ATTACHMENT 10 Partnership Opportunities.docx

Attachment 10 is a partnership opportunities matrix for the Hawaii Tourism Authority's destination brand marketing contract in the Taiwan major market area. The document outlines various categories of marketing activities and partnership opportunities available to potential contractors, including trade shows and events, familiarization trips, trade training, public relations, consumer promotions, and consumer shows or events. The matrix is organized by activity type, with columns for the Marketing Management Agreement (MMA) identifier, activity date, description, location, and cost to partner, enabling contractors to propose and structure partnership arrangements that align with comprehensive leisure travel marketing objectives for the Hawaiian Islands in Taiwan.

The document serves as a template for organizing and tracking potential partnership activities that would support destination brand marketing efforts. It provides a structured framework for identifying partnership costs and resource allocation across multiple marketing channels and consumer engagement activities. This attachment functions as part of the broader RFP 27-18 documentation, allowing qualified contractors to outline how they would leverage partnerships and collaborative opportunities to effectively market Hawaii as a leisure travel destination in Taiwan, with activities spanning both trade industry engagement and direct consumer marketing initiatives.