CCVA BRAND GUIDE 2026.pdf

co.campbell.va.us

Brand Guidelines

Messaging01

Brand Guidelines | Messaging

Vision 03

In the heart of Virginia, Campbell County thrives as a community where tradition meets tomorrow. Here, the timeless values of faith, kindness, and respect are lived out daily, shaping a way of life rooted in history while embracing progress and possibility. The pastoral beauty of rolling hills sets the stage for a community that honors where it has been while confidently building what comes next.

Campbell County offers a variety of living environments and ways of life, giving residents

Our Brand Story Core brand messaging to be used in all marketing content for your brand

Internal/External the freedom to find the balance that suits them best. From peaceful rural landscapes and waterfront settings to close-knit small towns and convenient suburban neighborhoods, our county supports lifestyles that blend serenity, accessibility, and connection. Whether drawn to our open space, energetic neighborhoods, or proximity to regional amenities and attractions, residents here find a place that fits both their needs today and their vision for the future.

Our local economy is powered by small businesses and strong industries, including agriculture, manufacturing, retail, and construction. Yet even as it grows, Campbell County remains intentional about preserving the character of our countryside, the vitality of our towns, and the sense of community that defines our county. Ongoing strategic investments and regional partnerships in education, public amenities, workforce development, and revitalization ensure that building your future here means ample access to opportunity and a high quality of life.

At the center of it all, Campbell County’s local government acts as an approachable, engaged partner, serving residents, businesses, and community organizations through clear communication, collaboration, and responsible stewardship. By aligning tradition with forward-thinking leadership, the county continues to build a community where progress feels both purposeful and inclusive.

Campbell County, Virginia is more than a place to live. It is a community where tradition meets tomorrow, creating opportunity, connection, and a lasting sense of belonging.

Campbell County, Virginia:

Tradition Meets Tomorrow

V I S I O N

Vision 04

In Campbell County, Virginia, tradition meets tomorrow.

Connected by faith, kindness, and respect, our community honors its history while confidently shaping what comes next. This is a place built on generations of hard work, shared values and a deep connection to the land, where progress doesn’t replace the past; it grows from it.

From open countryside to welcoming towns, Campbell County offers space to slow down while staying connected to everything that matters.

Here, local businesses thrive, industries grow with intention, and families find balance between affordability, access, and quality of life.

With an engaged, collaborative local government and a strong sense of community pride, Campbell County is building a future with purpose, pride, and steady progress.

This is a place to put down roots and move forward. This is Campbell County, where tradition meets tomorrow.

Our Brand Story External

V I S I O N

Core brand messaging introducing the county to people meeting us for the first time

Brand Purpose Why are we doing what we’re doing and how does it benefit the community?

• To serve our community and build an exceptional quality of life for all of our citizens, the various governmental departments within

Campbell County will unite under a single unified brand.

• This brand will help create a cohesive and inviting feel throughout our community, increasing awareness and recognition of our efforts by residents, visitors and businesses alike.

Belief

By governing with a vision to be the most collaborative, professional, and value-driven locality in Virginia, the Campbell County government will serve our community by facilitating and encouraging an exceptional quality of life for all citizens. We will achieve our mission through hard work, open and honest communication, ongoing improvement, and accountability.

V I S I O N

Brand Details Internal

Vision 05

Brand DNA These core values are what we want the brand to represent for our audience

• Grounded in tradition while actively shaping the future, aligning quality of life, innovation, and industry to strengthen the community as a whole

• Protective of what matters and open to progress, embracing growth that strengthens the community without losing the qualities that make it special

• A lifestyle that prioritizes balance and belonging, offering the freedom to slow down, stay connected, and enjoy life on your own terms

• Defined by real, everyday advantages, including clean water, safe and welcoming neighborhoods, affordable housing, room to breathe, and commutes that don’t consume your day

• Comfortably-paced but quietly dynamic, offering the calm of rural living, the convenience of suburban access, and the character and pride of small-town life

• Clear, responsive, and people-first approach, communicating openly and acting with accountability and respect.

• Welcoming, energetic, and engaged atmosphere, with community events, outdoor recreation, local businesses, and shared experiences that make life here feel active and alive

Vision 06

Brand Tone of Voice How does the county communicate with all audiences?

• As the go-to source for information and local connections within

Campbell County, especially regarding quality of life, business, and community development programs

• As a solutions-oriented and accountable county presence that serves residents through clear guidance, timely responses, and reliable service delivery across all departments

• As a welcoming and professional local partner focused on sustainable growth, balancing an ever-increasing quality of life for residents with a competitive environment to attract and retain businesses of various sizes and industries

• As a respectful and well-informed neighbor who’s deeply involved in and connected to various aspects of Campbell County, from education and recreation to infrastructure and public health

Brand Guidelines | Messaging

Vision

The go-to source for information and local connections.

Functional Benefits What benefits are gained by being a resident of (or working in/with) Campbell County? What will make visitors or business owners want to visit or relocate here?

