Attachment I Appendix Q AV Media.pdf
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- Solicitation number
- 70Z02322R09230001
About this file
This request for proposals from the United States Coast Guard seeks exhibition design and fabrication services in support of the United States Coast Guard Museum. Services will include the design and fabrication of object, image, audiovisual and immersive exhibition spaces with interactive elements. The contract type will be an indefinite delivery indefinite quantity contract. Questions regarding this solicitation must be submitted by email to the identified contracting officer and contract specialist no later than five business days after posting. Responses are due on an unspecified future date. The North American Industry Classification code is 712110 and the size standard is $30 million.
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EISTERHOLD ASSOCIATES INC.
AVAILABLE LIGHT
NATIONAL COAST GUARD MUSEUM
100% DESIGN DEVELOPMENT PACKAGE / AV MEDIA
30 SEPTEMBER 2021
IDIQ CONTRACT 70Z02318DGPH00100
TASK ORDER 3 EXHIBIT DESIGN
SEARCH | Eisterhold Associates Inc. September 30, 2021 1
National Coast Guard Museum – AV Media Introductory Notes
Deck 1 – Arrival
AV.01.03.01.01 Theater ORIENTATION FILM Theater Presentation
Deck 2 – Safety
Meet the Coast Guard
AV.02.01.01.01 Coast Guard Overview DIGITAL TIMELINE Computer-driven
Interactive
AV.02.01.02.02 Where in the World
WHERE IN THE WORLD
DIGITAL GLOBE
Computer-driven Interactive
Lifesavers Around the Globe
AV.02.02.00.03 Introduction WALL OF WAVES Environmental Video Loop
AV.02.02.01.04 Origins of SAR IDA LEWIS TABLEAU Ambient Audio 14
AV.02.02.02.05 US Life-Saving Service PEA ISLAND TABLEAU Tableau
Media/Show
AV.02.02.02.06 US Life-Saving Service LYLE GUN INTERACTIVE Electromechanical
Interactive
AV.02.02.05.07 SAR Innovation & Technology
NATIONAL MOTOR
LIFEBOAT SCHOOL
Linear Media 19
AV.02.02.05.08 SAR Innovation & Technology
INTERACTIVE SAR
RESPONSE
Media Interactive 20
AV.02.02.06.09 SAR in the 21st Century KATRINA TABLEAU Tableau
Media/Show
AV.02.02.06.10 SAR in the 21st Century
TEAM COAST GUARD -
WE ARE LIFESAVERS
Linear Media 24
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AV.02.02.07.11 Stories of Lives Saved SURVIVORS’ STORIES Linear Media 26
AV.02.02.08.12 Helicopter Overlook BOUNTY RESCUE Linear Media 27
Deck 3 – Security
Enforcers on the Seas
AV.03.01.03.01 Rum War RUM RUNNERS VS
COAST GUARD
Linear Media 29
AV.03.01.04.02 War on Drugs WAR ON DRUGS Linear Media 31
AV.03.01.05.03 Force Protection at Home
TEAM COAST GUARD –
WE ARE ENFORCERS
Linear Media 32
AV.03.01.07.04 Boarding Team BOARDING TEAM (formerly BOARDING
PARTY)
Immersive Environment, Multiple Elements
Defenders of Our Nation
AV.03.02.01.05 First Hundred Years
IN TIMES OF CONFLICT Linear Media 36
AV.03.02.03.06 World War II VALOR IN WWII - MUNRO
MEDAL OF HONOR
Tableau Media/Show
AV.03.02.04.07 Redefining Defense Roles
VOICE OF AMERICA Ambient Audio 41
AV.03.02.05.08 Modern Combat TEAM COAST GUARD –
WE ARE DEFENDERS
Linear Media 41
AV.03.02.05.09 Modern Combat EVOLVING DEFENSE
ROLES
Linear Media 42
Aviation Gallery & Observation Deck
AV.03.03.01.10 Observation Deck
JAYHAWK TECHNICAL
OVERLAY
Computer-driven Interactive
Deck 4 – Stewardship
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Champions of Commerce
AV.04.01.01.01 Global Supply Chain
COMMERCE MEDIA Linear Media 49
AV.04.01.02.02 Aids to Navigation
LIGHTHOUSE KEEPERS Linear Media 50
AV.04.01.02.03 Aids to Navigation
BUOY AUDIO Ambient Audio 52
AV.04.01.02.04 Aids to Navigation
DEVELOPMENT OF
NAVIGATION
Linear Media 53
AV.04.01.02.05 Aids to Navigation
SHIP TRACKING TOUCH
TABLE
Computer-driven Interactive
AV.04.01.02.06 Aids to Navigation
TEAM COAST GUARD –
WE ARE CHAMPIONS
Linear Media 56
AV.04.01.03.07 Ice Operations THE BERING SEA
PATROL
Linear Media 57
AV.04.01.04.08 On the Cutter Bridge
CUTTER BRIDGE –
POLAR AND ICE
OPERATIONS
Linear Media 58
Protectors of the Environment
AV.04.02.01.09 Living Marine Resources
ANIMAL RESCUES Linear Media 59
AV.04.02.02.10 Containing Catastrophe
CONTAINING
CATASTROPHE
Tableau Media/Show
AV.04.02.03.11 Environmental Enforcement
ENVIRONMENTAL
ENFORCEMENT
Linear Media 61
AV.04.02.03.12 Environmental Enforcement
TEAM COAST GUARD –
WE ARE PROTECTORS
Linear Media 62
Community Stories
AV.04.03.01.13 Coast Guard Community
SILENT DRILL TEAM Linear Media 64
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Deck 5 – STEM Discovery
STEM
Discovery Center
AV.05.02.01.01 Briefing Theater BRIEFING THEATER Linear Media 66
AV.05.02.02.02 Command Center
COMMAND CENTER Tableau Media/Show
AV.05.02.03.03 Simulation Center
SIMULATION CENTER –
VR HEADSET STATION
Hardware Only 67
AV.05.02.03.04 Simulation Center
SIMULATION CENTER –
CAVE
Hardware Only 68
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Introductory Notes General Media Direction
The overall feeling and approach to media development for the National Coast Guard Museum (NCGM) project should convey the dynamism and excitement of the history and future of the Coast Guard organization. The quality and professionalism of all media should reflect the museum’s stature as a national resource, comparable to other national military museums such as the National Museum of the United States Army and the National Museum of the Marine Corps.
