L2 - Outreach Work Plan Example.docx

Technical Exhibit 10 – Outreach Work Plan Example Commercial Recycling Outreach Work Plan

Creation Guide

Outreach work plan should answer the questions:

1. What goal(s) are you trying to achieve?

2. What strategies will you use to achieve our goal(s)?

3. What activities and tasks do you need to perform to succeed?

4. Who will be responsible for executing each activity?

5. What specific outcome(s) do you expect to see from each activity?

6. How will you measure success when evaluating each activity?

7. What is our timeline for each activity?

8. What process will we implement to track our progress?

Tips

· Define your goals, strategies, and activities based on your target audience. Always keep your audience in mind when designing your strategies and crafting your message. Using various media types can help target wider audience ranges.

· Include your outreach staff in the development of the outreach work plan. It’s important that they feel invested in the outreach plan’s success. This will also help clarify roles and responsibilities.

· Apply the SMART framework to develop your goals and activities: specific, measurable, attainable, relevant, and time-bound.

· Specify indicators that measure both process and outcome results. For example, the number of events held (process) and the number of calls received (outcome).

· Update your work plan to reflect whether an activity is complete, incomplete, or in progress. This will help ensure that you are focused and on target. Also, update your outreach work plan to reflect any modifications you make based on your monitoring and evaluation.

Example Template

Responsible Party: Outreach Staff Member Name

Work Plan Period: DDMMMYYYY to DDMMMYYY

Goal: Communicate with customers on proper recycling procedures.

Objective: Contamination Reduction

Attend XX Events from TE-09

Contact customers with contamination issues.

Answer customer questions and complaints.

12/20/2021