VSPC_Brand_Perceptions_Study_-_Report_of_Findings_for_2024_(26Jul2024).pdf

The document is a Report of Findings for the 2024 VSPC Brand Perceptions Study, produced for the Pinellas County Convention and Visitors Bureau (Visit St. Pete-Clearwater) in Florida. The research study is part of a broader 72-month contract for destination marketing research studies, with an option for a 12-month extension. The project aims to develop and implement integrated tourism research, including comprehensive visitor profile studies, economic impact analyses, ad effectiveness studies, brand awareness studies, and various topical tourism research such as fiscal and calendar year summaries, resident perception studies, and international visitor studies. Proposals were due by August 14, 2025, at 3:00 pm, with an evaluation process based on a 1,000-point system.

The contract includes a budget of approximately $145,000 for data subscriptions in Fiscal Year 2026, with critical datasets to be maintained from providers like Smith Travel Research and Key Data. The evaluation will prioritize background, qualifications, and research approach, which accounts for 32.5% of the total score, while pricing represents 15% of the evaluation. The county will not reimburse consultants for travel, overhead, or operational costs, and contractors must complete standard forms including ePayables, W-9, and Certificates of Insurance. The evaluation committee comprises five members from organizations such as Adara, PIE, a local aquarium, and Visit St. Pete-Clearwater, indicating a collaborative vendor selection process. While no specific total contract value was disclosed, the data subscription budget provides insight into the project's potential scale.