The greatest extent possible, media developers should use authentic Coast Guard voices and visuals. The Coast Guard has a rich inventory of video and oral histories dating back to WWII and beyond. When media of events or oral histories are not available, look to achieve authenticity through direct quotation of participants and use of primary sources.
Notes on Hardware
Hardware specifications and related power consumption estimates provided are intended as typicals only and are not meant to represent final hardware selection or direction.
Available AV hardware models, model numbers and specifications change frequently over time and these changes are often accompanied by lower costs and improved performance as technology advances. Final hardware selection should happen as close as possible to purchase, during the development of construction documentation, to ensure the procurement of the best equipment available at the time.
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Deck 1 - Arrival Media Title: ORIENTATION FILM Media Number: AV.01.03.01.01 Area: 01.03 Theater
Media Purpose:
• To provide an exciting overview of today’s Coast Guard
• To highlight the diverse people, roles and missions of the Coast Guard
• To link the Coast Guard’s contemporary missions to its predecessor agencies and long tradition of service
• To highlight the unifying values and creed of the Coast Guard
• To pique the interest of our multiple audiences and encourage them to explore the stories told in the Museum upstairs
• Make the following points at about the Coast Guard o The oldest continuous Maritime Service o Founded in 1790 with USRM o Lifesavers o An integral part of law enforcement, national defense and security in both peace and in war o Facilitates billions of dollars of commerce per year o An integral part of environmental protection o A multi-mission force that works with other military branches and federal services o Operates on a global scale
Visitor Experience:
As the lights come down, the film opens on a dramatic scene: a family is stranded on a foundering sailboat. They call for help over a crackling VHF radio, “Mayday, Mayday, Mayday!” After a few tense moments, a reply breaks through the static, “Vessel in distress, this is the United States Coast Guard, we’re on our way.” Relieved faces indicate they know help will soon be on its way.
This is probably the most familiar role of the Coast Guard for many visitors, but is only one of the many ways in which the Coast Guard serves and protects the US public. A mixture of voice-over narration and first-person accounts paints the picture of the Coast Guard as a multi-faceted, mission-ready service with national and global impact that protects citizens and natural resources; facilitates, safeguards, and advances maritime commerce; and defends national interests in peacetime and in war. Tying together the diverse stories, SEARCH | Eisterhold Associates Inc. September 30, 2021 7 people and missions of the Coast Guard are its motto, “Always Ready”, its creed, and its core values of honor, respect and devotion to duty.
The values of honor, respect and devotion to duty provide the framework for the body of the film. It tells the story of the chronological development of the Coast Guard from the legacy services through today, highlighting the central role that training plays, and uses dramatic storytelling and first-person accounts to illustrate the major functional roles following the organization of the exhibit wings.
The three value sections are each broken into two subsections. Each subsection begins with an introduction to that core value using a consistent design element, for example a Coast Guard Company Commander, as it relates to a Coast Guard functional role. Then it shows modern footage of training related to the role. This is followed by a story from Coast Guard history showing the value in action for this role.
Core Value: Honor Role: Defenders Modern Training Story Historical Period: First Founding Role: Enforcers Modern Training Story Historical Period: Legacy Service
Core Value: Respect Role: Champions of Commerce Modern Training Story Historical Period: Second Founding Role: Protectors of the Environment Modern Training and Operations Story Historical Period: Third Founding
Core Value: Devotion to Duty Role: Life Saving by boat Modern Training and Operations Story Historical Period: Early Modern Role: Life Saving by air Modern Training and Operations Story Historical Period: Modern/Current
The film concludes with fast paced splices of dramatic clips showing the modern Coast Guard in dynamic action as defenders, enforcers, lifesavers, champions, and protectors. The
SEARCH | Eisterhold Associates Inc. September 30, 2021 8 visitor sees that they demonstrate honor, respect and devotion to duty every day as men and women of the United States Coast Guard.
Hardware:
None. The base building includes a standard theater and projection capability.
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Deck 2 - Safety Media Title: DIGITAL TIMELINE Media Number: AV.02.01.01.01 Area: 02.01 Meet the Coast Guard Exhibit: 02.01.01 Coast Guard Overview
Media Purpose:
• To provide visitors with a view of Coast Guard and world historical events arranged chronologically and the ability to learn more about events in the history of the Coast Guard.
The visitor encounters a line of distinctive curved monitors that follow the curvature of the walls in the Meet the Coast Guard area. These monitors display a continuous timeline stretching back to the establishment of the first lighthouse in America in 1716 and forward to the current day. The timeline features world events above the line and Coast Guard events below. By touching a Coast Guard event, the visitor opens a pop-up window with additional information about that event, including text and images. Select foundational events are highlighted. Images of artifacts from the museum are indicated with a special symbol, alerting the visitor that they can find that artifact on the museum floor.
Coast Guard Historians Timeline:
https://www.history.uscg.mil/Complete-Time-Line/Time-Line-1900-2000/ https://www.history.uscg.mil/Complete-Time-Line/Time-Line-1700-1800/
Foundational Events
• U.S. Lighthouse Service 1789
• U.S. Revenue Marine 1790
• Steamboat Inspection Service 1837
• U.S. Life Saving Service 1848
• Bureau of Navigation 1884
• U.S. Coast Guard 1915
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Figure 1 - Screen with sample event detail
Wireframe:
Five (5) 55” Flexible OLED touch monitors, e.g. LG 55EF5F-L or equivalent Five control CPUs, e.g. Stealth LPC-175F Ultra-small fanless mini PC or equivalent No audio
Estimated power consumption (max): 1840W
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Media Title: WHERE IN THE WORLD DIGITAL GLOBE Media Number: AV.02.01.02.02 Area: 02.01 Meet the Coast Guard Exhibit: 02.01.02 Where in the World
Media Purpose:
• To illustrate the extent of the Coast Guard presence around the world at certain key moments in history.
