Prime Minimum Qualifications.pdf
PDF 108 KB Posted
- Solicitation number
- BPM043000
- Issued by
- Maryland
About this file
This document is an addendum to the FAMLI Full-Service Communications and Marketing Services contract opportunity issued by the state of Maryland. The addendum provides clarification on the prime minimum qualifications, stating that the experience requirements apply to the vendor bidding as the prime contractor, as they will be the contract holder. The prime must have experience developing and executing advertising campaigns for statewide or large-scale awareness initiatives, as well as experience designing websites for WordPress or SharePoint content management systems. Offerors must provide three reference letters from the past five years to demonstrate this experience.
The FAMLI program needs a strong brand identity to raise awareness among Maryland workers and employers, especially ahead of the initial compliance deadlines in July 2025 and benefits launch in July 2026. The branding and marketing efforts will need to speak to a diverse set of stakeholders and evolve over time to accommodate changes in program design and processes. The state will be contracting with the prime, who is expected to partner with a certified Maryland Minority Business Enterprise (MBE) or Veteran-Owned Small Business Enterprise (VSBE) subcontractor.
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Text version
FAMLI Full-Service Communications and Marketing Services
Addendum 6
LABOR-FY2024-07
eMMA BPM # BPM043000
Additional Questions
April 23, 2024
Prime's Minimum Qualifications
Question: Can an owner or principal of a firm that is bidding as a Prime use their prior experience to cover the minimum qualifications even if that experience was gained prior to joining their current firm?
Response: Section 1.1 – Offer Minimum Qualifications states:
1.1.1 The Offeror shall have experience developing and executing advertising campaigns (print, radio, television, outdoor, mobile, social/digital, etc.) as part of statewide or otherwise large-scale awareness initiatives.
1.1.2 The Offeror shall have experience designing websites for either the WordPress or SharePoint web content management systems.
Requirement: As proof, the Offeror shall provide with its Proposal three (3) reference letters from the past five (5) years that attest to the Offeror’s experience. All reference letters must be on the company letterhead and include the date of services and nature of the project.
The state will be contracting with the Prime, who is expected to partner with a subcontractor that is a certified Maryland MBE/VSBE. The minimum qualifications apply to the vendor bidding as the prime, because they will be the contract holder.
The minimum qualifications is clear that the “Offeror shall have experience developing and executing advertising (print, radio, television, outdoor, mobile, social/digital, etc.) as part of statewide or otherwise large-scale awareness initiatives.
File details come from the government source that posted it. Updated .