Exhibit P-1 - NCR Market Branding ID Guidelines v4.pdf

EXHIBIT P-1 NCR Market Branding ID Guidelines v4

Heading 1 Body Text

National Capital Region Medical

BRAND IDENTITY GUIDELINES

VERSION 4.0

Fort Belvoir Community Hospital Joint Pathology Center

Joint Task Force Capital Region Medical National Capital Region Medical

Walter Reed National Military Medical Center

Fort Belvoir Community Hospital Joint Pathology Center

National Capital Region Market Walter Reed National Military Medical Center

National Capital Region Market

BRAND IDENTITY GUIDELINES

These are general brand guidelines.

If you need logo art files or designs for specific applications, please contact the marketing leaders or PAOs in your facility.

Please use the high quality, original logo files to ensure that our facilities, commands and staff are well represented.

The NCR Market The brand identities in this manual together represent the military health care system that serves the National Capital Region Market.

https://wrnmmc-intranet.health.mil/sites/ACOS/PAO/WRNMMC%20Logos/WRNMMC_logo_horizontal.png

Components of the Identities Each identity is composed of two main elements:

the NCR military medical shield and the name of a facility or command. This combination of symbol and text is an approach found throughout the academic and commercial medical communities.

NCR SHIELD FACILITY OR COMMAND NAME

Components of the Identities Each identity is composed of two main elements:

the NCR Market military medical shield and the name of a facility or command. This combination of symbol and text is an approach found throughout the academic and commercial medical communities.

NCR MARKET SHIELD FACILITY OR COMMAND NAME

Symbolism in the Shield The NCR market shield is designed to describe and distinguish our mission.

The emerging medical cross symbolizes innovation in our thinking and the care we provide.

The shield symbolizes strength and steadfast commitment.

The U.S. Capitol dome represents the region we serve.

Purple is the color of coordinated care. It represents our commitment to provide the highest level of care and service regardless of uniform color.

Symbolism in the Shield The NCR Market shield is designed to describe and distinguish our mission.

NCR Market Brand Purple Pantone 525 C

C=84, M=100, Y=45, K=5 R=88, G=44, B=95 (#: 582c5f) Opacity 100%

Charcoal K=90

White Use liberally!

Official Colors of NCR Market Our purple color is derived from the The Badge of Military Merit which was fi rst announc ed in General George Washington’s general orders to the Continental Army issued on August 7, 1782.

Designed by Washington in the form of a purple heart, it was intended as a military order for soldiers who exhibited, “not only instances of unusual gallantry in battle, but also extraordinary fidelity and essential service in any way.“ From Wikipedia

90%

1''

MINNIMUM SIZE

National Capital Region Market Logo The official brand identity of the regional integrated delivery system.

Walter Reed National Military Medical Center Logo The official brand identity of the Bethesda facility.

1'' https://wrnmmc-intranet.health.mil/sites/ACOS/PAO/WRNMMC%20Logos/WRNMMC_logo_horizontal.png

Fort Belvoir Community Hospital Logo The official brand identity of the Fort Belvoir facility.

Joint Pathology Center Logo The official brand identity of the Joint Pathology Center

Area of Isolation Type, art elements and photos must not intrude on the area surrounding the identities. Use the width of the cross to determine the area of isolation proportional to the size of the logo in your layout.

This applies to all logos.

Area of Isolation Exception Type, art elements and photos must not intrude on the area surrounding the identities. Use the width of the cross to determine the area of isolation proportional to the size of the logo in your layout.

This applies to all logos.

Black & White Versions To be used under the same guidelines and restrictions as the color identities.

https://wrnmmc-intranet.health.mil/sites/ACOS/PAO/WRNMMC%20Logos/WRNMMC_logo_horizontal_BW.png

Inverse Versions For use on dark backgrounds or colors.

https://wrnmmc-intranet.health.mil/sites/ACOS/PAO/WRNMMC%20Logos/WRNMMC_logo_horizontal_INVERSE.png

Inverse Versions on Photos The inverse identities can be placed on photos and graphics. Please take care to place the identity on a dark area of the art. This applies to all logos.

Compact Versions For use on small items such as coins and patches and as social media profile art.

https://wrnmmc-intranet.health.mil/sites/ACOS/PAO/WRNMMC%20Logos/WRNMMC_logo_compact_COLOR.png

White Shield Versions Unlike other versions that use clear shields, these feature shields outlined and filled with white. Use on dark patterns or fabrics. This applies to all logos.

Using the Shield Alone The shield may be used alone in layouts and documents that include the region name (NCR Market) or more than one facility or command. The cover of this guide is an example.

National Capital Region Medical

BRAND IDENTITY GUIDELINES

VERSION 4.0

Fort Belvoir Community Hospital Joint Pathology Center

Joint Task Force Capital Region Medical National Capital Region Medical

Walter Reed National Military Medical Center

Fort Belvoir Community Hospital Joint Pathology Center

National Capital Region Market Walter Reed National Military Medical Center

National Capital Region Market

BRAND IDENTITY GUIDELINES

WRNMMC Tower Graphic This graphic was created to honor the landmark tower at the center of the Bethesda facility. It is a complementary graphic that can be used in a variety of ways including black, gray and white. Please see the usage examples within these guidelines.

Translucent Bands When you need to place the color identity over an image or complex pattern, consider using a translucent white band to ensure clarity and add depth to your layout. The white band shown here has an opacity of 85%. This applies to all logos.

Translucent Bands When you need to place the color identity over an image or complex pattern, consider using a translucent white band to ensure clarity and add depth to your layout. The white band shown here has an opacity of 85%. This applies to all logos.

