HTA RFP 27 18 Taiwan MMA Addendum 1 FINAL 072826.pdf

This is an addendum to Request for Proposal 27-18 issued by the Hawaii Tourism Authority, a department under the State of Hawaii's Department of Business, Economic Development & Tourism, for comprehensive destination brand marketing services targeting the Taiwan major market area. The RFP solicits a qualified contractor to provide leisure travel marketing services exclusively, with all Meetings, Conventions & Incentives (MCI) market segment activities expressly excluded from scope. Marketing services are organized across five program categories: Consumer Travel, Trade, Public Relations, Cooperative Program, and Account Administration. The contract term spans three years from 2027 through 2029. Proposals are due August 17, 2026. The contractor must submit at least three professional references demonstrating prior experience as a prime contractor on comparable destination brand marketing work.

Addendum 1, dated July 28, 2026, updates Section 1.9 Website References of the original RFP to reflect the Hawaii Tourism Authority's newly launched website and provides revised URLs for the HTA website, Hawaiian Islands Brand Guidelines, Maemae Toolkit, HTA Research, and HTA Resident Sentiment Surveys. Offerors must acknowledge receipt of this addendum in their proposal transmittal letter. The budget plan worksheet requires detailed staffing allocations, hourly rates, travel costs, and retainer fees across fiscal years 2027-2029. Standard conditions are governed by Hawaii Revised Statutes Chapter 103D, requiring tax clearance certification, three-year record retention, state audit rights, ten-day subcontractor payment pass-through, and indemnification obligations, with venue in Honolulu under Hawaii law.