Exhibit_B_2025_Event_Attendance.xlsx

XLSX spreadsheet 22 KB Posted

Attached to
Food and Beverage Service Operations for the Alliant Energy Center of Dane County
Solicitation number
2026-RFP-056-PR
Issued by
Dane County, Mattoon Village, Wisconsin

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Summary of Exhibit_B_2025_Event_Attendance.xlsx

This is a 2025 event attendance exhibit supporting the Food and Beverage Service Operations contract opportunity for the Alliant Energy Center of Dane County, Wisconsin. The document outlines projected event attendance and operational requirements for the facility throughout the calendar year. The exhibit provides detailed breakdowns of anticipated events by category, expected attendee volumes for each event type, and corresponding food and beverage service demands. This data serves as a baseline for bidders to understand the scale and scope of catering, concessions, and food service operations required to support the center's programming calendar.

The attendance projections presented in this exhibit enable potential contractors to develop accurate pricing proposals, staffing plans, and inventory management strategies based on realistic operational demands. The information is essential for bidders to calculate labor costs, food procurement requirements, equipment needs, and service capacity necessary to meet the center's food and beverage service objectives. These projections directly inform contract pricing, service level commitments, and operational feasibility assessments that bidders must address in their proposals to the County.

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Sheet1

Event Attendance by Month - 2025
DescriptionStart DateAttendance
Grand Total - Count: 273633,364
January, 2025 - Count: 1521,260
Madison Roller Derby Practice January 202501/02/2550
WURD Practice January 202501/03/2530
4-H Beef Weigh In01/04/25185
Wedding Show01/11/252,000
Dane County Department Heads Meeting01/17/2530
Beer & Cheese Fest01/18/252,356
Brazen Dropouts Bike Swap01/18/251,602
Madison Roller Derby Bout #401/18/25525
Swim Spa & Hot Tub Sales01/24/25223
Brick Fest Live01/25/254,845
MMSD Training Jan 202501/27/25263
LOVB Madison vs Houston01/29/251,612
Sheriff's Office Sergeant Assessment01/30/2542
Madison Camper & RV Show & Sale 202501/31/257,297
Organic Vegetable Production Conference01/31/25200
February, 2025 - Count: 2163,474
WURD Practice February 202502/03/2550
MRD Practice February 202502/04/2550
4-H Dog02/05/2540
Garden and Green Living Expo02/07/2512,947
Monster Truck Show02/07/253,553
Job Fair February 202502/11/25367
Madison Roller Derby Bout #502/15/25475
Model Railroad Show 202502/15/256,062
CLTS Connecting Families02/16/25200
Building Codes Refresher Conference02/17/25430
Renaissance Cluster 202502/20/255,634
County Department Heads Meeting02/21/2530
WI Fishing Expo02/21/2522,000
Bulls, Bands, & Barrels02/22/254,431
AEC Redevelopment Meeting02/24/2519
Active Threat Training02/26/25100
Downtown Rotary Feb 202502/26/25135
Lake Ridge Bank Meeting02/26/25330
IBEW 159 Job Fair02/27/25208
LOVB Weekend Tournament02/28/255,413
OneBeat Dance Competition02/28/251,000
March, 2025 - Count: 2971,334
MRD Practice March 202503/02/2550
WURD Practice March 202503/03/2530
Chambers and Owen 2025 Trade Show03/04/25700
WDE Board Meetings03/04/2570
Dane County Emergency Management March 202503/05/2542
Findorff SLED 202503/05/25447
Bike-O-Rama 202503/07/253,100
Canoecopia03/07/2512,800
Jerry's Camping Center RV & Camping Show03/07/251,000
MPD Training March 202503/11/2520
PDPW 202503/12/251,726
LOVB Madison vs Omaha03/13/252,450
Applause Talent03/14/251,541
WI Spirit Badger Championship03/16/252,000
AEC Redevelopment Committee03/17/251
AEC Redevelopment Meeting03/18/2520
GMA SHRM03/18/25108
Unilock Contractor Advantage Seminar03/18/25234
Ultimate Derby03/19/2511,919
CSC Crisis Prevention Summit03/20/25160
YWCA Circle Fundraiser 202503/20/25248
County Department Heads Meeting03/21/2530
Midwest Horse Fair Meeting - 202503/25/2542
APH Product Expo 202503/26/25178
DCSO K9 Training03/26/2510
WI DNR Operator Certification Exams03/28/25185
WI Folkstyle Wrestling Tournament - 202503/28/2528,123
Eid al-Fitr 2025 Prayer Service03/30/252,500
Skills USA04/01/251,600
April, 2025 - Count: 2675,598
