14. N6426725Q5042 Industry Q and A.pdf
PDF 74 KB Posted
- Solicitation number
- N6426725Q5042
About this file
This document is a Questions and Answers (Q&A) file for a NAVSEA (Naval Sea Systems Command) solicitation (N6426725Q5042) for media buying services related to enterprise recruiting marketing and advertising. Key details include:
The Q&A addresses critical solicitation aspects such as budgeting, proposal submission, and contract expectations. NAVSEA clarifies there is no page limit for submissions, no specific template required, and responses should be in PDF or MS Word format submitted electronically. The solicitation seeks quotes for two primary Contract Line Items (CLINs): "Marketing and communications plan including paid media" and "Labor". NAVSEA emphasizes that they are currently seeking a quote to prepare a marketing and communications plan, not the full plan itself, and that the Fall 2024 pilot program should not be used as a direct reference point for future efforts, as scope and approach are expected to differ. Additionally, this is their first effort in this space, and they worked with a new contractor for the pilot program rather than an incumbent vendor.
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Other files
| File | Type | Posted |
|---|---|---|
| Amendment 002.pdf | ||
| Amendment 0001 - Media Buy.pdf | ||
| A003 DID_DI-MISC-81369.pdf | ||
| Combined Synopsis-Solicitation N6426725Q5042.pdf | ||
| A002 DID_DI-MISC-81311A.pdf | ||
| CDRL A002.pdf | ||
| A001 DID_DI-MISC-81310A.pdf | ||
| CDRL A004.pdf | ||
| A004 DID_DI-MGMT-80368A.pdf | ||
| Wage Determination 2015-4281.pdf | ||
| CDRL A001.pdf | ||
| CDRL A003.pdf |
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Text version
N6426725Q5042 – INDUSTRY QUESTIONS AND ANSWERS
1. Does NAVSEA have a paid media budget for this initiative?
Cannot provide specific budgeting information. Please ensure your quote includes all necessary labor and media buy costs in the final pricing.
2. Does NAVSEA have a total media budget for this initiative?
Cannot provide specific budgeting information. Please ensure your quote includes all necessary labor and media buy costs in the final pricing.
3. The RFQ mentions a pilot program in the Fall of 2024. Can you please provide average monthly media budgets for that program?
We cannot provide specific budgeting information. Please note that this year’s e ort will di er from the Fall 2024 pilot program in scope and approach.
4. Is NAVSEA looking to replicate the pilot program monthly budgets in 2025 and beyond?
No, NAVSEA is not looking to replicate the monthly budgets from the pilot program.
Future e orts are expected to di er in scope and scale.
5. Is NAVSEA looking to replicate the pilot program monthly tactics in 2025 and beyond? If so, can you please confirm all tactics used in the 2024 pilot program?
No, NAVSEA is not looking to replicate the same tactics from the pilot program.
6. Did NAVSEA work with an incumbent media vendor on the pilot program?
No, the pilot program marked NAVSEA’s first e ort in this space and was carried out with a new contractor rather than an incumbent vendor.
7. Is there a page limit to the o eror’s submittal?
There is no page limit.
8. Is there a template that must be used with our submittal?
There is no template but all responses shall be submitted electronically, PDF or MS Word format, as stated in the SAM.gov posting.
9. To confirm, there are only two CLINs for which pricing is needed; “Marketing and communications plan including paid media” and “Labor” as described in Section C, correct?
These are the minimum requirements expected. You may break out your o er with additional CLINs (for example, to separate di erent labor categories).
10. To confirm, NAVSEA is not looking for a quote to prepare a marketing and communications plan, but not the actual plan at this time, correct?
Correct, NAVSEA is currently seeking a quote for the preparation of a marketing and communications plan and paid media, not full plan. However, o ering high-level concepts, strategies and/or approaches helps demonstrate the vendor’s technical capability to develop and execute an e ective plan.
11. Will the media vendor be giving access to NAVSEA’s Google analytics account for metrics reporting (assuming NAVSEA has a Google analytics account)?
Access to any NAVSEA accounts can be discussed during project planning. If NAVSEA has such existing accounts and access is deemed necessary for accurate metrics reporting, appropriate permissions may be coordinated.
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