• A welcoming community atmosphere that’s inviting to new residents and new businesses

• Close proximity to Lynchburg, allowing access to a greater workforce, more diverse career opportunities and lifestyle amenities

• An affordable alternative to the “Northern Virginia Rat Race” with low taxes, affordable homes, and a low cost of living

• The ability for individuals to have a big impact on the community and have easy access to key decision-makers

• Reasonable travel times to beach, mountain, lake, and historic attractions, without the crowds and cost of more urban areas, allows residents to enjoy a quieter daily life and still enjoy the access to these destinations

• A communicative, transparent, and responsive county-wide government full of dedicated public servants

• Partners throughout the area (nonprofits, educational programs, businesses, and more) will receive regular, relevant communications to share with their community, ensuring information comes from multiple trusted sources unified under one brand

Emotional Benefits How will we connect and resonate with all demographics?

• Make decisions that improve the lives of our citizens, including housing, services, community-building events and more

• Balance long-standing traditions with new and creative ideas

• Listen to our constituency and transparently address problems as they arise

• Provide consistently reliable and trustworthy communications to residents, visitors, and businesses.

Reasons to Believe Why should community members believe in our mission and vision?

• Campbell County takes many steps to stay engaged with community members and actively listen to potential issues and suggested improvements

• Government officials are members of the community, readily accessible to those who contact or visit the county government office.

• Our county remains competitive through thoughtful planning, ongoing education, strong connections with local, regional, and state partners, and a commitment to continually evaluating and improving how services are delivered, ensuring trusted public services evolve alongside the world around us.

Rural

Traditional

Community-oriented

Industrious

Approachable

Value-driven

Intentional & deliberate

Consistent

Forward-moving

Growing

Backwoods

Antiquated

Exclusive

All work, no play

Unprofessional

Illogical

Haphazard or hasty

Stagnant

Too modern

Changing

I S . . . B U T I S N O T . . .

Rural. Traditional.

Community-oriented.

CAMPBELL COUNTY

Slogan:

Calls to Action:

Brand Slogans/CTA

Campbell County, VA:

Tradition Meets Tomorrow

01. Find your perfect balance in Campbell County, VA.

02. Build your future in Campbell County, VA

Visuals02

Brand Guidelines | Visuals

Primary Logo - Stack with tagline 12

Full Color Logo - Stack without tagline and Icon 13

14Full Color Logo - Horizontal with and without Tagline and Circle Logo (see usage guidelines)

Departmental Variation (Sample) 15

Public Works

Public Works

Public Works

COU N T Y • V I RG I N IA

Public Works

COU N T Y • V I RG I N IA

C A

M P

BELL COU NTY VIRG

IN

IA

P U B L I C W O R K S

C A

M P

BELL COU NTY VIRG

IN

IA

P U B L I C W O R K S

Sub-Brand - Public Library System 16

Public Library System

Public Library System

Public Library System

COU N T Y • V I RG I N IA

Public Library System

COU N T Y • V I RG I N IA

Sub-brand - Parks & Recreation 17

Parks & Recreation

Parks & Recreation

Parks & Recreation

COU N T Y • V I RG I N IA

Parks & Recreation

One Color Logos (Available on Request) 18

Logo Usage Guide

Stacked Logo (with tagline)

Use with tagline when possible.

Examples of use: website header, stationery, signage, door decals, ads where space permits.

Stacked Logo (without tagline)

Use this simplified version of the primary logo in these situations:

Logo Usage

Primary Logos - Stacked logos should be the first choice and used as often as possible

Logo Usage

Secondary Logos - These logos should be used only when necessary ccvadper

Circle Logo

Use only in casual applications

— never for official business.

Examples of use: stickers, pins, t-shirts. Option for car magnets or decals.

Icon

Use when the full name is found elsewhere on the page or throughout the document or as a graphic element. Examples of use: social media profile images, website favicons.

Horizontal Logo (with tagline)

Use only where space requires this layout. Examples of use:

horizontal advertisements, sponsor banners, envelopes.

*Note: When using two colors for the tagline "Tradition Meets Tomorrow", use Primary Color 1 for "Tradition Meets" and Primary Color 2 for "Tomorrow".

Primary color 1 will be dark blue for light backgrounds, and white for dark backgrounds.

Horizontal Logo (without tagline)

Use only where space requires or when the logo must be sized smaller than 140 px/2 in.

Examples of use: horizontal advertisements, sponsor banners.*

Tradition Meets Tomorrow

Logo Usage - Departmental Variations

These logos should be used when differentiation between departments is necessary. In most use cases, the county logo is the more appropriate option.

Campbell County VA 1

Building a Stronger Economy:

Opportunities, Growth, and Investment in Campbell County Tradition Meets Tomorrow

Economic Development ccvatreasurersoffice

C A

M

PBELL COU NTY VIRG

IN

I A

T R

E A S U R E R ’ S O F F I C E

Circle Logo

Use only in casual, informal applications — never for official business. Examples of use: social media profile images, stickers, pins.

Stacked Logo with Department

Use this primary logo layout as often as possible. Examples of use:

Presentations, vehicle decals.

Horizontal Logo

Use only where space requires or when the logo must be sized smaller than 140px/2 in.