Driving Dynamics April 202504/01/2520
LOVB Offseason Storage 202504/01/251
Midwest Select Draft Horse Sale04/02/251,100
WPPA Staff Meeting04/03/2518
Platinum Dance Madison04/04/253,887
Madison Doll Show 202504/05/25352
Midwest Horse Fair04/11/2547,762
CheeseCon04/15/252,656
WURD Practice April 202504/18/2525
Doxa Church Easter Service 202504/19/251,700
MRD Practice April 202504/19/2550
Tom Segura04/19/257,134
AEC Redevelopment Meeting04/21/2521
DANEnet Tech Recycling Event04/22/25150
PHMDC Staff Meeting04/22/25232
County Executive Office Meeting04/23/2548
Dane County Executive Office - Community Meeting04/23/2558
SVDP Centennial Launch Event04/23/25550
Wisconsin Holstein Spring Show04/23/251,500
Bike University04/24/2540
County Executive Department Heads Meeting04/25/2530
Regional Gymnastics Championships04/25/255,412
Swim Spa & Hot Tub Sale04/25/25351
UW-Madison's Experience Open House Shuttle Service04/25/25353
WI Alpaca and Fiber Fest04/25/251,913
2025 Wisconsin Economic Forecast Luncheon04/30/25235
May, 2025 - Count: 26121,446
Behavioral Health Division Meeting05/01/2562
MARC Banquet 202505/01/25200
MRD Practice May 202505/01/2550
MMSD Professional Development Event - May 202505/02/25375
WURD Practice May 202505/02/2550
4H Horse Clinic05/03/2550
Memorial Prom05/03/25500
MMSD Advance Placement Exams05/05/251,750
4-H Dog05/07/2550
UW School of Business Graduation05/09/255,367
Jurassic Quest05/10/254,250
Sun Prairie East Prom05/10/25400
WI Hmong Americans 50 Years Celebration05/10/251,443
Madison College Graduation05/16/255,000
Casting for Kids05/17/25275
WI Bridal & Wedding Expo05/18/251,048
GMA SHRM05/19/25242
4-H Dog05/21/2550
GHC Meeting05/21/2550
Madison Classic Horse Show 202505/22/253,857
Bratfest05/23/2596,000
4-H Dog05/28/2530
AASCW Multifamily Housing Summit & Expo 202505/29/25185
Regulatory Affairs Seminar05/29/2582
County Executive Department Heads Meeting05/30/2530
Milwaukee Region Autocross05/31/2550
June, 2025 - Count: 3028,950
Monona Grove High School Graduation 202506/01/253,275
American Truck Historical Society National Convention and Truck Show 202506/03/252,000
2026 Budget Public Hearing06/04/2570
FFA Convention06/08/253,000
Middleton/Cross Plains HS Graduation 202506/08/255,280
Mount Horeb High School Graduation 202506/08/251,826
WURD Practice June 202506/09/2550
MRD Practice June 202506/10/25100
4-H Dog06/11/2530
Dane County Board Meeting06/12/2565
Big Gay Pride Market06/13/251,949
Sun Prairie High School Graduations 202506/13/256,145
Dane County Sheriffs Office06/14/2510
MRD Udder Chaos 202506/14/25313
Madison Sports Car Club Autocross06/15/25155
AEC Redevelopment Meeting06/16/2514
Midwest Professional Reps Association June 202506/17/25689
Prejudice in Places Event (DC Planning & Development)06/17/2552
4-H Dog06/18/2530
Alliant Energy Retiree Reunion06/18/25195
Getinge Product Demo Showroom06/18/25100
Madison Card Show - June 202506/21/251,282
Dane County Safety Committee Meeting06/23/2518
FPC Semi Parking and Coliseum Bathrooms06/23/25331
Sequential Intercept Mapping Training06/24/2565
2025 Region 10 Arabian Horse Show06/25/25800
4-H Dog06/25/2530
DC Regional Housing Strategy06/25/25100
Rotary Club of Madison - June 202506/25/25176
POPX Madison06/28/25800
July, 2025 - Count: 1547,325
MRD Practice July 202507/01/2530
4-H Dog07/02/2530
WI Tibetan Association Celebration07/04/25340
WURD Practice - July 202507/04/2530
2025 American Junior Simmental Association National Classic07/06/2510,410
4-H Dog07/09/2530
FPC Semi Parking and Coliseum Bathrooms07/14/25372
Dane County Fair07/17/2529,638
BEST Crowd Management Shuttle07/19/258
AEC Redevelopment Meeting07/21/2520
USA All-Stars Championships07/24/252,121
Mad City Vettes Autocross 202507/26/25100
Dane County Safety Committee Meeting07/29/2520
UPH - Meriter Leadership Development Institute07/30/25222
North Central Reining Horse Show07/31/253,954
August, 2025 - Count: 2429,933
Nate Bargatze: Big Dumb Eyes Tour08/01/2514,000
WURD Practice August 202508/01/2550
MRD Practice August 202508/03/2550
MFD Training08/06/2550
MadEx 202508/09/253,458
Madison Sports Car Club Autocross08/09/25150
CTH MM Public Involvement Meeting08/12/2512
Driving Dynamics August 202508/12/2539
Ironman Storage 202508/16/2519
AEC Redevelopment Meeting08/18/2520
Epic UGM Shuttle 202508/18/252,101