• To tell the story of the evolution over time of the locations of specific classes of
Coast Guard facilities, namely lighthouses, Coast Guard stations, small boat/air stations, LORAN stations and ocean stations.
Upon entering the Meet the Coast Guard area, visitors are drawn to the large spherical display in the center of the room. It shows the globe of the earth, slowly rotating.
Superimposed on the globe are the locations of Coast Guard facilities and activities. As the visitor watches, the display slowly steps through five key points in Coast Guard global expansion, from its early founding days through modern times. We see the growth of the Coast Guard’s extent from a handful of cutters and a few lighthouses in the northeast, through the establishment of LORAN stations in World War II and to its current reach around the world.
The five key points in the Coast Guard’s global expansion are:
• 1793: first cutters were launched 1791-1793; along with colonial lighthouses brought under Federal control
• 1915: USCG created; LSS & RCS stations/bases around the country & Great Lakes to include a LSS station in Alaska; Bering Sea Patrol well established; International Ice Patrol underway; light stations in Philippine Islands, Panama (Panama Canal), Puerto Rico, Alaska & Hawaii
• 1940: Right before we entered WW2 but still engaged with Great Britain as an ally;
CG aviation well established; cutters patrolling Greenland waters; USLHS incorporated; IIP & neutrality patrols along with the beginnings of Ocean Station patrols; (Alternatively, could use 1945 and how CG spread over the globe with MIOs, beginnings of world-wide LORAN enterprise)
• 1967: CG moved to DOT; LORAN in full force throughout the world; MIOs throughout the world; ocean stations in Atlantic & Pacific; cutters serving in Vietnamese waters; aviation detachments & aviation support for LORAN stations world-wide; icebreakers serving in Arctic & Antarctica
• Current: Move to DHS; LORAN gone; MIOs virtually gone; ocean stations gone;
LEDETs on board USN and other warships; cutters supporting Operations Noble Eagle & OIF; polar ops continue and combine with national security mission.
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As each new time period is displayed, contextualizing information and imagery explaining the changes are shown on three flat-screen monitors mounted on a rail around the globe.
Also on these screens is a legend that allows the visitor to identify the different types of Coast Guard facilities represented by the icons on the globe. When a visitor touches a legend icon on a rail-mounted touch screen, a pop-up window on that visitor’s screen then tells the story of the growth of that particular type of Coast Guard presence over its entire history. After the user closes the pop-up window, the screen goes back to the display of period- specific information synchronized with the globe display. The globe display runs independently and is not controlled by or altered by the operation of the rail-mounted screens.
The different types of Coast Guard facilities are:
• Sectors
• Lighthouses
• Ocean Stations
• LORAN Stations
• Air/Small Boat Stations
Figure 2 - Globe and rail-mounted display
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Spherical display 48” diameter, e.g. SSI Digital Sphere P2 or equivalent.
Three touch screens 15” diagonal, e.g ELO 1502L or equivalent Four control CPUs, e.g. Stealth LPC-175F Ultra-small fanless mini PC or equivalent
Estimated power consumption (max): 3900W
Media Title: WALL OF WAVES PROJECTION Media Number: AV.02.02.00.03 Area: 02.02 Lifesavers Around the Globe Exhibit: 02.02.00 Introduction
• To convey the power and danger of the sea, the Coast Guard’s milieu.
Video of heaving sea waves, towering overhead, is displayed on the wall. To the right, a mirrored wall adds depth.
Example stock video:
https://www.istockphoto.com/video/extreme-stormy-rough-sea-gm882194502-245513041 https://www.istockphoto.com/video/extreme-stormy-rough-sea-gm882015996-245489578
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Video projector, e.g. PT-RZ770 with ET-DLE060 lens or equivalent Media player, e.g. Brightsign HD224 or equivalent Speaker, e.g. JBL Control 25-1 or equivalent
Estimated power consumption (max): 850W
Media Title: IDA LEWIS TABLEAU Media Number: AV.02.02.01.04
Exhibit: 02.02.01 Origins of SAR
• To enliven and activate the Ida Lewis tableau.
The visitor’s arrival at the Ida Lewis tableau triggers lighting and audio. Blue lighting helps establish this as a wintery moonlit scene. Sounds of creaking ice, whipping winds and calls for help contribute to the drama of the scene.
Hardware:
Solid-state audio player, e.g. Gilderfluke Sd-25 w/DMX (50W)
Estimated power consumption (max): 50W
Media Title: PEA ISLAND TABLEAU Media Number: AV.02.02.02.05
Exhibit: 02.02.02 US Life-Saving Service
• To enliven and activate the story of the Pea Island tableau.
As the visitor arrives in this area, they see a wall mural depicting the coastline of the Outer Banks at Pea Island. A blue sky above dunes and beachgrass is animated with a projection of fair-weather clouds and sea birds. The scene continues from the wall mural seamlessly
SEARCH | Eisterhold Associates Inc. September 30, 2021 15 to a projection on a scrim, featuring the Pea Island Life-Saving Station. The scrim serves as the main projection surface for the media.
