content as described in the response to question #9

Q14: With regard to the Scope related to Targeted Advertising on Digital Streaming Services, we would like to inform that Amazon Prime and Netflix do not support any advertising on their platforms. We request you to exclude these platforms.

We would request you to consider other platforms that meet your goals and impressions required. Please confirm we can offer other platforms other than those listed in the Scope which would give the maximum reach.

A14: NHARNG does not have a preference for any particular platform provide that NHARNG reaches its targeted demographic. NHARNG welcomes contractor input in regards to other platform.

Q15: Please confirm if you would be providing the content for digital streaming services?

A15: NHARNG will provide the content for the digital streaming service.

Q16: Does “YouTube” count as a streaming services

A16: NHARNG will accept YouTube as a streaming service

Q17: One question that arose is whether there is the expectation that staff will have to be on location in NH (Section 1.4.1). It's unclear due to the telework clause. Could you kindly clarify?

A17: The contractor is allowed to telework or work remotely. There is no need to have staff on location in NH.