Attachment S - FYTD Sales by Trade Channel~1.pdf

PDF 87 KB Posted

Attached to
RFR 2101. Instant Lottery Tickets, Game Designs and Marketing Services
Solicitation number
BD-20-1062-LOT-BRLOT-47856
Issued by
Massachusetts

About this file

This document is a sales report from the Massachusetts State Lottery Commission detailing fiscal year-to-date sales by trade channel for various lottery games. The report covers the period from July 1, 2018 to June 30, 2019 and provides data on net sales, number of agents, and percentage of total sales for each trade channel and game type. The key trade channels include convenience stores, bars/restaurants, liquor stores, supermarkets, and non-profit clubs. The major lottery games featured are Powerball, MegaBucks Dbr, Mass Cash, Mega Millions, All or Nothing, Keno, Numbers Game, and Lucky for Life.

The related state and local contract opportunity is an RFR (Request for Response) issued by the Massachusetts State Lottery Commission to contract with a firm or firms to supply instant lottery tickets and associated game designs and marketing services. The contract term and any renewal options are not specified in the document provided.

View the file

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Attachment E - Consultant Contractor Mandatory Submission Form.doc DOC document
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Attachment N - EPP Form.doc DOC document
Attachment X - Sample Load Tag Label~1.pdf PDF
Attachment B - CommonwealthTC.pdf PDF
2101. Instant Lottery Tickets Game Designs and Marketing Services~1.pdf PDF
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Attachment Z - MA Lottery Tracking Study 2019.pdf PDF
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Attachment W - Sample Ticket Book Card Insert.pdf PDF
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FYTD Sales by Trade Channel

CONFIDENTIAL,

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

Trade Channel Trade Channel Name Draw Net Sales Instant Net Sales Total Net Sales Number of Agents Percentage