After a moment, the show begins and the visitor is introduced to the “Graveyard of the Atlantic”, off the North Carolina coast. A series of poorly executed rescues, including the USS Huron and the Metropolis, indicated a need to appoint new competent surfmen to run the lifesaving stations. It was in this climate that Captain Richard Etheridge became the first African American to command a Life-Saving station, and thus the first to command a U.S.
federal base of operations, when the Service appointed him as the keeper of the Pea Island Life-Saving Station in North Carolina on 24, January 1880. The Revenue Cutter Service officer who recommended his appointment, First Lieutenant Charles F. Shoemaker, noted that Etheridge was "one of the best surfmen on this part of the coast of North Carolina," and Shoemaker was, “fully convinced that the interests of the Life-Saving Service here, in point of efficiency, will be greatly advanced by the appointment of this man to the Keepership of Station No. 17.”
Etheridge and his men are known for many heroic rescues, but now we focus on the rescue of the E.S. Newman on October 11, 1896. As the story of the rescue unfolds, the lights begin to dim and the puffy cumulus clouds projected on to the mural are replaced by a menacing storm front. The video describes the fearsome storm, the desperate situation of the crew and passengers, and finally the dim light of their flare sent up into the turbulent sky, which we see faintly behind the scrim. In response, we see the lifesaver’s flare of acknowledgement, and soon Etheridge and his crew are struggling with their beach cart across the hurricane-lashed sand.
When they finally reach the Newman, there is no solid ground to set the Lyle gun upon, and so no way to a launch line. Instead, Theodore Meekins and Stanley Wise affect a dangerous swim to carry a line out. The lighting dims further and we can hear the crash of the surf and the exertion of the men as they make their way through waves and debris out to the wreck.
Then shouts of relief and joy as they make it to the Newman. Lighting comes up revealing the tableau scene behind the scrim: the cast figures of the two men emerging from the surf back to shore with the first rescued passenger, the captain’s 3-year-old son Thomas. The story of the successful rescue of all souls aboard the Newman completes and the presentation ends with a discussion of the legacy of Richard Etheridge and the Pea Island Lifesavers.
Hardware:
Three (3) video projectors, e.g. PT-RZ770 with ET-DLE060 lens or equivalent Three (3) media players, e.g. Brightsign HD224 or equivalent Two (2) speakers, e.g. JBL Control 25-1 or equivalent Show control, lighting.
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Estimated power consumption (max): 2800W
Media Title: LYLE GUN INTERACTIVE Media Number: AV.02.02.02.06
Exhibit: 02.02.02 US Life-Saving Service
• To demonstrate a key element of early life saving: getting a line to a stranded ship.
• An opportunity to introduce STEM concepts of ballistics, trajectory and chemistry in the context of early life saving
Visitor Experience:
The visitor encounters a diorama model scene showing a ship which has run aground at one end and a Lyle gun on the beach at the other end. The background of beach, ocean and stormy sky behind the scene is displayed on the lower half of a large LCD monitor. The upper half shows an aerial view, looking down on the scene, to aid in aiming. The visitor uses buttons to select a small, medium, or large charge. The larger the charge, the further the projectile will go. The visitor uses a joystick to adjust the aim of the Lyle gun both left/right and up/down, with servomotors controlling the model gun in response to the user’s adjustments. The aiming is complicated by variable winds, which are indicated numerically or by a Lifesaving Service pennant shown on the background monitor. When the visitor is satisfied with their aim and charge, they press a ‘fire’ button. The video screen behind the scene shows the simulated path of the projectile pulling the line to the ship. Based on the aim, the shot either successfully reaches the ship or it misses its mark, and the visitor is provided appropriate feedback.
A rail contains information on how to operate the interactive and notes and potentially an image (see reference below) clarifying the actual scale of the Lyle gun relative to the ship.
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Figure 3- Lyle Gun Interactive with split screen display
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Figure 4 - Reference image to establish scale
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One 86” LCD, e.g. Planar SL8664K or equivalent One CPU, e.g. Stealth LPC-175F Ultra-small fanless mini PC or equivalent Joystick, buttons and servo control for model gun (gun does not actually fire)
Estimated power consumption (max): 400W
Media Title: NATIONAL MOTOR LIFEBOAT SCHOOL Media Number: AV.02.02.05.07
Exhibit: 02.02.05 SAR Innovation & Technology
• Demonstrate the capabilities of the modern 47’ motor lifeboat by showing dramatic video from the National Motor Lifeboat School at Cape Disappointment.
Visitor Experience:
The visitor’s presence triggers the start of a brief linear video showing exciting footage from training at the National Motor Lifeboat School. The visitor first sees the older open rowed lifeboats, as featured in the earlier portions of the deck, and understands the sharp contrast
SEARCH | Eisterhold Associates Inc. September 30, 2021 20 between them and the high-performance 47’ motor lifeboat currently in use. They also appreciate how Coast Guard training helps crewmen be ‘always ready’.
Sample Media:
In the swells - https://www.dvidshub.net/video/317783/nmlbs Talking heads about NMLBS - https://www.dvidshub.net/video/314190/national-motor-lifeboat-school-unit-profile B-roll - https://www.dvidshub.net/video/314656/091106-g-7171k-mlbs https://www.dvidshub.net/video/288847/station-cape-d-trains-near-ilwaco-wash Surf swim training - https://www.dvidshub.net/video/279910/cape-disappointment-surf-swim-training
One 43” LCD, e.g. Planar SL4364K or equivalent Media player, e.g. Brightsign HD224 or equivalent Bar speaker, e.g. JBL Pro SoundBar PSB-1 or equivalent
Estimated power consumption (max): 150W
Media Title: INTERACTIVE SAR RESPONSE Media Number: AV.02.02.05.08
Exhibit: 02.02.05 SAR Innovation & Technology
• To illustrate the many steps, jobs, equipment and people that are required to respond to a distress call and affect a successful search and rescue operation.
• To promote an appreciation of how the Coast Guard evaluates and balances risk and gain when making decisions throughout search and rescue operations.