Official Fonts Myriad Pro is the preferred font for headlines and body copy. Minon Pro and Palatino Linotype are provided as alternative serif fonts. Calibri is a standard font for Microsoft Office 365.

Myriad Pro

ABCDEFGHIJK LMNOPQRS TUV W X Y Z

ab cdefghijk lmnop qr s tuv w x y z 012 3 4 5 67 8 9

For all uses. Myriad Pro may be used in Light, Regular, Semibold, Bold and Condensed versions.

Minon Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

For all uses. Minon Pro may be used in Regular, Bold, Regular Italic and Bold Italic versions.

Palatino Linotype

ABCDEFGHIJKLMNOPQRSTU V WX YZ

abcdefgh i jk l m nopqrst uv w x yz 0123456789

For all uses. Palatino Linotype may be used in Regular, Bold, Regular Italic and Bold Italic versions.

Calibri (Microsoft)

ABCDEFGHIJKLMNOPQRSTUV W X Y Z

abcdefghijk lmnopqrstuv w x yz 0123456789

For MS WORD and POWERPOINT DOCUMENTS. Calibri may be used in Regular and Bold.

Incorrect Usage Improper or careless use of our brand identities will undermine our goal to communicate with consistency. This applies to all logos.

NEVER contain an identity in a shape.

NEVER use a color identity on a color background.

NEVER use color in the inverted identities.

NEVER typeset the words. Use the full identities.

NEVER distort, squeeze or stretch the identities.

NEVER place a drop shadow on the identities

National Capital Region Medical

Folder Cover A sample cover design for WRNMMC.

Sample Communications The color identities look best on a white background. One of our official fonts, Myriad Pro Light is used in the headline below.

Sample Communications The color identities look best on a white background.

One of our official fonts, Myriad Pro Light is used in the headline below with a white fill and .5 pt. white stroke.

Welcome Welcome to the next to the next generation generation of military of military medical medical care.care.

The charcoal box emerging from the top of the photo is a subtle reference to the emerging medical cross in our shield.

Sample Communications The charcoal box emerging from the top of the photo is a subtle reference to the emerging medical cross in our shield.

Welcome Welcome to the next to the next generation generation of military of military medical medical care.care.

The large box is a 55% tint of NCR Brand Purple. The charcoal box is 90% black.

Sample Communications The large box is a 55% tint of NCR Market Brand Purple.

The charcoal box is 90% black.

Thinking Thinking outside outside the shield the shield in military in military medicine.medicine.

A translucent charcoal box adds depth to this layout.

Sample Communications A translucent charcoal box adds depth to this layout.

Where Where the nation the nation heals its heals its heroes.heroes.

Providing the next generation of medical care to wounded warriors, active duty and retired soldiers sailors and airmen and their families in the National Capital Region Market.

PowerPoint Template

Area to place another insignia

Area to place another insignia

Letterhead Design The name and address block on the right is optional.

Name Rank and responsibility Rank and responsibility Facility name Address Other contact information

Letterhead Design The name and address block on the right is optional.

WRNMMC Optional Letterhead

Name Rank and responsibility Rank and responsibility Facility name Address Other contact information

The name and address block on the right is optional.

WRNMMC Optional Letterhead The name and address block on the right is optional.

Business Card Option A

First Name, Last Name

Rank and responsibility Rank and responsibility Facility name Address Web address Email address

(000) 000-0000 offi ce

(000) 000-0000 offi ce 2

(000) 000-0000 mobile

(000) 000-0000 fax Twitter address Facebook address

Business Card Option A

Business Card Option B

First Name, Last Name

Rank and responsibility Rank and responsibility Facility name Address Web address Email address

(000) 000-0000 offi ce

(000) 000-0000 offi ce 2

(000) 000-0000 mobile

(000) 000-0000 fax Twitter address Facebook address

Space for appointments and other information

Business Card Option B

WRNMMC Card Option A

First Name, Last Name

Rank and responsibility Rank and responsibility Facility name Address Web address Email address

(000) 000-0000 offi ce

(000) 000-0000 offi ce 2

(000) 000-0000 mobile

(000) 000-0000 fax Twitter address Facebook address

WRNMMC Card Option A

WRNMMC Card Option B

First Name, Last Name

Rank and responsibility Rank and responsibility Facility name Address Web address Email address

(000) 000-0000 offi ce

(000) 000-0000 offi ce 2

(000) 000-0000 mobile

(000) 000-0000 fax Twitter address Facebook address

WRNMMC Card Option B

WRNMMC Card Option C

First Name, Last Name

Rank and responsibility Rank and responsibility Facility name Address Web address Email address

(000) 000-0000 offi ce

(000) 000-0000 offi ce 2

(000) 000-0000 mobile

(000) 000-0000 fax Twitter address Facebook address

Space for appointments and other information

WRNMMC Card Option C

WRNMMC Monument Sign

Welcome to Bethesda

Welcome to Bethesda Welcomemee ttooWelcom Bethesdsdaa

Slight overhang

WRNMMC Monument Sign

WRNMMC Door Entry Sign

WRNMMC Door Entry Sign

WRNMMC Reception Desk

Individual pin-mounted elements in white, polished steel or brushed aluminum

WRNMMC Reception Desk

Lab Coat

Lab Coat

Surgical Scrubs Applies to all medium and dark colors.

Surgical Scrubs Applies to all medium and dark colors.

BITONTI

BITONTI

ANNICELLI

ANNICELLI

ANNICELLI

silver gold white

Name Tag Option A With engraved shields.

BITONTI

ANNICELLI

ANNICELLI

ANNICELLI

silver gold white

Name Tag Option B With applied shields.

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