3 Convenience Store $783,840,360.50 $1,958,924,479.00 $2,742,764,839.50 3,103 50.15%

4 Convenience Store With Gas $224,833,844.50 $871,882,325.00 $1,096,716,169.50 1,566 20.05%

1 Bar-Restaurant $424,408,131.00 $80,039,033.00 $504,447,164.00 1,267 9.22%

5 Liquor $112,937,933.75 $345,958,746.00 $458,896,679.75 1,316 8.39%

10 Supermarket-Chain $72,840,200.75 $206,335,047.00 $279,175,247.75 394 5.10%

7 Non-profit Club $108,031,108.00 $18,234,673.00 $126,265,781.00 378 2.31%

6 Newstand $28,047,193.50 $61,947,437.00 $89,994,630.50 109 1.65%

11 Supermarket-Indep $17,525,357.25 $47,396,572.00 $64,921,929.25 134 1.19%

8 Non-traditional $19,329,582.00 $37,136,574.00 $56,466,156.00 212 1.03%

2 Coffee-Donut-Subs $10,363,333.75 $19,904,347.00 $30,267,680.75 66 0.55%

9 Pharmacy $4,150,871.00 $15,393,054.00 $19,543,925.00 288 0.36%

0 Unknown $202.00 $0.00 $202.00 2 0.00%

Total $1,806,308,118.00 $3,663,152,287.00 $5,469,460,405.00 8,835 100.00%

FYTD Sales by Trade Channel Page 1 of 1

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

10 / Powerball Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

3 Convenience Store $59,812,499.00 2,616 45.10%

4 Convenience Store With Gas $31,310,942.00 1,393 23.61%

5 Liquor $15,257,828.00 1,228 11.51%

10 Supermarket-Chain $13,852,438.00 377 10.45%

1 Bar-Restaurant $3,791,830.00 1,232 2.86%

6 Newstand $2,417,018.00 101 1.82%

11 Supermarket-Indep $2,173,424.00 127 1.64%

8 Non-traditional $1,438,075.00 193 1.08%

7 Non-profit Club $1,181,165.00 377 0.89%

9 Pharmacy $794,737.00 177 0.60%

2 Coffee-Donut-Subs $579,378.00 62 0.44%

0 Unknown $120.00 1 0.00%

$132,609,454.00 7,884 100.00%

FYTD Sales by Trade Channel Page 1 of 9

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

11 / MegaBucks Dbr Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

3 Convenience Store $7,913,603.00 2,610 47.09%

4 Convenience Store With Gas $3,228,281.00 1,391 19.21%

10 Supermarket-Chain $2,218,623.00 377 13.20%

5 Liquor $1,891,923.00 1,229 11.26%

1 Bar-Restaurant $363,881.00 1,214 2.17%

6 Newstand $307,502.00 101 1.83%

11 Supermarket-Indep $289,604.00 127 1.72%

8 Non-traditional $239,176.00 192 1.42%

7 Non-profit Club $143,797.00 376 0.86%

9 Pharmacy $112,720.00 174 0.67%

2 Coffee-Donut-Subs $95,395.00 62 0.57%

0 Unknown $2.00 1 0.00%

$16,804,507.00 7,854 100.00%

FYTD Sales by Trade Channel Page 2 of 9

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

12 / Mass Cash Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

3 Convenience Store $47,863,141.00 2,615 53.96%

4 Convenience Store With Gas $16,127,764.00 1,393 18.18%

5 Liquor $8,816,002.00 1,229 9.94%

10 Supermarket-Chain $7,872,835.00 377 8.88%

1 Bar-Restaurant $2,057,302.00 1,226 2.32%

6 Newstand $1,583,328.00 101 1.78%

8 Non-traditional $1,396,097.00 193 1.57%

11 Supermarket-Indep $1,301,641.00 127 1.47%

7 Non-profit Club $858,272.00 377 0.97%

2 Coffee-Donut-Subs $440,101.00 62 0.50%

9 Pharmacy $385,669.00 176 0.43%

0 Unknown $6.00 1 0.00%

$88,702,158.00 7,877 100.00%

FYTD Sales by Trade Channel Page 3 of 9

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

13 / Mega Millions Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

3 Convenience Store $70,705,251.00 2,616 45.82%

4 Convenience Store With Gas $36,773,332.00 1,393 23.83%

5 Liquor $17,474,566.00 1,229 11.32%

10 Supermarket-Chain $15,196,238.00 377 9.85%

1 Bar-Restaurant $4,208,379.00 1,232 2.73%

6 Newstand $2,975,056.00 101 1.93%

11 Supermarket-Indep $2,488,794.00 127 1.61%

8 Non-traditional $1,637,407.00 193 1.06%

7 Non-profit Club $1,285,004.00 378 0.83%

9 Pharmacy $901,296.00 177 0.58%

2 Coffee-Donut-Subs $667,753.00 62 0.43%

0 Unknown $62.00 1 0.00%

$154,313,138.00 7,886 100.00%

FYTD Sales by Trade Channel Page 4 of 9

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

14 / All or Nothing Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

3 Convenience Store $4,352,515.00 2,531 48.81%

1 Bar-Restaurant $1,845,575.00 1,177 20.70%

4 Convenience Store With Gas $1,072,035.00 1,362 12.02%

5 Liquor $649,466.00 1,169 7.28%

7 Non-profit Club $424,268.00 366 4.76%

10 Supermarket-Chain $208,268.00 375 2.34%

6 Newstand $113,209.00 93 1.27%

8 Non-traditional $90,524.00 161 1.02%

11 Supermarket-Indep $72,605.00 116 0.81%

2 Coffee-Donut-Subs $62,879.00 57 0.71%

9 Pharmacy $26,596.00 135 0.30%

$8,917,940.00 7,542 100.00%

FYTD Sales by Trade Channel Page 5 of 9

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

15 / Keno Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

1 Bar-Restaurant $407,527,883.00 1,234 38.62%

3 Convenience Store $387,093,654.00 2,606 36.69%

7 Non-profit Club $102,173,990.00 378 9.68%

4 Convenience Store With Gas $78,264,201.00 1,392 7.42%

5 Liquor $33,184,413.00 1,224 3.14%

6 Newstand $13,100,010.00 101 1.24%

8 Non-traditional $11,099,823.00 188 1.05%

10 Supermarket-Chain $10,295,600.00 377 0.98%

2 Coffee-Donut-Subs $6,931,705.00 62 0.66%

11 Supermarket-Indep $5,107,705.00 127 0.48%

9 Pharmacy $389,674.00 169 0.04%

$1,055,168,658.00 7,858 100.00%

FYTD Sales by Trade Channel Page 6 of 9

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

17 / Numbers Game Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

3 Convenience Store $193,957,425.50 2,615 59.60%

4 Convenience Store With Gas $53,435,252.50 1,393 16.42%

5 Liquor $33,184,702.75 1,228 10.20%

10 Supermarket-Chain $20,429,227.75 377 6.28%

6 Newstand $7,056,174.50 101 2.17%

11 Supermarket-Indep $5,673,553.25 127 1.74%

1 Bar-Restaurant $4,029,940.00 1,226 1.24%

8 Non-traditional $3,118,410.00 192 0.96%

7 Non-profit Club $1,701,713.00 377 0.52%

2 Coffee-Donut-Subs $1,452,374.75 62 0.45%

9 Pharmacy $1,390,685.00 175 0.43%

0 Unknown $6.00 1 0.00%

$325,429,465.00 7,874 100.00%

FYTD Sales by Trade Channel Page 7 of 9

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

19 / Lucky for Life Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

3 Convenience Store $12,142,272.00 2,613 49.84%

4 Convenience Store With Gas $4,622,037.00 1,393 18.97%

10 Supermarket-Chain $2,766,971.00 377 11.36%

5 Liquor $2,479,033.00 1,229 10.18%

1 Bar-Restaurant $583,341.00 1,207 2.39%

6 Newstand $494,896.00 101 2.03%

11 Supermarket-Indep $418,031.00 127 1.72%

8 Non-traditional $310,070.00 192 1.27%

7 Non-profit Club $262,899.00 376 1.08%

9 Pharmacy $149,494.00 175 0.61%

2 Coffee-Donut-Subs $133,748.00 62 0.55%

0 Unknown $6.00 1 0.00%

$24,362,798.00 7,853 100.00%

FYTD Sales by Trade Channel Page 8 of 9

MASSACHUSETTS STATE LOTTERY COMMISSION

01/29/2020 Time: 03:38:23

Game Type: All Trade Channel: All

Date Range: 07/01/2018 - 06/30/2019

65 / INSTANT

Trade Channel Trade Channel Name Total Net Sales Number of Agents Percentage

3 Convenience Store $1,958,924,479.00 3,100 53.48%

4 Convenience Store With Gas $871,882,325.00 1,565 23.80%

5 Liquor $345,958,746.00 1,316 9.44%

10 Supermarket-Chain $206,335,047.00 394 5.63%

1 Bar-Restaurant $80,039,033.00 1,184 2.18%

6 Newstand $61,947,437.00 109 1.69%

11 Supermarket-Indep $47,396,572.00 134 1.29%

8 Non-traditional $37,136,574.00 209 1.01%

2 Coffee-Donut-Subs $19,904,347.00 66 0.54%

7 Non-profit Club $18,234,673.00 342 0.50%

9 Pharmacy $15,393,054.00 288 0.42%

0 Unknown $0.00 2 0.00%

$3,663,152,287.00 8,709 100.00%

FYTD Sales by Trade Channel Page 9 of 9

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File details come from the government source that posted it. Updated .