Cover Page - Addendum 1.pdf

This document is Addendum 1 to the Request for Proposals (RFP) for FAMLI Full-Service Communications and Marketing Services in the state of Maryland. The addendum contains a summary of the pre-proposal conference, including the names of vendors that attended and the questions and answers provided. It also includes the Maryland Accessibility Guidelines for Nonvisual Access. The RFP seeks a vendor to provide a strong brand identity for the FAMLI system, which is a new program that will undergo exponential growth as it is implemented across the state. The brand and marketing strategies will need to address a diverse set of stakeholders, including workers and employers, and evolve over time to support compliance, awareness, and benefit applications. The branding and marketing needs will fluctuate, with the highest activity expected ahead of the initial compliance deadline in July 2025 and the benefits launch in July 2026.

The RFP does not provide specific details on pricing terms, set asides, incumbents, funding requirements and sources, or other financial information. Interested vendors will need to respond to the RFP and attend any required pre-proposal conferences to obtain more details about the contract opportunity.