Visitor Experience:
As the visitor approaches a large interactive touchscreen in this section of At the Station, they see onscreen an image of a VHF radio and handset. Crackling static is heard and a faint muffled voice, too indistinct to understand. Is it a distress call? The visitor is invited to touch the screen to find out. As the interaction unfolds, the visitor follows a simulated SAR operation, starting with the VHF channel 16 call, and they see how that call triggers a sequence of events that ties together all the elements of Coast Guard search and rescue that they have already been introduced to. Training, equipment, communications, weather forecasting and risk management all come together, culminating in a successful rescue and
SEARCH | Eisterhold Associates Inc. September 30, 2021 21 return. Along the way, the visitor gets to weigh in on the risk and gain deliberations that factor into the Coast Guard decision making process.
The call comes in from a recreational fishing boat that can’t get its engine started and is beginning to drift with the currents. It is a routine pan-pan call on a beautiful day, with low chance for loss of life. The situation changes at two points along the way. Each time, new circumstances and information become available and the visitor is asked to update their perception of risk and gain. After a brief pause to allow for users to respond, the presentation resumes with the Coast Guard’s risk assessment and rationale.
Initial Call/Decision Point #1 – Calm seas, crew and boat available. A pan-pan call with low imminent danger to life but potential loss of property.
Low risk, medium gain = go!
Unexpected Storm/Decision Point #2 – An unexpected storm develops. The boat deployed is small and the coxswain is not qualified for heavy weather. The sudden change in weather means there isn’t time adequate time for planning. Crew of stranded boat concerned but not in immediate peril.
Risk high, gain medium. - Look for options to mitigate risk and coordinate with COC. A decision is made to wait for the front to blow through.
Injury/Decision Point #3 – The storm passes but leaves choppy seas and high winds in its wake. During the storm one of the passengers on the disabled boat is injured in a fall and is now unconscious and bleeding from a head wound.
Risk is medium, gain is high. - Another, larger boat with a crew qualified for heavy weather is available at another station. This asset is called in and preparations are made to call in a helicopter if necessary for support.
The short video concludes with the rescue successfully completed via boat and a brief post mission analysis.
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65” Touch LCD, e.g. Planar PS6574K or equivalent Media player, e.g. Brightsign HD224 or equivalent
Estimated power consumption (max): 225W
Media Title: KATRINA TABLEAU Media Number: AV.02.02.06.09
Exhibit: 02.02.06 SAR in the 21st Century
• To tell the story of Coast Guard lifesaving during hurricane Katrina.
A video wall behind the Katrina punt boat is the display surface for a multimedia show telling the story of the Coast Guard’s significant role in the planning, response, and recovery efforts in areas of search and rescue, marine pollution response, and the management of maritime commerce. The video prominently features footage of heroic Coast Guard rescues both via boat and by air. First person voice-over accounts from rescuers and survivors lend authenticity and a personal touch. Throughout the video, a text overlay provides date and time information along with storm and rescue statistics.
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Storyboard notes:
The Coming Storm: The video opens with the coming storm and its turn toward New Orleans.
Preparations: The Coast Guard already had in place up-to-date and regularly exercised hurricane plans. For Katrina, it pre-positioned assets for a “surge operation,” a high-intensity response effort launched with maximum available resources and personnel.
Image: Coast Guard rescue helicopters line the tarmac at Air Station New Orleans in Belle Chasse, La.
Landfall: After briefly weakening over southern Florida, Katrina emerged into the Gulf of Mexico and rapidly strengthened into a Category 5 hurricane. On August 29, at Category 3 strength with sustained winds of 125 miles per hour, Katrina made its second landfall over southeast Louisiana and Mississippi.
Impacts: Katrina's storm surge caused 53 breaches to various flood protection structures in and around the greater New Orleans area, submerging 85% of the city. Federal disaster declarations covered 90,000 square miles of the United States, an area almost as large as the United Kingdom. The hurricane left an estimated three million people without electricity.
Ready to Respond: The Coast Guard's ongoing authority under federal law to conduct maritime operations, such as search and rescue and port security, uniquely positioned them to respond immediately and decisively to Hurricane Katrina.
Seven Coast Guard helicopters launched in tropical storm winds to fly to New Orleans to begin the massive rescue operation.
Even non-SAR assets such as the buoy tender Pamlico contributed to the rescue operations, helping to organize evacuation from inundated areas. It was soon joined by the Coast Guard Cutter Spencer which chased the storm as it swept north.
Within the first nine hours after Katrina came ashore, Coast Guard helicopter crews had already rescued 137 people. The video features a series of dramatic air- and boat- based rescues demonstrating the heroism, initiative and ingenuity of Coast Guard personnel.
Improvising proved to be the key to success. When the rescue swimmers determined that many residents were trapped in their attics and were unable to reach their roofs, the swimmers began chopping through the roofs with axes.
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Of the estimated 60,000 people that needed to be rescued from rooftops and flooded homes, the Coast Guard saved more than 33,500, including rescuing from peril 24,135 people and evacuating 9,409 medical patients to safety. The rescue and the response efforts were some of the largest in Coast Guard history, involving units from every district.
Over 5,600 Coast Guardsmen participated in the Coast Guard's response efforts.
But search and rescue operations were only the beginning. A week after the storm, when rescue operations began to wane, the Coast Guard’s focus began to shift towards the myriad of problems posed by the destruction of the storm.
One of these problems was the restoration of thousands of aids to navigation that once safely marked the waterways throughout the region. Coast Guard Cutters Pamlico, Clamp, Greenbrier and two 55-foot aids to navigation boats began this waterway recovery operation on Sept. 5, 2005, just one week after Katrina made landfall. All told the Coast Guard repaired and replaced 1,400 damaged or missing aids to navigation along hundreds of miles of coastline and coordinated the salvage of over 2,500 wrecked vessels.
Recovery and environmental response. The storm caused the release of eight million gallons of environmental contaminants into the Gulf, only three million gallons less than the massive Exxon Valdez oil spill in Alaska. Coast Guard personnel responded to over 4,000 pollution cases, including seven major pollution incidents, and helped reopen all of the nearly 60 refineries in the affected area.