Examples of use: horizontal advertisements, and banner ads.

Economic Development

Examples of Correct Usage

The white logo can be used on teal.

Use the white and teal logo on dark blue. Use the navy and teal logo on white or light grey. The white logo can be used on printed materials where only single-color printing is necessary.

The black logo can be used on white or light grey.

The white logo can be used over photos with a black overlay (opacity 30-40%).

Examples of Incorrect Usage

Do not use the blue and teal logo on dark colored backgrounds.

Do not use the white and teal logo on light colored backgrounds.

Do not stretch or distort the logo.

Logo Usage Guide 23

Do not rotate the logo.Do not add drop shadows or other effects to the logo.

Do not use the logo over a photo without an overlay.

Do not crop out the icon to only use the text

Do not use horizontal version if the stacked logo will fit

Sizing & Spacing Guide

Spacing Guide

Each logo should be surrounded with clear space to ensure visibility and impact. Type, symbols, or marks of any kind should not intrude in the clear space area indicated—a space approximately equal to the proportional height of the "C" in the icon.

Exceptions may include instances where the logo must be in close proximity to important content— such as mailing addresses and collaboration logo lockups.

Logo Sizing & Spacing

75px / 1 in 95px / 1.3 in 113px / 1.5 in 140px / 2 in 60px / 0.8 in

Sizing Guide

To ensure maximum legibility and impact of the Campbell County, Virginia logo, it should not appear at any size smaller than those indicated above.

Primary Color 1

CMYK: 100-70-0-67 | RGB: 0-30-80 | HEX: #001E50 | PMS: 655 C

Primary Color 2

CMYK: 73-5-31-0 | RGB: 30-178-183 | HEX: #1EB2B7 | PMS: 3252 C

Accent Color 1

CMYK: 1-12-32-0

RGB: 253-224-180

HEX: #FDE0B4

PMS: 7507 C

Brand Guidelines | Visuals

Color Palette 25

Campbell County, Virginia Color Palette

Accent Color 2

CMYK: 8-6-5-0

RGB: 230-231-233

HEX: #E6E7E9

PMS: Cool Gray 1 C

Sub-brand Accent Color 1

CMYK: 61-0-100-0

RGB: 111-190-68

HEX: # 6FBE44

PMS: 368 C

Sub-brand Accent Color 2

CMYK: 0-83-72-0

RGB: 240-84-74

HEX: #F0544A

PMS: Warm Red C

Aa Aa

Body Font Figtree Medium

Accent Font Figtree Medium Italic

ABCDEFGHIJKL

MNOPQRSTUV

WXYZ

ABCDEFGHIJKL

MNOPQRSTUV

WXYZ

Aa

Header Font Option 2 Figtree Bold

ABCDEFGHIJKL

MNOPQRSTUV

WXYZ

abcdefghijklmn opqrstuvwxyz

Aa

Header Font Option 1 Larken Bold

ABCDEFGHIJKL

MNOPQRSTUV

WXYZ

abcdefghijklmno pqrstuvwxyz abcdefghijklmn opqrstuvwxyz abcdefghijklmn opqrstuvwxyz

Brand Guidelines | Visuals

Typography 26

Typography for Print, Web, and Canva Pro Larken is available with an Adobe Creative Cloud or Canva Pro subscription, and Figtree is a free Google font.

Aa Aa

Body Font Figtree Medium (Alternative-Yu Gothic Ul)

Accent Font Figtree Medium Italic (Alternative-Yu Gothic Ul +Italics)

ABCDEFGHIJKL

MNOPQRSTUV

WXYZ

ABCDEFGHIJKL

MNOPQRSTUV

WXYZ

Aa

Header Font Option 2 Figtree Bold (Alternative-Yu Gothic Ul Semibold)

ABCDEFGHIJKL

MNOPQRSTUV

WXYZ

abcdefghijklmn opqrstuvwxyz

Aa

Header Font Option 1 Garamond Bold (if Larken Bold is unavailable)

ABCDEFGHIJKL

MNOPQRSTUV

WXYZ

abcdefghijklmn opqrstuvwxyz abcdefghijklmn opqrstuvwxyz abcdefghijklmn opqrstuvwxyz

When brand fonts of Larken Bold and Figtree are unavailable:

Garamond and Yu Gothic Ul are preferred alternatives that are available by default in Microsoft 365 and Outlook

Typography for Microsoft 365

Photography Style

Subject Matter

Each photo should fall into one of three categories:

• Business and Workplace Images of business owners and employees at work

• Living Images of community events, families, parks, neighborhoods, and recreational activities

• Location Images of idyllic rural landscapes and small-town streets lined with businesses

Visual Style

The visual style should be crisp and colorful but not over-saturated, and contain images of people when possible. The imagery should highlight Campbell County as welcoming, approachable, lively, and community-oriented.

Photography Style 27

Sherry Harding Director/Public Information Officer Public & Employee Relations

434.332.9859 sfharding@campbellcountyva.gov

47 Courthouse Road, Suite 2, Rustburg, VA 24588

Brand Guidelines