Annex_B_-_Tourism_Program_Logic.pdf

PDF 384 KB Posted

Attached to
Independent Evaluation Services - Namibia Tourism Activities Federal contract opportunity
Solicitation number
MCC-16-RFQ-0204
Issued by
Millennium Challenge Corporation

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Annex B

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Other files attached to Independent Evaluation Services - Namibia Tourism Activities, newest first.
File Type Posted
MCC-16-RFQ-0204_0004_(Signed).pdf PDF
M E_Plan_-_version_of_7-1-14_(approved)_(final).pdf PDF
ITT_-_completed_Q20_(July-Sept_2014)_(2015_01_09)_final.xlsx XLSX spreadsheet
MCC-16-RFQ-0204_0003.pdf PDF
MCC-16-RFQ-0204_0002.pdf PDF
MCC-16-RFQ-0204_0001.pdf PDF
Annex_D_-_Economic_Model_for_Tourism_Marketing_Activity.pdf PDF
Annex_F_-_Evaluation_Services_Travel_SOW_Template.pdf PDF
Annex_A_-_Toursim_Project_Description.pdf PDF
MCC-16-RFQ-0204_-_Independent_Evaluation_Services_(Namibia_Tourism).pdf PDF
Annex_M_-_Evaluator_Progress_Report_ _Work_Plan.pdf PDF
Annex_C_-_Economic_Model_for_ENP_Activity.pdf PDF
Annex_K_-_Evaluation_Final_Report_Template_outline.pdf PDF
Annex_L_-_MCC_Data_Documentation_and_Anonymization_Requirements.pdf PDF
Annex_P_-_Travel_Form_-_DS-4086A.pdf PDF
Annex_I_-_Data_Collection_Plan.pdf PDF
Annex_N_-_Medical_Accomodation_Procedures.pdf PDF
FBO_Synopsis_-_MCC-16-RFQ-0204_-_Independent_Evaluation_Services_-_Namibia_Tourism.pdf PDF
Annex_H_-_MCC_Evaluation_Management_and_Review_Process_DRAFT.pdf PDF
Annex_Q_-_Past_Performance_Questionnaire.pdf PDF
Annex_J_-__MCC_Informed_Consent_Statement_Draft.pdf PDF
Annex_G_-_Evaluation_Design_Report_Outline_Template.pdf PDF
Annex_O_-_Travel_Form_-_DS-4086.pdf PDF
Annex_E_-_Project_Evaluability_Assessment_draft.pdf PDF
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7 | Annex 4

8 | Annex 4

ACTIVITY: MARKETING NAMIBIA IN TOURISM

Activity goal: Increased international awareness of Namibia as a tourist destination

PROCESS OUTPUT SHORT‐TERM OUTCOME MEDIUM‐TERM OUTCOME LONG‐TERM OUTCOME

Description Indicators Description Indicators Description Indicators

Investment in improved marketing of

Namibia as a tourist destination no related indicators in the M&E

Plan

Exposure of

Namibia as a tourist destination

North American tourism businesses that offer Namibian tours or tour packages

Leisure tourist arrivals from the

North American market

Tourist arrivals from the North

American market

Description Indicators Description Indicators

Namibian tourism industry capacitated in business marketing

Namibian travel trade business persons trained

Increased effectiveness of

Namibian travel trade businesses' marketing no related indicators in the M&E

Plan

Description Indicators Description Indicators

Tourist routes developed and marketed

Domestic and regional tourist routes developed and marketed to the public

Increased number of tourists visiting the routes no related indicators in the M&E

Plan

Description Indicators Description Indicators

NTB website established Releases of NTB website completed

Increased visits to the NTB website Unique visits on NTB website

Description Indicators Description Indicators

Increased North

American visits to the NTB website

Unique visits on NTB website from the North American market

Average time spent on the NTB website

Registered users of the NTB website

Sub‐Activity:

Destination

Marketing

North America

Sub‐Activity:

Regional and

Communal

Sub‐Activity:

Interactive

Website

(includes NTB

Website and

Online

Marketing)

Improved user experience on the website

Increased number of North American tourists to Namibia

File details come from the government source that posted it. Updated .