Reflections: The video closes with personal reflections from Coast Guard rescuers and survivors.
Video wall, 4x4 55” low bezel monitors, e.g. Planar Clarity Matrix G3 Complete LX55M-L 4x4 or equivalent. See https://www.planar.com/products/lcd-video-walls/clarity-matrix-lcd/clarity-matrix-g3-complete/#!tab=specifications&spec=998-18814 Two speakers, e.g. JBL Control 25-1 or equivalent
Estimated power consumption (max): 5000W
Media Title: TEAM COAST GUARD – WE ARE LIFESAVERS Media Number: AV.02.02.06.10
Exhibit: 02.02.06 SAR in the 21st Century
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• To help visitors understand that the Coast Guard achieves its missions through teams of people working to a common goal. It takes a team to save a life.
• To showcase the diversity of the Coast Guard in terms of rank, rating, age, gender and ethnicity.
Visitor Experience:
A series of individual Coast Guard members, displayed full-figure and life-sized on a pair of vertically stacked 43” monitors in portrait orientation, beckon visitors to approach an exhibit boldly titled “We Are Lifesavers”. The visitor’s presence triggers a linear media piece. The video starts with a simple statement, “It takes a team to save a life.” What follows is a montage of brief clips of about 10 Coast Guard members introducing themselves and describing in a single sentence or two what they do that supports the Coast Guard’s lifesaving function.
This is not a proposed script, but conceptually, the piece could go something like this.
ET3 Brown “At my comms station, I monitor for calls on CH 16 and communications from the command center.”
OS1 Miller “I stand watch and when a call comes in, I help organize the response.”
Capt Ramos “We can be diverted at a moment’s notice to lend assistance.”
BM1 Kim “I set course and we were on our way.”
MK2 Jones “I keep these engines running so we are always ready to respond in situations like this.”
SK2 Lee “And I buy the fuel that goes into those engines.”
AMTC Thompson “My ground crew keeps the helicopters ready to go.”
Lt Walker “And I make that helo go!”
AST1 Johnson “I might be the one who pulls you out of the water, but there’s a whole bunch people who make this all happen.”
At the end of the presentation, we hear all of the team members speak in unison, “We are lifesavers. We are the United States Coast Guard.”
The visitor is surprised to learn that it isn’t just the rescue swimmer or helicopter pilot that saves the life, but a vast network of operations, engineering, command, supply, maintenance, contracting and more that all need to work in concert. They gain an appreciation for everyone’s contribution.
In each of the other museum wings, visitors encounter a similar exhibit focused on the Coast Guard role associated with that wing. The primary message is that it takes a team to accomplish the mission. Team members display diversity in rank, rating, age, gender and ethnicity.
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Rating/Rank:
OS = Operations Specialist ET = Electronics Technician Capt = Captain BM = Boatswain’s Mate MK = Machinery Technician SK = Storekeeper AMTC = Aviation Maintenance Technician Lt = Lieutenant AST = Aviation Survival Technician
Other potential team members:
Command Center Watch Stander (civ) Equipment Specialist (civ) Auxiliary Search and Rescue
Hardware:
Two 43” LCD, e.g. Planar SL4364K or equivalent Two media players, e.g. Brightsign HD224 or equivalent
Estimated power consumption (max): 290W
Media Title: SURVIVORS’ STORIES Media Number: AV.02.02.07.11
Exhibit: 02.02.07 Stories of Lives Saved
• To convey the positive emotional impact of the Coast Guard’s lifesaving activities.
After experiencing the breadth of Coast Guard lifesaving throughout the wing, the visitor encounters an emotional exit experience that focuses on those who have been rescued and their loved ones. A large flat screen monitor is surrounded by signed life jackets from successful rescues and shows still images and video footage of dramatic rescues, grateful survivors and tearful reunions. This reflective piece features no narration; the story is carried by the voices and faces of those involved, supported with onscreen text as needed.
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Example Media:
Alaskan Monarch - Swept off deck, leap into basket, meeting with father.
https://www.youtube.com/watch?v=K_wn8_yZ2xs&t=454s
Katrina roof rescues - https://www.pond5.com/stock-footage/item/37275675-katrina-hurricane-survivors-rescue
Reunion (static image) https://www.dvidshub.net/image/1076571/search-and-rescue
One 55” LCD, e.g. Planar SL5564K or equivalent One media player, e.g. Brightsign HD224
Estimated power consumption (max): 200W
Media Title: BOUNTY RESCUE Media Number: AV.02.02.08.12
Exhibit: 02.02.07 Stories of Lives Saved
• To connect the helicopter in the atrium with the story of the rescue of the crew of the HMS Bounty in 2012.
Visitor Experience:
After experiencing the dramatic view of the MH-60 Jayhawk and rescue swimmer dominating the atrium, the visitor comes upon a monitor showing footage from the rescue of the crew of the HMS Bounty in October 2012. Two Jayhawks, CG6012 (which hangs in the atrium) and CG6031, were involved in the rescue of 14 people on that day after the Bounty began to take on water and lost power during Hurricane Sandy. The ship itself was lost, along with two crew members.
The short 2-minute video features actual footage from the rescue along with live audio capturing crew communications and aircraft alerts, bringing the tableau of the helicopter and its crew to life. No voice over or narration. The visitor is struck by the calm demeanor of the well-trained Coast Guard rescuers, who go about their business while 30-foot seas
SEARCH | Eisterhold Associates Inc. September 30, 2021 28 heave and the storm rages around them. The clip ends with scenes of the survivors safely returned to land.
