Exhibit_C_2026_Event_Attendance.xlsx

This file is a 2026 event attendance report for the Alliant Energy Center of Dane County in Wisconsin, documenting facility usage and visitor traffic across the first seven months of the year. The report tracks monthly attendance figures, event days, and detailed breakdowns of individual events hosted at the facility. The data spans from January through July 2026, with year-to-date attendance totaling 356,428 visitors across 711 event days. Notable high-attendance events include the Dane County Fair (25,150 attendees), Wisconsin Folkstyle Wrestling Tournament (30,125 attendees), Midwest Horse Fair (60,500 attendees), and the PBS Wisconsin Garden & Green Living Expo (17,317 attendees). The facility accommodates diverse event types including equestrian competitions, wrestling and volleyball tournaments, consumer expos, educational conferences, graduation ceremonies, cultural celebrations, and community meetings. Monthly attendance varies considerably, with April recording the highest traffic at 83,365 attendees and June the lowest at 35,953 attendees during this period.

The attendance data reflects the breadth of facility utilization and demonstrates demand for food and beverage services across multiple event categories and seasonal patterns. The variety of events—ranging from small departmental meetings with 15-40 attendees to major events attracting 25,000-60,000 visitors—indicates varied requirements for catering and concession services. Regular institutional users include county departments, school districts, nonprofit organizations, and equestrian and agricultural groups, suggesting consistent baseline demand supplemented by seasonal spikes during major events. This historical usage pattern would inform bidder projections regarding revenue potential, staffing requirements, and operational capacity planning for the food and beverage service operations contract.