Attachment_A_-_Pricing_Proposal.pdf

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Attached to
Development & Implementation - Intergrated Destination Marketing Research Studies
Solicitation number
25-0744-RFP
Issued by
Pinellas County, Clewiston City, Florida

About this file

This document is Attachment A: Price Proposal for the Development and Implementation of Integrated Destination Marketing Research Studies for VisitSPC (likely a tourism organization). The proposal covers a six-year contract for three primary research services: a visitor profile study providing monthly, quarterly, and annual economic impact and ROI reports; an annual ad effectiveness study with marketing impact analysis; and an annual brand awareness study analyzing the VisitSPC brand. The studies will provide comprehensive reporting on visitor outcomes and progress measurements.

The price proposal includes annual rates for each research service, with costs to be paid in monthly installments. The County will not reimburse the contractor for travel, overhead, operational, or other related costs. The pricing table allows for blank dollar amounts to be filled in for each year's services, with a total cost column and an option for additional services at an hourly rate. The contract includes provisions for additional services to be billed on a project-by-project basis, requiring a work estimate and written approval before commencing work. The hourly rate for these additional services is to be specified by the bidder.

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ATTACHMENT A: PRICE PROPOSAL

Proposal Title: Development and Implementation of Integrated Destination Marketing Research Studies

Price Proposal: Pricing for the proposal should reflect annual rates for the development and implementation of research and analysis necessary to provide monthly, quarterly, and annual reporting (fiscal year and calendar year end) on VisitSPC’s outcomes and provide measurements of progress on the research reports as defined in the scope of work.

The proposed annual rates are inclusive of all costs associated with the services provided to the County. The County will not reimburse the consultant for travel, overhead, operational or any other related costs.

Item Description Annual Cost Year 1

Annual Cost Year

Annual Cost Year 3

Annual Cost Year 4

Annual Cost Year 5

Annual Cost Year 6

Total Cost

1 Visitor profile study (economic impact analysis & ROI report). Research to provide monthly, quarterly, and annual (calendar year and fiscal year) profiles on visitors to the County.

2 Annual Ad Effectiveness study (impact analysis and ROI report of marketing to provide annual and semi-annual report on marketing impact)

3 Annual Brand Awareness Study (analysis of VisitSPC brand to provide annual report on brand awareness)

Grand Total

4. Hourly Rate for Additional Services: $__________

Upon submittal of an invoice, The County shall pay Contractor in monthly installments at the monthly rates identified above for Item No. 1 – Visitor Profile Studies and Analysis, for Item No. 2 – Website ROI Annual Study and for Item No. 3 – Annual Brand Awareness Study.

Compensation for Additional Services, if any, as defined herein, shall be paid on a project-by-project basis using the hourly rate stated above. Work will commence upon submittal of a work estimate and receipt of written approval as provided herein.

File details come from the government source that posted it. Updated .