Blogpost story on Compass: https://coastguard.dodlive.mil/2012/11/shipmate-of-the-week-rescuers-of-the-hms-bounty/
Video raw b-roll: https://www.dvidshub.net/video/289338/hms-bounty-rescue Video 11-minute edit: https://www.dvidshub.net/video/317801/coast-guard-rescues-14-searches-2-hms-bounty
Hardware:
One 32” LCD, e.g. Samsung DC32E or equivalent One media player, e.g. Brightsign HD224 or equivalent
Estimated power consumption (max): 105W
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Deck 3 - Security Media Title: RUM RUNNERS VS COAST GUARD Media Number: AV.03.01.03.01 Area: 03.01 Enforcers on the Seas Exhibit: 03.01.03 Rum War
• To show how the Coast Guard played cat-and-mouse with the rum runners as they enforced the Volstead Act during the Prohibition Era.
• To show how the newly created Coast Guard rose to the challenge of Prohibition enforcement, and how that challenge help grow and shape it.
• To highlight the ground breaking contributions of Elizebeth Smith Friedman in cryptanalysis that resulted in disrupting rum running and convicting ring leaders.
Visitor Experience:
Projected on crates of confiscated liquor, the visitor views a linear video telling the story of the Rum War between the rum runners and the Coast Guard during Prohibition. The story begins with passage of the Volstead Act, giving enforcement authority to the Treasury Dept and its new Prohibition Bureau, with a small fleet of intercepting boats. They are quickly overwhelmed, and Treasury turns to the agency responsible for protecting revenues and preventing smuggling at sea: the Coast Guard.
What followed over the next few years was an unprecedented expansion of the Coast Guard: The service grew from 4,000 to 10,000 personnel, and a fleet of new cutters, specially designed to intercept and catch rum runners, was rolled out over the next few years, to be aided in their efforts by 25 refurbished Navy destroyers that had been mothballed after the war.
Rum-runner tactics became increasingly sophisticated, fueled by immense profits and a growing presence of organized crime syndicates. The Coast Guard responded with their own determination and ingenuity, adding faster small boats and using smugglers confiscated speed boats against them.
Syndicates also began to perfect the use of radio communications. Encoded messages communicating a day’s sales, requests for provisions, the vessel’s location, and other information were sent to management on land. On shore, new technologies allowed hidden pop-up stations to communicate using high frequencies that often went undetected. The
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Coast Guard launched its own sophisticated radio communications system including a new generation of radio direction-finding equipment that helped cutter crews locate rum ships.
But intercepting illegal transmissions was of little use unless they could be read. By 1927, hundreds of unread encrypted intercepts had accumulated, but thanks to the addition of the expert cryptanalyst Elizebeth Smith Friedman, the Coast Guard began to make headway.
Within two months of her hiring, the division’s new Cryptanalytic Unit, consisting of Friedman and an assistant, had cleared the backlog of messages. By the early 1930s, a bigger Cryptanalytic Unit, run by Friedman, was supporting a new radio intelligence service at Coast Guard Headquarters.
The messages that she deciphered and decoded enabled her to implicate several smugglers operating in the Gulf of Mexico and on the Pacific Coast. She subsequently testified in cases in Galveston and Houston, Texas, and New Orleans, Louisiana. During cross-examination in a case in New Orleans in 1933, she famously asked the judge to have a blackboard brought in.
She proceeded to deliver a class in solving substitution cyphers, clearly showing the jury the soundness and certainty of the technique.
[During this segment of the video, the process of solving a substitution cipher used in the courtroom, as described by Friedman in her memoirs, is projected on the blackboard.
Cipher text (applied to blackboard): LTQ LS LIR BLILKAI FK MFKQP Plain text (projected): OUT OF OLD COLONEL IN PINTS
Plain text alphabet: ABCDEFGHIJKLMNOPQRSTUVWXYZ Cipher text alphabet: ZEBRASCDFGHIJKLMNOPQTUVWXY
Copy on the rail in front of the blackboard explains how a simple substitution cipher works, with a mapping between a plain text alphabet and cipher alphabet. It briefly discusses how a cryptanalyst determines the cipher alphabet (e.g. frequency distribution of characters and probable content), and the presents the cipher text alphabet used to encode the message on the blackboard (shown below). Armed with the cipher text alphabet they can decrypt the message on the chalkboard. The plain text of the message is revealed behind a flap on the rail.]
Her efforts resulted in convictions against thirty-five bootlegging ringleaders who were found to have violated the Volstead Act. Ringleaders were directly linked with suspected vessels as a result of the information arising out of her analysis.
On Dec. 5, 1933, the 21st Amendment was ratified, ending Prohibition. The Coast Guard would never be the same. After being assigned the biggest law enforcement task in its history, the Coast Guard became a paramilitary law enforcement agency with a crucial role in national security and expertise in the interdiction of law-breaking vessels. It also
SEARCH | Eisterhold Associates Inc. September 30, 2021 31 developed new capabilities, including an aviation branch; a large fleet of cutters designed for a variety of tasks offshore, inshore, and in waterways; sophisticated intelligence and codebreaking personnel; and well-trained crews manning Navy warships. The Coast guard’s law enforcement role continued to develop throughout the 20th century, first with enforcement of the Whaling Convention Act of 1932 and the Anti-Smuggling Act of 1935 continuing up to the modern day.
References:
• https://media.defense.gov/2017/Jun/25/2001768442/-1/-1/0/USCGMISSIONSTIMELINE.PDF
• https://www.defensemedianetwork.com/stories/rum-war-the-u-s-coast-guard-and-prohibition/
• https://media.defense.gov/2017/Jul/01/2001772273/-1/-1/0/RUMWARATSEA.PDF
• https://www.marshallfoundation.org/library/wp-content/uploads/sites/16/2015/06/ESF-
Memoirs-Tape-14.pdf
• https://www.pbs.org/video/the-codebreaker-dcbakk/
• https://en.wikipedia.org/wiki/Substitution_cipher
Two (2) video projectors, e.g. Panasonic PT-RZ770 with ET-DLE170 lens or equivalent Two (2) media players, e.g. Brightsign HD224 or equivalent
Estimated power consumption (max): 1700W
Media Title: WAR ON DRUGS Media Number: AV.03.01.04.02
Exhibit: 03.01.04 War on Drugs
• To show the Coast Guard’s ongoing mission to interdict illegal substances.