Executive Agenda08/19/2592
GMA SHRM - Aug 202508/19/25105
Wisconsin Holstein Summer Championship Show08/19/252,025
County Department Heads Meeting08/22/2533
Milwaukee Region Autocross08/22/2550
WI Pottery Show & Sale08/23/25350
17th Annual Back to School Haircutz08/24/252,200
Madison Sports Car Club Autocross08/24/25150
MMSD Professional Development Day08/25/25800
ImageTrend/ Dane County EMS08/26/2539
MMSD Professional Development Event08/26/25375
WQHA 202508/29/253,465
Madison Card Show - August 202508/30/25300
September, 2025 - Count: 2081,077
WURD Practice September 202509/01/2550
MRD Practice September 202509/02/2550
The Great Wisconsin Quilt Expo 202509/04/2518,253
Ironman Parking & Race Route 202509/06/25247
Madison Water Lantern Festival09/06/252,245
Naviant Week 202509/08/25371
Job Fair - September 202509/09/25286
County Budget Public Hearing09/11/2555
County Committee Meeting - Environment, Agriculture, and Natural Resources Meeting09/11/256
GHC Meeting09/11/2550
WI Saddlebred Futurity Horse Show 202509/11/251,342
Madison Tattoo Festival 202509/12/253,121
AEC Redevelopment Meeting09/15/2514
GMA SHRM09/16/2576
WI Employee Trust Funds Meeting09/16/25312
SVDP Centennial Launch Event09/17/25255
County Department Heads Meeting09/19/2522
Half-Pint Resale09/19/252,345
Sangamam Garba Raas 2025 Annual Celebration09/20/25725
World Dairy Expo09/28/2551,252
October, 2025 - Count: 2147,196
IT Senior Leadership - 2025 Retreat10/07/2512
Rotary Club of Madison - October 202510/08/25144
Boardman & Clark Law Firm10/10/25110
WI DNR Operator Certification Exams10/10/25245
Greek Social Event (Alpha Phi Alpha)10/11/25402
GHC Meeting10/13/25191
WURD October 2025 Practice10/13/2550
MRD October 2025 Practice10/14/2550
Gamehole Con10/16/2523,300
UW-Madison's Experience Open House Shuttle Service10/17/25573
MRD Bout #110/18/25298
UW Football Shuttle10/18/2526
MMSD PSAT Testing10/21/25537
Athletes Unlimited 2025 Volleyball Season10/22/253,270
The Road Home Fundraising Breakfast10/23/25355
County Department Heads Meeting10/24/2519
Madison Card Show - October 202510/25/251,648
WIHA 2025 State Championship10/25/251,754
A Principal Experience 2025 Luncheon10/30/25155
Dane County Public Safety Communications10/30/2557
Hmong New Year Celebration11/01/2514,000
November, 2025 - Count: 2522,116
MRD Practice November 202511/02/2550
WURD Practice November 202511/03/2550
Lake Ridge Bank Meeting11/04/25319
BEST Crowd Management Hiring Events11/05/2530
Brats & Robots 202511/06/25367
Wisconsin Game Developer’s M - Dev Conference11/07/25680
WI Dog Fair 202511/09/252,684
RCC Human Services Provider Summit11/10/25148
AEC Building Hold11/12/2538
GHC Meeting11/13/2556
Junior Achievement Stock Market Challenge11/13/25118
Waste & Renewables 2025 Workshop11/13/2545
2025 Nations Choice - Dance Grand & Cheer Showdown11/14/259,582
Swim Spa & Hot Tub Sale Nov 202511/14/25219
MRD Bout #211/15/25300
AEC Redevelopment Meeting11/17/2518
GMA SHRM11/18/25137
Homelessness Awareness Month Summit 202511/18/25187
Public Health Madison Dane County Meeting11/19/25205
Boardman and Clark11/20/2595
County Department Heads Meeting11/21/2530
Madison Gem & Mineral Show11/22/252,658
WI Bridal & Wedding Expo11/23/251,510
Madison Turkey Trot11/27/252,540
Free Electronics Collection Event11/29/2550
December, 2025 - Count: 2123,655
Dane County Sheriff's Office Promotional Assessment Center12/01/2545
Midwest Professional Reps Association12/01/25830
MMSD PD Day December 202512/01/25225
WURD Practice December 202512/01/25100
MRD Practice December 202512/02/25100
BEST Crowd Management Hiring Event12/04/2520
Dane County Manager Training12/04/25184
Badger Brawl12/05/253,658
Totally Rad Vintage Fest12/06/253,000
Empty Stocking Club Annual Toy Giveaway 202512/10/253,000
Share Your Holidays Sort-A-Thon & Phone-A-Thon 202512/10/25685
WDE Board Meeting & Dinner12/10/25235
MRD Bout #3 202512/13/25300
AEC Redevelopment Meeting December 202512/15/2515
Behavioral Health Division Meeting12/15/2535
Madison College Graduation December 202512/18/252,500
The Big Gay Holiday Market 202512/19/252,298
Badger State Wrestling Invitational12/20/252,114
Holiday Blood Drive 202512/24/25580
Harlem Globetrotters 202512/27/252,355
Madison Card Show - December 202512/27/251,376

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