Exhibit_H-_Tables-_Answer_#21_and_#28.pdf

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Attached to
Food and Beverage Service Operations for the Alliant Energy Center of Dane County
Solicitation number
2026-RFP-056-PR
Issued by
Dane County, Mattoon Village, Wisconsin

About this file

This exhibit document supports a food and beverage service operations solicitation for the Alliant Energy Center (AEC) of Dane County, Wisconsin, providing historical performance data on the facility's top ten events and catering revenue. The document includes detailed attendance figures, event duration, and AEC commission amounts for major annual events including Brat Fest (101,000 attendees, $122,772.91 in commissions), Midwest Horse Fair (47,762 attendees, $120,725.27 in commissions), and World Dairy Expo (51,252 attendees, $80,719.39 in commissions). Additional revenue-generating events include CheeseCon, Wisconsin Folkstyle Wrestling, Professional Dairy Producers of Wisconsin conference, Quilt Show, GameHole Con, Wisconsin Fishing Expo, and Regional Gymnastics, with commissions ranging from $17,007.76 to $64,596.77. The data demonstrates the AEC's significant utilization of food trucks, catering services, and concession operations, with certain events offering performance incentives such as reduced service charges when catering sales exceed specified thresholds.

The exhibit further details monthly alcoholic beverage and catering revenue for the AEC across 2024, 2025, and 2026, showing total catering revenue of $50,803 (2024), $70,280 (2025), and alcoholic beverage revenue of $224 (2024), $9,047 (2025), and $42,680 (2026). The data indicates significant monthly variation in revenue generation, with peak catering revenues occurring in April 2025 ($27,756) and October 2024 ($20,212). The commission structure demonstrates differentiated revenue arrangements based on event type and sales performance, with food vendors receiving per-unit rebates and catering service charges subject to adjustment based on sales thresholds, providing prospective bidders with baseline financial performance metrics for the facility's food and beverage operations.

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Answer #21- Top Ten Events – Alliant Energy Center

# Name Attendance # of Event Days AEC Commission Notes

1 Brat Fest 101,000 3 $122,772.91 Show sells and retains 100% of food sales, Show receives $1.00/per unit rebate from Sodexo on all alcohol sales; always Memorial Day Weekend

2 Midwest Horse Fair 47,762 3 $120,725.27 Concessions & Food Trucks (food trucks buy soft drinks from concessionaire and sell at predetermined prices.

3 World Dairy Expo 51,252 4 $80,719.39 Service charges reduced from 21% to 10% if catering sales exceed $50k

4 CheeseCon 2,656 2 $64,596.77 Catering

5 WI Folkstyle Wrestling 28,123 3 $64,525.36 Coliseum Event - may move to Ex Hall

Professional Dairy

Producers of Wisconsin

1,726 2 $34,290.93 Catering

7 Quilt Show 18,253 3 $31,539.01 Bistro and concessions 8 GameHole Con 23,300 3 $31,486.94 Significant utilization of food trucks 9 WI Fishing Expo 22,000 3 $18,868.76 Primarily concession food

10 Regional Gymnastics 5,412 3 $17,007.76 Primarily concession food

Answer #28- Top Ten Events – Alliant Energy Center

Alliant Energy Catering Alcoholic Beverage

2024 2025 2026 January $4,690 $1,576 $224

February $0 $0 $9,047 March $760 $4,480 $16,866 April $5,241 $27,756 $4,805 May $1,400 $2,236 $2,043 June $0 $1,822 $3,576 July $2,208 $0 $6,119

August $1,480 $192 - September $1,008 $8,833 -

October $20,212 $16,778 - November $7,508 $3,591 - December $6,296 $3,016 -

Total $50,803 $70,280 $42,680

File details come from the government source that posted it. Updated .