• To highlight the actions of the Coast Guard in modern drug interdiction activities.
In a parallel to the Rum Wars video which picks up where that story drops off, the visitor sees the modern efforts of the Coast Guard to interdict the drug trade projected onto bales of confiscated drugs. Linear video uses dynamic file footage and voice over narration to tell the story of present-day Coast Guard drug interdiction activities. Every day, the Coast Guard
SEARCH | Eisterhold Associates Inc. September 30, 2021 32 combats the illicit drug trade in a six-million square mile area, including the Caribbean, Gulf of Mexico and Eastern Pacific. Coast Guard drug interdiction accounts for nearly 52 percent of all U.S. government seizures of cocaine each year.
Story elements may include:
The Coast Guard’s first modern major drug seizure on March 8, 1973, when Coast Guard Cutter Dauntless boarded a 38-foot sports fisherman, the Big L and arrested its master and crew, with more than a ton of marijuana on board. The visitor sees the transition between the Big L capture and more modern law enforcement, including a discussion of the beginning of the war on drugs in the 1980s and Coast Guard operations in South America.
Helicopter Interdiction Tactical Squadron (HITRON), an armed United States Coast Guard helicopter squadron specializing in Airborne Use of Force (AUF) and drug-interdiction missions. Footage is shown of a HITRON aerial gunner firing shots across the bow of a go-fast boat, compelling it to stop.
The U.S. Coast Guard Cutter Munro crew member boarding a self-propelled semi-submersible suspected drug smuggling vessel June 18, 2019, while operating in international waters of the Eastern Pacific Ocean.
General https://media.defense.gov/2017/Jun/25/2001768442/-1/-1/0/USCGMISSIONSTIMELINE.PDF Dauntless https://coastguardblogcom.wpcomstaging.com/2019/08/29/the-long-blue-line-dauntless-and-the-origins-of-drug-interdiction/
HITRON
https://www.youtube.com/watch?v=Z-ZJr7GlxZk and HITRON Greatest Hits video, from CG historian Dr. Wm. Theisen.
Munro https://www.dvidshub.net/video/695886/
Hardware:
Video projector, e.g. Panasonic PT-RZ770 with ET-DLE150 lens or equivalent Media player, e.g. Brightsign HD224 or equivalent
Media Title: TEAM COAST GUARD – WE ARE ENFORCERS Media Number: AV.03.01.05.03
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Exhibit: 03.01.05 Port & Waterway Security
• To help visitors understand that the Coast Guard achieves its missions through teams of people working to a common goal. It takes a team to keep our waters safe.
• To showcase the diversity of the Coast Guard in terms of rank, rating, age, gender and ethnicity.
A series of individual Coast Guard members, displayed full-figure and life-sized on a pair of vertically stacked 43” monitors in portrait orientation, beckon visitors to approach an exhibit boldly titled “We Are Enforcers”. The visitor’s presence triggers a linear media piece. The video starts with a simple statement, “It takes a team to keep our waters safe.” What follows is a montage of brief clips of about 10 Coast Guard members introducing themselves and describing in a single sentence or two what they do that supports the Coast Guard’s enforcement function.
At the end of the presentation, we hear all of the team members speak in unison, “We are enforcers. We are the US Coast Guard.”
Potential Team Members
• Boarding Team member
• HITRON
• Port Security – Maritime Enforcement Specialist
• Intelligence specialist
• Investigator (civ)
• Legal (civ)
• Administrator (civ)
The visitor is surprised to learn that it isn’t just the sharpshooter or captain of the port that keep our waters safe, but a vast network of operations, engineering, command, supply, maintenance, contracting and more that all need to work in concert. They gain an appreciation for everyone’s contribution.
In each of the other museum wings, visitors encounter a similar exhibit focused on the Coast Guard role associated with that wing. The primary message is that it takes a team to accomplish the mission. Team members display diversity in rank, rating, age, gender and ethnicity.
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Two 43” LCD, e.g. Planar SL4364K or equivalent Two media players, e.g. Brightsign HD224 or equivalent
Media Title: BOARDING TEAM (formerly BOARDING PARTY) Media Number: AV.03.01.07.04
Exhibit: 03.01.07 Boarding Team
• To communicate the law enforcement roles of a boarding team: checking documentation, verifying onboard safety compliance, enforcing fisheries and environmental laws, and interdicting human trafficking and smuggling.
• To give the visitor the opportunity to conduct their own boarding and to search for clues of potential minor or serious infractions and crimes.
A recreation of a medium sized fishing trawler sits on the exhibit floor. In front of it, an introductory panel describes what a Coast Guard boarding team is and the many ways in which they help to enforce laws and ensure safety on the water. It discusses the specific boarding team roles that will be presented in this experience: checking documentation, verifying onboard safety compliance, enforcing fisheries and environmental laws, and interdicting human trafficking and smuggling. The panel invites the visitor to explore the ship as if they were in a boarding team and to look for things that might be suspicious.
Placards placed around the ship help guide the visitor though the experience while they look for clues and learn about how boarding parties operate.
Deck:
The visitor is invited to inspect a fishing net on the deck and use a net size gauge to check size of net holes. They will also inspect turtle excluder device (built into the net or displayed nearby) for size and proper function.
Boarding Team Functions: Fisheries enforcement.
Entry:
The entry area includes a mannequin form displaying a boarding team member’s uniform, Kevlar vest, helmet and a belt showing the items commonly carried.
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A desk sits in front of a wall graphic showing the mustered crewmembers. A binder on the desk contains documentation, such as certificates of compliance, registration and documentation. On the desk top there is crew documentation, such as merchant mariner credentials and maritime radio operator credentials.
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